Clearbit Review

Clearbit, now rebranded as Breeze Intelligence for HubSpot, is a powerful B2B data solution that enables go-to-market teams to reach the right audiences and maximize the potential of AI. By providing clean, precise, and reliable data on leads, contacts, and accounts, Clearbit solves key challenges around data enrichment, lead scoring, routing, and uncovering buying intent.

Clearbit is an ideal solution for B2B marketing, sales, and service teams looking to enhance the effectiveness of their efforts. The platform offers comprehensive data enrichment, adding over 100 data points to each record. This enables more accurate lead scoring, better segmentation, and personalized outreach.

One standout feature is Clearbit Reveal, which turns anonymous website visitors into actionable buying intent signals. By identifying high-fit companies engaging with your website, teams can focus their outbound efforts on the most promising opportunities.

Other notable capabilities include real-time lead scoring and routing, dynamic form shortening to improve conversions, and tools for intent-based outreach. Clearbit's data and features seamlessly integrate with HubSpot, making it a must-have for B2B teams using the HubSpot platform.

Overall, Clearbit is a robust data intelligence solution that enables B2B organizations to optimize their go-to-market strategies, improve lead quality, and drive more efficient growth. Its powerful combination of data accuracy, coverage, and activation features set it apart in the B2B data space.

Clearbit (Now Breeze Intelligence for HubSpot): What Is the Product?

Clearbit, now known as Breeze Intelligence for HubSpot, is a B2B data provider that offers enrichment, scoring, routing, and intent data solutions. It integrates directly with HubSpot to provide comprehensive data for marketing, sales, and service teams.

What Are Clearbit's Main Features?

Clearbit is built for B2B marketing and sales teams to enhance their go-to-market efforts. It helps solve problems related to lead qualification, data enrichment, website personalization, and identifying buying intent from website visitors.

Data Enrichment

Clearbit enriches CRM and database records with over 100 business data points. This feature provides comprehensive information on leads, contacts, and accounts, allowing for better lead scoring, routing, and customer segmentation.

Real-Time Scoring and Routing

The platform offers instant lead scoring and routing capabilities. It uses enriched data to identify high-fit leads in real-time, enabling teams to focus their efforts on the most promising opportunities.

Website Visitor Intelligence

Clearbit Reveal turns anonymous website traffic into actionable buying intent signals. It identifies companies visiting your website that match your ideal customer profile, allowing for targeted outbound efforts.

Dynamic Form Shortening

This feature reduces friction in lead capture by automatically shortening web forms. It only shows necessary fields if enrichment data isn't available, ensuring 100% data coverage while improving conversion rates.

Intent-Based Outreach

Clearbit provides tools for intent-based outreach, helping teams reach the right contacts at the right time. This feature leverages intent data to improve the effectiveness of sales and marketing efforts.

Clearbit Pricing

Clearbit does not publicly disclose detailed pricing information. Their pricing model is based on factors like database size, monthly web traffic, contact creation, and features needed. This flexible approach allows customization but makes it difficult to provide exact costs without contacting their sales team. Get a custom quote from Clearbit

Enrichment

Estimated at $99/month or $199/year for basic data enrichment capabilities.

Prospector

Starts around $999/month or $12,000/year for prospecting and lead generation features.

Custom Enterprise Plans

Pricing for larger companies ranges from $17,100 to $80,700+ annually based on employee count and specific needs.

Clearbit Capterra Review Summary

Clearbit receives overwhelmingly positive reviews on Capterra. Users praise its accuracy, ease of use, and time-saving capabilities. The tool is highly regarded for its data enrichment and lead generation features.

• Link to Reviews

Pros

• Accurate and timely contact information
• Easy to use and intuitive interface
• Time-saving for lead generation
• Smooth integration with other tools

"Clearbit provides me timely and accurate contacts at the companies we go after. This is a big time saver when we are searching for contacts that fall [within our target audience]." - Source

Cons

• Some users mention occasional data inaccuracies
• Pricing may be a concern for smaller businesses

"[No specific con quote available in the provided information]"

Clearbit appears to be an excellent tool for businesses of all sizes looking to streamline their lead generation and data enrichment processes. It's particularly beneficial for sales and marketing teams seeking accurate contact information and company data.

Clearbit G2 Review Summary

Clearbit receives generally positive reviews on G2, with users praising its ease of use and accuracy in finding company and contact details. The tool is highly regarded for its efficiency in sales and lead generation processes.

• Link to Reviews

Pros

• Easy to use and set up
• High accuracy rate for contact and company information
• Efficient for sales and lead generation
• Useful Chrome extension for quick information lookup

"I can find the details of any key person in just one click. It reduce my research time and increase productivity." - Source

Cons

• Some users may find it expensive
• Occasional inaccuracies or outdated information

"Accuracy rate is very high but sometimes it shows wrong information." - Source

Clearbit would be an excellent tool for sales teams and marketers who need quick access to accurate company and contact information. However, it may not be the best fit for small businesses with limited budgets or those who require 100% data accuracy for all queries.

Reddit Review Summary

Sentiments about Clearbit are mixed, with users appreciating its data quality but expressing concerns about pricing and integration challenges. Many users find value in Clearbit's features, particularly for B2B data enrichment, though some struggle to fully leverage its capabilities.

Pros

• High-quality and comprehensive B2B data
• Real-time data updates preferred over some competitors
• "We use it, have been since the beginning of the year. Turns out people are decently receptive ..." - User experience from r/marketing

Cons

• Expensive pricing model compared to alternatives
• Difficulty in contacting sales team for demos and queries
• "It seems that clearbit connect has just reduced it's monthly free credits from 100 contacts to 10." - Reduction in free tier offerings

Clearbit appears to be a powerful tool for businesses needing accurate B2B data enrichment and real-time information. However, it may not be suitable for smaller companies or those with limited budgets due to its high cost and potential challenges in fully utilizing its features.

Clearbit

• LinkedIn URL

Clearbit has 16.7K+ followers on LinkedIn. The company provides a go-to-market platform for creating, capturing, and converting demand from ideal customers. While Clearbit does not currently offer direct integration with LinkedIn, it is exploring ways to unlock LinkedIn advertising capabilities. Clearbit Connect, a popular extension for Gmail and Outlook, allows users to gather information about people and companies. The tool is praised for streamlining candidate sourcing and information gathering in recruiting. Clearbit Prospector is highlighted for its ability to search leads based on various criteria. Recently, Clearbit entered into an agreement to be acquired by HubSpot, which was met with positive reactions from employees and followers.

Clearbit's TrustPilot Reviews

The TrustPilot reviews for Clearbit are extremely limited, with only one review available. This makes it difficult to draw general conclusions about user sentiment.

Link to Reviews

Pros

• Data enrichment capabilities
• Lead scoring functionality

"Our experience with Clearbit has been positive, mainly in data enrichment and lead scoring." Source

Cons

• Insufficient data on TrustPilot to identify specific cons

Due to the lack of reviews on TrustPilot, there are no direct quotes available for cons.

Clearbit appears to be a tool that could be beneficial for businesses focused on data enrichment and lead scoring. However, the limited number of reviews on TrustPilot makes it difficult to provide a comprehensive assessment of its suitability for different users.

Who Clearbit Is Best For

Clearbit is an ideal solution for B2B go-to-market teams looking to supercharge their lead generation, data enrichment, and personalization efforts. The platform offers a comprehensive suite of tools that can help sales, marketing, and revenue operations teams work more efficiently and effectively.

For sales teams, Clearbit provides accurate and up-to-date contact and company data, enabling reps to quickly identify and reach out to key decision-makers. This can be especially valuable for teams targeting enterprise accounts or niche industries where finding the right contacts can be challenging.

Marketing teams can leverage Clearbit's data enrichment capabilities to create highly targeted segments, personalize campaigns, and improve lead scoring. By enriching leads with additional firmographic and demographic data, marketers can deliver more relevant content and offers, ultimately driving higher conversion rates.

Revenue operations teams can benefit from Clearbit's ability to maintain data hygiene and ensure consistency across systems. By automatically enriching and updating records in CRMs and marketing automation platforms, Clearbit helps reduce manual data entry and ensures that teams are working with accurate, up-to-date information.

In terms of company size, Clearbit is well-suited for mid-market to enterprise-level organizations with dedicated go-to-market teams. While smaller businesses can certainly benefit from the platform's features, the pricing model may be more challenging to justify for companies with limited budgets or smaller databases.

Overall, Clearbit is an excellent choice for B2B organizations looking to optimize their go-to-market strategies and drive more efficient growth. By providing high-quality data and powerful automation features, Clearbit empowers teams to work smarter and achieve better results.

Final Thoughts

Clearbit, now rebranded as Breeze Intelligence for HubSpot, is a powerful B2B data solution that can supercharge go-to-market efforts for sales, marketing, and revenue operations teams. With its comprehensive data enrichment, real-time lead scoring and routing, website visitor intelligence, and intent-based outreach capabilities, Clearbit empowers organizations to reach the right audiences, personalize their messaging, and maximize the potential of AI.

While pricing may be a consideration for smaller businesses, Clearbit's robust feature set and seamless integration with HubSpot make it a must-have for mid-market to enterprise-level B2B companies looking to optimize their strategies and drive more efficient growth. User reviews consistently praise the platform's accuracy, ease of use, and time-saving benefits, cementing its position as a leader in the B2B data space.

If you're a B2B organization seeking to enhance lead quality, improve conversion rates, and gain a competitive edge, Clearbit is definitely worth exploring. Its powerful combination of data accuracy, coverage, and activation features can help you unlock new opportunities and take your go-to-market efforts to the next level.

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