Sourcing high-quality, relevant images to pair with your content can be a tedious and time-consuming process.
As a content creator, you want visuals that align with and reinforce the messaging in your articles and journeys. But searching manually through stock image sites to find the perfect photo for each piece can drain your time and energy.
I know the struggle all too well.
In my role as a content designer at a health and wellness company, my team and I create tons of educational journeys and articles aimed at improving people's lives.
But digging for suitable images to accompany each step in a journey or section in an article got old fast. There had to be a better way.
That's when I discovered how AI could help automate the image sourcing process. Here's how leveraging AI is transforming the way I find visuals for content.
My team helps a company create multi-step journeys around health topics like managing stress, eating healthy, quitting smoking, and more. These journeys walk users through lessons day-by-day to build healthy habits over time.
We also help them write tons of articles diving deep on specific wellness subjects. The goal is educating people to live healthier, happier lives.
But a key part of crafting effective educational content is pairing it with relevant visuals. The images need to align with the topic and messaging for maximum impact.
Searching manually for pictures for each step in a journey or section in an article was eating up too much time. And even after extensive searching, we didn't always find photos that perfectly matched the content.
Clearly, scrolling aimlessly through stock image sites wasn't the most effective approach. There had to be a better way to source good images tailored to our content.
Rather than manually digging for photos, I realized we could use AI to automate the image search process. AI tools like Copy.ai allow you to set parameters and guidelines for the images you need. Then the AI searches stock image libraries and returns a selection of options that match.
We configured a Copy.ai workflow with steps to:
Now instead of aimlessly browsing for pictures, we provide the content and let the AI find options for us to pick from. It's a hands-free way to get visuals tailored to the messaging in our content.
Leveraging AI to automate image sourcing provides some great benefits:
Having the AI search for relevant images based on our content saves tons of time. We no longer have to manually dig through stock photos one by one. The AI does the heavy lifting and returns a curated selection of choices.
Streamlining this formerly manual, time-intensive process lets us focus energy on creating engaging content instead of administrative tasks.
In addition to saving time, the AI often returns better image options than we could find on our own. By searching millions of stock photos instantly based on our guidelines, the AI can dig up great visuals we may have otherwise missed.
With AI-sourced images, there's no more guessing whether a picture actually reinforces the messaging in our content. The images directly align with the topics and themes in the accompanying text. This creates a cohesive experience for the reader.
If you're spending too much time manually digging for stock images to pair with your content, consider leveraging AI to automate the process. AI tools like Copy.ai make it simple to configure workflows that find and filter images based on your specific needs.
The benefits are huge:
Automating repetitive tasks like image sourcing allows you to focus your energy on creating stellar content that educates and engages readers. AI can handle the busywork while you do what you do best.
Ready to take your content creation to the next level? Learn more about how Copy.ai's Workflows can eliminate repetitive tasks and keep you focused on writing great content. The AI does the tedious work so you don't have to.