Mar 12, 2024

Bring Your Brand to Life with Copy.ai's Brand Voice

As a content creator, I know how challenging it can be to maintain a consistent brand voice across all of your content.

Whether you're writing blogs, social media posts, emails, or any other type of content, it's so important that your audience recognizes your brand's unique tone and style.

That's why I was thrilled to discover Copy.ai's Brand Voice feature. Brand Voice allows you to easily train Copy.ai's AI to match your brand's voice, ensuring that any content it generates sounds just like you wrote it yourself.

In this article, I'll walk you through exactly how to leverage Brand Voice for your business.

Uploading Your Brand Voice Content

The first step is gathering examples of content that exemplify your brand voice. These should be high-quality samples written by your team, like:

  • Blog articles
  • Social media posts
  • Newsletters
  • FAQs
  • Website copy
  • Presentations

The more content you can provide, the better. It gives Copy.ai more data to analyze your tone, diction, sentence structure, and overall style.

Once you've compiled your sample content, head over to the Brand Voice section in your Copy.ai account:

Here, you can simply upload documents or paste text directly. Give each brand voice sample a name so you can easily identify it later:

The more content you upload, the more accurately Copy.ai will be able to mimic your brand's voice. I'd recommend at least 3000+ words if possible.

Don't worry about organizing the content - Copy.ai will analyze it all.

Selecting Your Brand Voice

Now the fun part - seeing your brand voice in action. When generating content in Chat, you'll notice a dropdown menu below the input section to select your brand voice:

Choose the custom brand voice you want, and Copy.ai will instantly adjust its writing style to match. It's like having your own virtual content writer who intimately understands your brand.

The results are seriously impressive. You can create multiple brand voices too for different contexts like social media, blogs, emails, etc.

Benefits for Your Business

Having Copy.ai capture and mimic your brand voice provides some major benefits:

  • Brand consistency - No matter who's generating content, it will align with your brand guidelines. This maintains trust with your audience.
  • Time savings - You no longer have to manually edit AI content to fit your brand voice. Huge time saver!
  • Scalability - You can scale your content output dramatically while retaining brand integrity.

As you can see, Brand Voice is a game changer for creating on-brand content with AI. I've been having a blast tailoring Copy.ai's voice to match my own - it really makes the AI content feel like my own.

To learn more about maximizing Copy.ai for your business, be sure to check out our Workflows documentation. The possibilities are endless.