BuzzSumo Review

BuzzSumo is a powerful content marketing and digital PR platform that helps marketers, agencies, and content creators stay on top of their game. Whether you're looking for fresh content ideas, trying to identify influential voices in your niche, or keeping tabs on your brand's online presence, BuzzSumo has you covered.

One of BuzzSumo's standout features is its content discovery tool, which surfaces trending topics and viral content across the web. By analyzing billions of articles and social posts, it takes the guesswork out of understanding what resonates with your target audience. This is a goldmine for content ideation and planning.

The platform also boasts an extensive media database with over 700,000 journalists, bloggers, and content creators. Advanced search filters let you pinpoint the most relevant influencers for your brand based on their expertise, reach, and engagement. This streamlines media outreach and helps build impactful relationships.

Content research is another area where BuzzSumo shines. You can dive deep into competitor content strategies, examine industry benchmarks, and track performance across key social channels like Facebook, Twitter, Pinterest, and Reddit. These insights are crucial for refining your own content approach.

Rounding out the feature set are customizable alerts that keep you in the loop on important brand mentions, keyword trends, and competitor activity. Real-time monitoring lets you stay agile and proactively manage your brand's reputation.

In summary, BuzzSumo is an indispensable tool for any serious content marketer. By aggregating data from across the digital landscape, it provides the insights you need to create compelling content, forge valuable media relationships, and stay multiple steps ahead of the competition. If leveling up your content strategy is a priority, BuzzSumo is well worth the investment.

BuzzSumo: What Is the Product?

BuzzSumo is a content marketing and digital PR tool designed for marketers, PR professionals, and content creators. It helps users discover engaging content ideas, research industry trends, find influential journalists and content creators, and monitor brand mentions and competitor activity online.

What Are BuzzSumo's Main Features?

BuzzSumo is built for marketing teams, PR agencies, and content creators looking to improve their content strategy, media outreach, and brand monitoring. It solves problems related to content ideation, influencer identification, media relations, and competitive analysis in the digital marketing and PR space.

Content Discovery

BuzzSumo's content discovery tools help users find trending topics and popular content in their niche. Users can explore viral stories, analyze engagement metrics, and generate content ideas based on real-time trends and historical data spanning up to five years.

Media Database and Outreach

The platform provides access to a database of 700,000 journalists, updated monthly. Users can identify relevant journalists based on their recent articles, social engagement, and areas of expertise, enabling more targeted and effective media outreach.

Content Research and Analysis

BuzzSumo allows users to analyze billions of articles and social media posts. This feature helps in understanding what content performs best in specific industries, examining competitor strategies, and tracking content performance across various social platforms.

Monitoring and Alerts

Users can set up custom alerts for brand mentions, industry trends, and competitor activity. This real-time monitoring helps in staying informed about relevant conversations, managing brand reputation, and identifying new opportunities for engagement or content creation.

Chrome Extension

BuzzSumo's Chrome extension enables users to research content and analyze social engagement metrics while browsing the web. This tool provides quick insights into competitor performance and content ideas without leaving the current webpage.## BuzzSumo Pricing
BuzzSumo offers four key plans for marketers, agencies, and enterprises seeking powerful content insights and PR capabilities. All plans come with unlimited searches and exports, while higher tiers unlock additional features, users, historical data, and outreach functionality. Monthly pricing starts at $199 USD, with annual billing options that include a 20% discount.
View full pricing details

### Content Creation
Costs $199/month and suits individuals or small teams creating data-driven content. Includes 1 user, unlimited searches, 2 alerts, and 2 years of historical data, plus access to Trend Feeds and Question Analyzer.

### PR & Comms
Costs $299/month and designed for agencies tracking press coverage and connecting with journalists. Features 5 users, 5 alerts, 3 years of historical data, media database, coverage reports, and Slack integration.

### Suite
Costs $499/month and ideal for larger teams overseeing multiple campaigns. Provides 10 users, 10 alerts, 5 years of historical data, plus advanced Chrome extension, YouTube Analyzer, and article uploads.

### Enterprise
Costs $999/month, billed annually, offering maximum coverage and advanced features. Allows 30 users, 50 alerts, 5 years of historical data, and extras like granular location search, RSS feed, and early access to new features.

BuzzSumo Capterra Review Summary

BuzzSumo receives predominantly positive reviews on Capterra. Users praise its effectiveness as a content research and analysis tool, with many highlighting its user-friendly interface and valuable insights.

• Link to Reviews

Pros

• Easy to use with a straightforward interface
• Excellent for content research and SEO purposes
• Valuable for topic research and competitor analysis

"Great for research and SEO purposes, I really like it, its simple and easy to use, with a really straight forward interface." - Source

Cons

• Some users find the purpose unclear
• Pricing may be a concern for some

"Their Purpose is Cloudy" - Source

BuzzSumo would be an excellent tool for content marketers, SEO professionals, and researchers looking for trending topics and content performance analysis. However, it may not be suitable for those on a tight budget or requiring more specialized features beyond content research.

BuzzSumo G2 Review Summary

BuzzSumo receives generally positive reviews on G2. Users praise its content curation and research capabilities, while noting some limitations in competitive analysis and pricing.

• Link to Reviews

Pros

• Excellent content curation and idea generation
• User-friendly interface with easy setup
• Helpful for tracking trending topics and content
• "Buzzsumo is an absolute amazing help! It has helped so much in getting the best kind of engaging content and enables to stay in trend." - Source

Cons

• Pricing may be high for some users
• Competitive analysis features could be improved
• Limited SEO functionality compared to some alternatives
• "According to G2 reviews, many users feel its competitive analysis is lacking, its SEO features are limited" - Source

BuzzSumo is well-suited for content marketers and social media professionals looking to generate ideas and track trending content. However, those needing advanced SEO or competitive analysis tools may find it somewhat lacking.

Reddit Review Summary

BuzzSumo receives generally positive reviews on Reddit, with users praising its content research capabilities. However, some users question its value for money, especially for those on a budget or in specific industries like B2B.

Pros

• Excellent for content research and finding trending topics
• Helpful for identifying influencers and tracking content performance

"Big fan of BuzzSumo. Helps me find relevant content to share on social quickly also able to identify who shared what so when we create something similar." - Reddit user

Cons

• Can be expensive for those on a tight budget
• May not provide groundbreaking insights for all industries

"Tbh, I use it but I feel like I rarely get blinding insights from it. That said I work in B2B. I get the impression it might be more useful for B2C." - Reddit user

BuzzSumo would be particularly beneficial for content marketers and social media managers looking to stay on top of trending topics and identify influential content. However, it may not be as valuable for those in niche B2B industries or small businesses with limited budgets.

BuzzSumo

• LinkedIn URL

BuzzSumo is a leading content analytics, monitoring, and PR outreach platform with over 8,700 followers on LinkedIn. It provides digital marketers and PR professionals with powerful insights for content strategy and influencer marketing. The tool is widely used by major brands like Google, Disney, and Expedia.

Pros:• Comprehensive content analysis across various social platforms• Influencer research and comparison features• Helps identify popular and engaging industry content• Useful for B2B headline writing and content planning• Provides data on optimal publishing times (e.g., Mondays and Tuesdays for LinkedIn)

Cons:• No significant cons mentioned in the available reviews• May require some learning to fully utilize its features effectively

BuzzSumo's TrustPilot Reviews

The sentiment for BuzzSumo on TrustPilot appears to be mixed, leaning slightly positive. However, there are limited reviews available, making it difficult to draw definitive conclusions.

Link to Reviews

Pros

• Content discovery and social media analytics capabilities
• Useful for finding influencers in specific niches
• Quick and easy to use

"BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!" Source

Cons

• Limited number of reviews on TrustPilot
• Potentially expensive for some users

"Unfortunately, there are no direct TrustPilot reviews available for BuzzSumo in the provided search results." Source

BuzzSumo appears to be a valuable tool for digital marketers, content creators, and businesses looking to analyze content performance and identify influencers. However, potential users should consider the cost and limited TrustPilot feedback when making a decision.

Who BuzzSumo Is Best For

BuzzSumo is a powerful content research and analysis platform that caters to a wide range of professionals, particularly those in marketing, PR, and content creation roles. The tool is best suited for:

Content Marketers: BuzzSumo enables content marketers to discover trending topics, analyze content performance, and identify influencers in their niche. This helps them create data-driven content strategies and improve their content's reach and engagement.

PR and Communications Teams: With its media database and coverage reports, BuzzSumo is an excellent tool for PR professionals looking to connect with journalists, track press mentions, and monitor their brand's online presence.

SEO Professionals: BuzzSumo's content analysis features can help SEO professionals identify high-performing content, optimize their content strategy, and improve their search engine rankings.

Social Media Managers: By providing insights into trending topics and influential content, BuzzSumo can help social media managers create engaging posts, identify influencers to collaborate with, and monitor their social media performance.

Go-to-Market Teams: BuzzSumo can be a valuable asset for Go-to-Market teams, especially those focused on content-driven growth strategies. The tool can help them identify content opportunities, analyze competitor content, and create targeted content for different stages of the buyer's journey. BuzzSumo is suitable for Go-to-Market teams of various sizes, from startups to large enterprises, as it offers different pricing plans to accommodate different needs and budgets.

While BuzzSumo is an excellent tool for a wide range of professionals, it may not be the best fit for those working in highly niche industries or with very limited budgets. Additionally, some users may find that the tool's insights are not always groundbreaking, particularly in B2B settings. However, for most content-focused professionals, BuzzSumo provides valuable data and insights to inform their strategies and improve their results.

Final Thoughts

BuzzSumo is a robust and versatile platform that offers immense value to content marketers, PR professionals, SEO specialists, and social media managers. Its comprehensive suite of features, including content discovery, influencer identification, and performance analysis, makes it an indispensable tool for data-driven content strategies.

While BuzzSumo's pricing may be a concern for some, particularly those with limited budgets or in niche industries, the insights and efficiency it provides can easily justify the investment for most content-focused teams. By leveraging BuzzSumo's capabilities, marketers can create more engaging content, build valuable media relationships, and stay ahead of industry trends.

Overall, BuzzSumo is a top-tier content marketing and PR tool that can significantly enhance any digital marketing strategy. If your goal is to create impactful content, connect with influencers, and drive meaningful results, BuzzSumo is definitely worth considering.