Drift Review

Drift is a powerful conversational marketing and sales platform that helps businesses engage website visitors in real-time, improve lead qualification, and accelerate revenue. By leveraging AI-powered chat agents, Drift delivers personalized conversations at scale, creating a better buyer experience while generating more qualified leads for sales teams.

Drift is an ideal solution for go-to-market teams including Sales, Marketing, Revenue Operations, and Customer Success. It solves key challenges around lead generation, customer engagement, and sales velocity. With customizable chat playbooks, teams can create automated conversation flows tailored to different scenarios, efficiently guiding prospects through the sales funnel.

The Drift desktop and mobile apps provide enhanced features and flexibility for managing conversations on-the-go. Users can send messages, access customer data, and sync chats across devices to ensure responsive, uninterrupted communication with buyers.

As part of the Salesloft platform, Drift integrates seamlessly with other go-to-market tools, enabling better data flow and cohesive revenue operations. This empowers teams with a unified view of the customer journey.

Overall, Drift is a must-have for businesses looking to optimize their sales and marketing processes. By engaging buyers with intelligent, real-time conversations, Drift helps companies improve conversion rates, accelerate sales cycles, and ultimately drive more revenue.

Drift: What Is the Product?

Drift is a conversational marketing and sales platform that helps businesses engage website visitors in real-time through AI-powered chat, improving lead qualification and customer experience.

What Are Drift's Main Features?

Drift is built for sales and marketing teams to engage website visitors, qualify leads, and accelerate the sales process. It helps solve challenges in lead generation, customer engagement, and revenue acceleration in the go-to-market space.

AI Chat Agents

Drift uses AI-powered chat agents to engage website visitors with personalized conversations in real-time. This feature helps deliver a better buyer experience and generates more qualified leads for sales teams.

Chat Playbooks

Drift offers customizable chat playbooks that allow teams to create automated conversation flows. These playbooks can be tailored to different scenarios, helping guide visitors through the sales process efficiently.

Desktop App

The Drift desktop application provides enhanced features for sending messages, managing conversations, and accessing customer details. It allows users to sync conversations across devices and improves overall workflow efficiency.

Mobile App Support

Drift offers a mobile application that enables users to chat with customers on-the-go. This feature ensures that sales and support teams can stay connected and responsive even when away from their desks.

Integration with Salesloft

As part of the Salesloft platform, Drift integrates seamlessly with other sales and marketing tools. This integration allows for better data flow and more cohesive revenue operations across the entire go-to-market tech stack.Unfortunately, they do not have pricing publicly disclosed. You'll likely need to ask for a demo if you want more information about pricing.

Drift homepage

Drift Capterra Review Summary

Drift receives largely positive reviews on Capterra, with users praising its effectiveness for lead generation and ease of use. The tool maintains a high 4.5/5 star rating based on 199 verified user reviews.

Link to Reviews

Pros

• Intuitive and user-friendly interface
• Effective for lead generation
• Strong live chat and chatbot features
• Numerous integrations available

"Drift is one of the best programs for chatting with visitors to your website." - Source

Cons

• No free trial or plan offered
• Some users may require expertise for advanced features

"Very intuitive and easy to use, you don't need to be an expert to implement..." - Source

Drift appears to be an excellent choice for businesses looking to improve their website engagement and lead generation efforts, particularly those who value ease of use. However, companies seeking a free option or those requiring highly specialized features may need to consider alternatives.

Drift G2 Review Summary

Drift receives overwhelmingly positive reviews on G2. Users praise its effectiveness as a conversational marketing platform and highlight its intuitive user interface.

• Link to Reviews

Pros

• Intuitive and user-friendly interface
• Effective online conversion tool
• Easy implementation and learning curve
• Quality customer support

"Drift.com is an exceptional platform for conversational marketing, and my experience with it has been overwhelmingly positive. The user interface is intuitive ..." - Source

Cons

• Limited control over certain features (e.g., gyro settings)
• Some users wish for more customization options

"i wish i could control the P on my controller though..." - Source

Drift would be an excellent choice for businesses looking to improve their online conversions through conversational marketing. However, it may not be ideal for users who require extensive customization options or specific technical controls.

Reddit Review Summary

Sentiments about Drift air fresheners are generally mixed to negative. While some users initially liked the product, many express disappointment with recent changes in quality, scent strength, and longevity.

Pros

• Some users initially enjoyed the scent selection and monthly subscription model
• The home scent diffuser provides a very subtle fragrance, which some may prefer

"Got mine yesterday, popped it in my car and left it overnight." - Reddit user

Cons

• Reduced fragrance selection and significantly shorter scent longevity
• Weaker scent strength compared to earlier versions
• Some users regret purchasing after being influenced by sponsored content

"The fragrance selection is now minimal. The scent used to last a good 30 days, now it lasts like 5. The scent used to be strong, now it's weak." - Reddit user

Drift air fresheners may appeal to those who prefer very subtle scents, particularly for home use. However, they may disappoint car enthusiasts or those seeking long-lasting, strong fragrances for their vehicles.

Drift

• LinkedIn URL

Drift is a conversational marketing and sales platform with over 91,900 followers on LinkedIn. The company positions itself as "the new way businesses buy from businesses" and offers free tools to make the buying process easier. While there are no specific pros or cons mentioned in the LinkedIn data, Drift appears to have a significant following and emphasizes innovation in B2B sales and marketing technology.

Drift's TrustPilot Reviews

The sentiments for Drift are generally negative, with many users expressing frustration with the product quality, customer service, and subscription cancellation process.

Link to Reviews

Pros

• Some users appreciate the subtle and pleasant scents
• Fast delivery and efficient service for certain products

"Absolutely outstanding service, tracked phone delivery which showed signed for at 12.20 today. Got a call less then 2 hours later to say all ok & money in bank ..." Source

Cons

• Poor product longevity
• Difficulty canceling subscriptions
• Unresponsive customer service
• Issues with warranty claims

"Would give a 0 if I could. Terrible product smell undetectable within a week & my car is tiny. My £4 one from Asda lasted for weeks." Source

Drift appears to be unsuitable for those seeking long-lasting air fresheners or reliable customer support. It might be more appropriate for individuals who prioritize subtle scents and are willing to frequently replace their air fresheners.

Who drift Is Best For

Drift is an ideal solution for go-to-market teams looking to supercharge their conversational marketing and sales efforts. It's best suited for:

• Sales Leaders who want to accelerate pipeline and revenue growth by engaging buyers in real-time personalized conversations. Drift's AI-powered chatbots can qualify leads 24/7.

• Revenue Operations professionals aiming to optimize the buyer journey and improve key metrics like conversion rates, lead quality, and sales velocity. Drift integrates with your CRM and other tools.

• Front Line Sellers and Sales Development Reps who need a more efficient way to connect with prospects, book meetings, and hit their quotas. Drift routes hot leads directly to reps for immediate follow-up.

• Customer Success Managers seeking to proactively engage customers, increase product adoption, reduce churn, and identify expansion opportunities. Drift facilitates timely, contextual customer interactions.

• Marketers focused on maximizing the ROI of their campaigns and content. Drift helps convert more of your website traffic into qualified leads and enables account-based marketing (ABM) at scale.

In terms of company size, Drift works well for mid-market and enterprise B2B organizations with at least 50-100 employees. These companies typically have dedicated go-to-market teams and the resources to fully leverage Drift's advanced capabilities.

However, smaller businesses and startups in a high-growth phase can also benefit from Drift. The platform offers packages tailored to different team sizes and budgets. As long as you have a steady stream of website visitors, Drift can help you capture and convert more of those leads into customers.

Final Thoughts

Drift is a powerful conversational marketing and sales platform that can supercharge your go-to-market efforts. By engaging buyers with AI-powered real-time conversations, Drift helps you convert more leads, accelerate pipeline, and grow revenue.

The platform is best suited for B2B organizations with dedicated sales and marketing teams looking to optimize the buyer journey. Drift integrates seamlessly with your tech stack, enabling you to leverage conversational marketing alongside your existing tools and processes.

Whether you're a sales leader, revenue operations pro, SDR, customer success manager, or demand gen marketer, Drift can help you hit your goals more efficiently. The platform tailors to various team sizes and budgets, making it accessible for both enterprises and growth-stage startups.

If you want to differentiate your buyer experience and gain a competitive edge, Drift is well worth considering. Its robust features, ease of use, and proven results make it a top choice for go-to-market teams serious about maximizing performance.