Leadfeeder is a powerful B2B lead generation software that helps businesses identify and convert their website visitors into actionable sales leads. By tracking visitor behavior and providing detailed company information, Leadfeeder enables sales and marketing teams to focus their efforts on the most promising prospects.

Who Is It For?

Leadfeeder is designed for B2B companies looking to optimize their lead generation process and boost sales. It's particularly useful for:

• Sales teams seeking to identify and engage with high-potential leads
• Marketers aiming to measure campaign effectiveness and optimize content
• Agencies looking to provide additional value to their clients

Key Benefits

• Uncover hidden leads: Identify the companies behind anonymous website visits and gain valuable insights into their interests and behavior.
• Prioritize high-potential prospects: Automatically score and segment leads based on their engagement level, allowing sales teams to focus on the most promising opportunities.
• Streamline lead generation: Integrate Leadfeeder with your existing CRM and marketing tools for a seamless lead generation process.
• Timely outreach: Receive real-time alerts when target accounts visit your site, enabling sales reps to reach out at the most opportune moments.

If you're looking to turn your website traffic into a reliable source of high-quality B2B leads, Leadfeeder is definitely worth considering. With its advanced tracking capabilities, lead scoring features, and seamless integrations, Leadfeeder can help you optimize your lead generation efforts and drive more sales for your business.

Leadfeeder: What Is the Product?

Leadfeeder is a B2B lead generation software that identifies companies visiting your website, tracks their behavior, and helps convert them into high-value leads. It's designed for sales and marketing teams looking to generate, qualify, and convert more leads from their website traffic.

What Are Leadfeeder's Main Features?

Leadfeeder is built for B2B sales and marketing teams to uncover potential leads from website visitors and streamline their lead generation process. It helps solve the problem of identifying anonymous website traffic and turning those visits into actionable sales opportunities.

Company Identification

Leadfeeder uses advanced tracking technology to identify the companies behind anonymous website visits. It provides detailed information about these companies, allowing sales teams to focus on high-potential leads.

Visitor Behavior Tracking

The software tracks and analyzes visitor behavior on your website, including pages viewed, time spent, and source of traffic. This data helps in understanding prospect interests and qualifying leads based on their engagement.

Lead Scoring and Qualification

Leadfeeder automatically scores leads based on their website activity and provides tools for custom segmentation. This feature helps prioritize high-potential leads and focus on companies showing the strongest buying intent.

CRM Integration

The tool integrates with major CRM and marketing automation platforms, allowing for seamless data synchronization. This integration enables sales teams to access visitor data directly within their preferred tools and create powerful reports combining website visitor and CRM data.

Real-time Notifications

Leadfeeder offers real-time alerts when target accounts or high-value leads visit your website. This feature enables sales teams to reach out to prospects at the most opportune moments, increasing the chances of conversion.

Leadfeeder Pricing

Leadfeeder offers both a free plan and a paid plan starting at $99 USD/month, with a 14-day free trial. The free plan is best for smaller businesses or those just testing out website visitor identification, while the paid plan offers more robust features. More established teams looking for advanced lead generation and CRM integrations will find the upgraded plan especially appealing. To learn more, visit their pricing page at: https://www.leadfeeder.com/pricing/us/.

Free

This plan is free forever and lets you track up to 100 identified companies over the past 7 days, giving smaller teams a cost-effective way to get started with lead tracking.

Premium

Starting at $99/month, the Premium plan provides unlimited identified companies, unlimited data storage, advanced CRM and marketing integrations, plus enhanced features like firmographics, contact details, and fully customizable tracking.

Leadfeeder Capterra Review Summary

Leadfeeder receives generally positive reviews on Capterra, with users praising its ability to track website visitors and provide valuable insights for lead generation. The tool maintains a strong 4.2/5 rating based on 134 reviews.

• Link to Reviews

Pros

• Effective website visitor tracking
• Valuable lead generation insights
• User-friendly interface
• Good integration with CRM systems
• Helpful customer service

"I strongly recommend Leadfeeder as the best monitoring software on the market. They also have a very friendly and competent customer service." - Source

Cons

• Pricing may be high for some users
• Limited customization options
• Some users report occasional data inaccuracies

"We use hubspot integration as well, so Leadfeeder provides valuable information to account managers as well." - Source

Leadfeeder appears to be an excellent tool for B2B companies looking to enhance their lead generation efforts through website visitor tracking. However, smaller businesses with limited budgets may find the pricing challenging.

Leadfeeder G2 Review Summary

Leadfeeder receives generally positive reviews on G2, with users praising its intuitive interface and lead generation capabilities. The tool maintains a strong rating of 4.3 out of 5 stars based on over 700 reviews.

• Link to Reviews

Pros

• Intuitive and user-friendly interface
• Effective lead generation and filtering
• Good integration with CRM tools like HubSpot

"What I love most is how intuitive the platform is. We use Leadfeeder alongside HubSpot, and the integration works well. It helps us filter leads by location, ..." - Source

Cons

• Some users report issues with data quality
• Integration with certain tools could be improved
• "Users on G2 report that Leadfeeder's integration with CRM and marketing automation tools scores 8.0, which is slightly higher than some competitors." - Source

Leadfeeder appears to be an excellent tool for businesses looking to improve their lead generation process and those who value ease of use. However, companies requiring highly specific data or extensive integrations may need to evaluate if it fully meets their needs.

Reddit Review Summary

Sentiments about Leadfeeder are mixed, with some users finding value in the tool while others question its effectiveness. Many users are exploring Leadfeeder alongside alternatives, indicating uncertainty about its unique benefits.

Pros

• Provides insights about web traffic to help sales teams
• Offers IP tracking capabilities for visitor identification

"We use it. Though I'm not sure anymore about its usefulness anymore given the work from home situation since it bases its IP tracking on company IP addresses." - Reddit user

Cons

• Struggles with accuracy in identifying helpful leads
• Difficulties in generating sales from the data provided

"Currently, I'm using a free trial version of LeadFeeder and have been using ZoomInfo for a month. I don't see anything helpful with these tools." - Reddit user

Leadfeeder may be beneficial for companies looking to gain general insights about their web traffic. However, it might not be suitable for businesses seeking highly accurate lead identification or those struggling to convert data into actionable sales strategies.

Leadfeeder

• LinkedIn URL

Leadfeeder is a website visitor analytics software with over 22,100 followers on LinkedIn. The company provides tools for identifying companies visiting your website, generating leads from anonymous traffic, and increasing sales intelligence. Leadfeeder offers features for retargeting on LinkedIn, creating personalized outreach campaigns, and aligning sales and marketing teams. The platform is praised for its ability to show how visitors found a website and which pages they viewed. However, no specific cons were mentioned in the available LinkedIn information.

Leadfeeder's TrustPilot Reviews

The sentiments for Leadfeeder are generally mixed, with some users praising its capabilities while others express disappointment. The overall rating is relatively low, indicating significant room for improvement.

Link to Reviews

Pros

• Provides valuable insights into website visitors
• Integrates well with popular CRMs
• Helps identify potential leads and prospects

"Leadfeeder's visitor tracking has been a game-changer for our sales team. The ability to see exactly which companies are visiting our site is [invaluable]." - Source

Cons

• Some users report issues with accuracy and reliability
• Customer support may be lacking
• Pricing concerns for smaller businesses

"[The] tool is not as accurate as it claims to be. [It] often shows incorrect information about visitors." - Source

Leadfeeder appears to be a useful tool for larger businesses with significant web traffic, but may not be cost-effective for smaller companies or those with limited website visitors. Its effectiveness seems to vary depending on the user's specific needs and expectations.

Who Leadfeeder Is Best For

Leadfeeder is an excellent tool for B2B sales teams, marketers, and agencies looking to enhance their lead generation efforts through website visitor tracking. It's particularly well-suited for:

Go-to-Market Teams: Leadfeeder provides valuable insights into the companies visiting your website, helping sales and marketing teams identify potential leads, understand customer behavior, and optimize their strategies. By integrating with popular CRM systems, Leadfeeder streamlines the lead generation process and enables more effective outreach.

Mid-sized to Large Businesses: While Leadfeeder offers a free plan for smaller teams, its paid plans starting at $99/month are better suited for more established businesses. Larger organizations with higher website traffic and a greater need for advanced features like unlimited data storage, firmographics, and customizable tracking will find the most value in Leadfeeder's premium offerings.

Companies Focused on Account-Based Marketing (ABM): Leadfeeder's ability to identify specific companies visiting your website makes it a powerful tool for ABM strategies. By providing detailed information about target accounts and their engagement with your site, Leadfeeder enables sales and marketing teams to personalize their outreach and prioritize high-value prospects.

Businesses Seeking to Integrate with Their Existing Tech Stack: Leadfeeder offers robust integrations with popular CRM and marketing automation platforms like Salesforce, HubSpot, and Marketo. This makes it an ideal choice for companies looking to seamlessly incorporate website visitor tracking into their existing workflows and systems.

While Leadfeeder can be a valuable asset for many B2B organizations, it may not be the best fit for every business. Smaller companies with limited budgets or those primarily focused on B2C sales may find the pricing challenging or the features less relevant to their needs. Additionally, some users have reported occasional data inaccuracies, so it's essential to validate Leadfeeder's insights before taking action.

Overall, Leadfeeder is a powerful tool for B2B go-to-market teams seeking to enhance their lead generation efforts, gain deeper insights into their website visitors, and optimize their sales and marketing strategies.

Final Thoughts

Leadfeeder is a powerful B2B lead generation tool that helps businesses identify and convert website visitors into actionable sales leads. With its advanced tracking capabilities, lead scoring features, and seamless integrations, Leadfeeder is well-suited for go-to-market teams, mid-sized to large businesses, and companies focused on account-based marketing.

While Leadfeeder's pricing may be a challenge for smaller businesses, its robust feature set and ability to uncover hidden leads make it a valuable asset for B2B organizations looking to optimize their lead generation efforts. By providing detailed insights into website visitor behavior and enabling timely outreach, Leadfeeder can help sales and marketing teams prioritize high-potential prospects and drive more conversions.

Overall, if you're a B2B company seeking to turn your website traffic into a reliable source of high-quality leads and streamline your lead generation process, Leadfeeder is definitely worth considering. However, it's essential to evaluate your specific needs and budget to determine if Leadfeeder is the right fit for your organization.