Owler Review

Owler is a powerful competitive intelligence platform designed for business professionals who want to gain a significant advantage in their market. By providing exclusive company and industry insights, Owler makes it easy to monitor competitors, identify prospects, and stay informed about key accounts.

With Owler, users can access detailed information on over 20 million public and private companies, including revenue estimates, employee counts, funding history, acquisitions, and recent news. This comprehensive data is invaluable for sales teams looking to improve their prospecting efforts, marketing professionals aiming to enhance their go-to-market strategies, and researchers seeking to analyze market trends.

One of Owler's standout features is its unique competitor graph, which helps users discover both direct and indirect competitors. This tool enables businesses to map out their competitive landscape and identify potential threats or opportunities in their market. Additionally, Owler's customizable alerts and notifications ensure that users stay informed about important developments without having to manually search for information.

Owler's advanced search and filtering capabilities allow users to precisely target companies based on criteria such as revenue, sector, location, employee count, and company status. This functionality is particularly useful for sales and marketing professionals looking to refine their outreach efforts. Furthermore, Owler's contact data search feature helps users find and connect with key decision-makers at target companies, enhancing their ability to build relationships with potential clients.

In summary, Owler is an essential tool for any business professional looking to gain a competitive edge. By providing comprehensive company data, competitor insights, and customizable alerts, Owler empowers users to make informed decisions, improve their go-to-market strategies, and ultimately grow their business.

Owler: What Is the Product?

Owler is a competitive intelligence platform that provides business professionals with company and industry insights. It offers data on over 20 million public and private companies, helping users track competitors, find prospects, and stay updated on market trends.

What Are Owler's Main Features?

Owler is built for sales, marketing, and research professionals looking to gain a competitive edge in their go-to-market strategies. It helps users solve problems related to competitor analysis, lead generation, and staying informed about industry developments.

Company Profiles and Data

Owler provides access to detailed information on millions of companies. Users can view revenue estimates, employee counts, funding history, acquisitions, and recent news for both public and private businesses. This comprehensive data helps with prospecting, competitor research, and market analysis.

Competitor Intelligence

The platform features a unique competitor graph that helps users discover both direct and indirect competitors. This tool allows businesses to map out their competitive landscape and identify potential threats or opportunities in their market.

Customizable Alerts and Notifications

Owler allows users to follow companies and receive personalized daily emails and real-time alerts about relevant news and updates. This feature ensures users stay informed about important developments in their industry without having to manually search for information.

Advanced Search and Filtering

Users can search and filter Owler's extensive database using criteria such as revenue, sector, location, employee count, and company status (public/private). This functionality enables precise targeting for sales and marketing efforts, as well as in-depth market research.

Contact Data Search

Owler offers an advanced contact data search feature, allowing users to find and connect with key decision-makers at target companies. This tool enhances prospecting capabilities and helps sales professionals build better relationships with potential clients.

Owler Pricing

• Owler offers three main tiers to meet various research and business intelligence needs. The Community plan is great for occasional research, while the Pro plan unlocks more robust data and unlimited company tracking. Enterprise provides deeper integrations and APIs suitable for large teams. For more information, visit: https://www.owler.com/

Community

Ideal for occasional research at no cost, the Community plan lets you follow up to 5 companies, access 1 profile per month, and receive limited news and insights.

Pro

Priced at USD $39/month (billed annually at $468), Pro includes unlimited company follows, advanced search and filtering features, daily snapshots, instant insights, and a handy Google Chrome Extension.

Enterprise

For large-scale needs, Enterprise offers all Pro features, plus features like firmographics, competitor, and news APIs, CRM integrations, and more. Contact sales for a custom quote.

Owler Capterra Review Summary

Owler receives generally positive reviews on Capterra, with users praising its sales intelligence features and overall effectiveness. However, some users note areas for improvement in the user interface.

Link to Reviews

Pros

• Great sales intelligence and enablement features
• Comprehensive competitor analysis tools
• Valuable for business research and market insights

"It comes with great sales intelligence and enablement features. It has been amazing." - Source

Cons

• User interface could be more intuitive
• Some users find in-depth research challenging

"The search functionality and overall user interface could be more intuitive, as some users find it not very user-friendly for conducting in-depth research." - Source

Owler appears to be an excellent tool for businesses seeking competitive intelligence and market insights, but may not be ideal for those prioritizing a highly intuitive user experience or requiring very detailed, in-depth research capabilities.

Owler G2 Review Summary

Owler receives largely positive reviews on G2, with users praising its intuitive interface and valuable features. The sentiment is generally favorable, with high ratings and recognition from users.

• Link to Reviews

Pros

• Intuitive and easy to use
• Runs in the background on browsers
• Provides valuable company insights and notifications
• Offers great value for the features provided

"Owler has been a game-changer for our team, and what I appreciate most is the incredible value provided by their curated notification system." - Source

Cons

• Some users may find the information not always confirmed or verified
• Potential for information overload

"I get annoyed by these guys because they represent themselves as providing credible information but in the long-run nothing on their site is confirmed." - Source

Owler appears to be an excellent tool for professionals and businesses seeking competitive intelligence and company insights. However, it may not be suitable for those who require strictly verified information or prefer a more streamlined data flow.

Reddit Review Summary

The sentiments about Owler on Reddit are generally mixed to negative. Users express frustration with the accuracy of information provided and the company's marketing tactics. However, some find it useful for specific purposes like competitor research.

Pros

• Can be helpful for receiving news about companies of interest
• Useful for finding similar companies to existing clients

"I use owler.com for news about companies I'm interested in as an email summary every day."

Cons

• Provides unconfirmed and potentially inaccurate information
• Engages in aggressive marketing tactics, including spamming

"They frequently spam our entire organization with misleading and incorrect social data."

Owler might be suitable for professionals seeking a quick overview of company news or competitor research, but may not be ideal for those requiring highly accurate, verified information or those sensitive to aggressive marketing practices.

Owler

• LinkedIn URL

Owler is a business intelligence platform with over 10,200 followers on LinkedIn. It provides actionable insights and real-time alerts about companies, helping businesses monitor competitors, partners, and clients. Owler offers free community access for basic company details, as well as enterprise solutions for more comprehensive data and analysis. The platform leverages AI technology for faster and more accurate information processing. Owler also produces weekly business news summaries and infographics. While specific pros and cons are not explicitly stated in the provided information, the large follower base and range of offerings suggest a positive reception among users.

Owler's TrustPilot Reviews

The sentiments for Owler are generally mixed to negative, with an average TrustScore of 2.8 out of 5 based on only 3 reviews. This limited number of reviews makes it difficult to draw comprehensive conclusions about the tool's performance.

Link to Reviews

Pros

• Business insights platform
• Provides real-time news and alerts
• Offers analysis on competitors and industry trends

"Business insights platform that provides real-time news, alerts, and analysis on competitors and industry trends." Source

Cons

• Limited number of reviews on TrustPilot
• Low average rating

"2.8. Average. TrustScore 3 out of 5. 3 reviews." Source

Owler might be useful for businesses looking for competitive intelligence and industry insights, but potential users should be cautious due to the limited number of reviews and low average rating on TrustPilot. It would be advisable to seek additional user feedback from other sources before making a decision.

Who Owler Is Best For

Owler is an ideal tool for business professionals and teams who want to gain a competitive edge through actionable company and market intelligence. It's best suited for:

• Sales and business development teams looking to identify new leads, understand their prospects better, and stay up-to-date on key accounts. Owler's sales intelligence features provide valuable insights to help close more deals.

• Marketing and product teams needing to analyze competitors, track industry trends, and make data-driven decisions. Owler offers comprehensive competitor analysis tools to keep you ahead of the curve.

• Researchers and analysts who regularly gather information on companies for market research, investment analysis, or strategic planning purposes. Owler's vast database and news alerts save countless hours of research time.

In terms of team size, Owler can provide value whether you're a solo entrepreneur, a small startup team, or part of a larger enterprise organization. The tool scales well to meet the needs of various team sizes:

• Individuals and small teams of under 10 people will appreciate the curated news, key insights and ability to track up to 1,000 companies with a Pro plan.

• Mid-sized teams of 10-100 can leverage Owler's Enterprise plan for API access, CRM integrations, and other advanced features to streamline their Go-to-Market efforts across sales, marketing and more.

• Large enterprises with thousands of employees can work with Owler's sales team to craft custom plans with higher limits, dedicated support, and seamless integrations into their existing workflows and systems.

Ultimately, Owler is a powerful ally for any Go-to-Market team that wants to work smarter, not harder. By providing the right intel at the right time, it empowers teams of all sizes to find and win more business.

Final Thoughts

Owler is a robust competitive intelligence platform that provides immense value to business professionals and teams seeking to gain an edge in their market. By offering comprehensive company data, unique competitor insights, and customizable alerts, Owler empowers users to make informed decisions, enhance their go-to-market strategies, and ultimately grow their business.

The platform is particularly well-suited for sales teams looking to improve their prospecting efforts, marketing professionals aiming to analyze competitors and industry trends, and researchers gathering company information for various purposes. Owler's scalability makes it an excellent choice for teams of all sizes, from solo entrepreneurs to large enterprises.

While some users may find the user interface less intuitive or the information not always verified, the overall sentiment towards Owler is positive, with many praising its actionable insights and time-saving features. For those prioritizing competitive intelligence and market awareness, Owler is an indispensable tool that can help them work smarter and achieve their business goals more efficiently.