BuiltWith Review

Unlock Web Technology Insights with BuiltWith

Gain unparalleled visibility into any website's tech stack to drive smarter sales, marketing, and investment decisions.

What is BuiltWith?

BuiltWith is a powerful SaaS platform designed to provide detailed insights into the technologies that websites are built with. It offers comprehensive data on analytics tools, hosting providers, CMS platforms, ecommerce systems, and more. By leveraging this information, businesses can make more informed decisions, optimize their strategies, and stay ahead of the competition.

BuiltWith's extensive database includes over 673 million websites, making it an invaluable resource for sales teams, marketers, technology vendors, and investors. The platform's user-friendly interface allows for quick searches and detailed analysis, helping users uncover the technologies powering any website.

The Go-to-Market Challenges BuiltWith Solves

Problems BuiltWith Solves

BuiltWith helps solve several key problems for sales teams, marketers, technology vendors, investment firms, and others who need insights into the web technologies companies are using:

1. Lack of visibility into a website's tech stack
   • BuiltWith's technology lookup provides detailed profiling of the technologies used on any website.
   • This includes data on analytics tools, hosting providers, CMS platforms, ecommerce systems, and more.
2. Difficulty tracking technology usage trends over time
   • The BuiltWith technology trends feature offers historical data on web technology usage going back to the year 2000.
   • This allows users to analyze and visualize how technology preferences have evolved.
3. Generating targeted leads is time-consuming
   • Users can leverage BuiltWith to build prospect lists filtered by technologies used, location, traffic, industry, etc.
   • This enables more efficient lead generation efforts focused on relevant accounts.
4. Lack of market share data for web technologies
   • BuiltWith provides market share analytics and country-level insights for thousands of web technologies.
   • Technology vendors can benchmark themselves against competitors and identify growth opportunities.
5. Sales conversations often lack context about a prospect's tech stack
   • By researching prospects' technology profiles, sales teams can tailor conversations to their specific needs.
   • This allows more relevant sales conversations that are likely to improve conversion rates.
6. Assessing a company's cyber risk posture is complex
   • BuiltWith allows auditing potential vulnerabilities and risks based on the tech stack a website uses.
   • This may help cybersecurity teams identify, prioritize, and mitigate risks.
7. Investors lack alternative datasets to inform company analysis
   • The platform offers unique alternative data on millions of companies based on their online technology footprint.
   • Investment firms can use this to enhance their research process and decision-making.

The Benefits of BuiltWith

Identify Technology Used by Websites

• Easily determine what technologies, platforms, and tools any website is built with.
• Get a detailed breakdown of a site's tech stack including analytics, CMS, ecommerce, advertising, and more.
• Obtain valuable competitive intelligence on what solutions other companies in your space are using.

Build Targeted Prospect Lists

• Use BuiltWith's database of over 673 million websites to find companies using specific technologies.
• Filter prospects by industry, location, company size, traffic, and dozens of other criteria.
• Export lead lists to your CRM or marketing automation platform for outreach campaigns.

Analyze Technology Usage Trends

• See which technologies are gaining or losing market share over time.
• Benchmark tech adoption in your industry to guide product strategy decisions.
• Stay on top of new tools and platforms that are emerging in your space.

Enhance Sales Conversations

• Quickly research a prospect's tech stack to personalize outreach and tailor your pitch.
• Demonstrate your understanding of their tools and how your solution complements them.
• Identify opportunities to replace or integrate with components of their existing stack.

Inform Partnership and Integration Strategies

• Uncover popular pairings of technologies that present partnership opportunities.
• Prioritize integrations with platforms that have significant usage among your target customers.
• Monitor adoption of emerging technologies to future-proof your partner ecosystem.

User Reviews of BuiltWith

G2 Reviews

Overall Rating: 4.3/5
Top 3 Competitors: ZoomInfo Sales, Wappalyzer, Apollo.io

Positive Quotes About This Product:

1. "Comprehensive technology profiling, lead generation and market analysis capabilities." — Ashwin G. [5/5]
2. "Incredibly interesting to get a full tech stack (as well as previous vendor)...it all tells a story and helps with personalization." — Eli C. [5/5]
3. "It's a magical website, where we can search any website information like on which technology it is built, what SEO they used. Everything is available there. It's very helpful in my role. I am using it frequently also implementation is easy." — Ankit P. [5/5]

Concerns About This Tool:

• Cost and occasional data inaccuracies to be taken into consideration.
• BuiltWith could be better if it does not collapse as it sometimes does. Plus, it could be more cost-effective so that more companies could use it to enhance their business growth.

General Sentiment on G2: Overall, users appreciate BuiltWith's comprehensive data and its ability to enhance lead generation and sales efforts. However, some concerns about cost and data accuracy are noted.

Positive Reviews:

• Comprehensive technology profiling.
• Powerful lead generation capabilities.
• Market analysis tools.

Negative Reviews:

• High cost.
• Occasional data inaccuracies.

Read more on G2

Reddit Reviews

Overall Sentiment on Reddit: Reddit users generally find BuiltWith to be an invaluable tool for understanding website technologies and generating leads. However, some users have noted the high cost and occasional inaccuracies in the data.

Most Relevant Resource: Why is BuiltWith unbeatable?

Integrations and Compatibility

BuiltWith offers the following types of compatibility and integrations:

1. Website Technology Profiling: Identify and analyze technologies used to build websites.
2. Mobile Compatibility: Provides usage statistics on mobile technologies.
3. CRM Integration: Integrates with HubSpot CRM for lead generation and sales strategies.
4. Compliance Assessment: Assess a website's compliance with various standards.
5. Country-Specific Compatibility: Offers technology usage distribution data by country.
6. API Integrations: Likely has API capabilities for custom integrations.

BuiltWith Alternatives

Reddit users have mentioned several alternatives to BuiltWith, including Datanyze, Similartech, and Similarweb.

What to Use BuiltWith With

BuiltWith works well with the following B2B SaaS marketing tools to build a comprehensive Go-To-Market Stack:

1. Copy.ai: Automate content creation and competitor analysis.
2. Salesforce: Integrate BuiltWith's data into your CRM.
3. HubSpot: Combine lead generation capabilities for effective nurturing.
4. G2: Assess prospects' current tech stack alongside review data.
5. LinkedIn Sales Navigator: Enrich prospecting with LinkedIn insights.
6. Outreach: Personalize sales sequences based on tech profiles.
7. ZoomInfo: Augment contact database with BuiltWith's technographics.
8. Gong: Analyze sales call transcripts for technology discussions.
9. Bombora: Prioritize accounts showing interest in specific technologies.
10. Highspot: Recommend sales content aligned with prospects' tech stack.
11. 6sense: Predict which prospects are most likely to buy.
12. Demandbase: Enhance account-based marketing with targeted ads.

FAQ

What does BuiltWith do?

BuiltWith is a SaaS platform that provides comprehensive web technology profiling and intelligence. It allows users to uncover the technologies powering any website, including analytics tools, hosting providers, CMS platforms, ecommerce systems, and more.

How easy is it to set up BuiltWith?

Getting started with BuiltWith is straightforward and requires no technical expertise. Users can sign up for an account and immediately begin searching for website technology profiles. Most users can be up and running within minutes.

What makes BuiltWith different from other similar tools?

BuiltWith stands out with its extensive database of over 673 million websites and unique features like detailed ecommerce data, market share analytics, and the ability to build targeted prospect lists.

Can BuiltWith integrate with other tools and platforms?

Yes, BuiltWith offers several integration options, including API access and native integrations with popular CRM and marketing automation platforms.

What are the pricing plans for BuiltWith? Are there any hidden fees?

BuiltWith offers a range of pricing plans to suit different needs and budgets. Detailed pricing information is available on their website, with no hidden fees.

Is there a free trial available, and what features are included?

Yes, BuiltWith offers a free trial that allows users to explore the platform's core features, including website technology lookups and lead generation tools.

Does BuiltWith offer customer support?

BuiltWith provides customer support through email, live chat, and a comprehensive knowledge base. Higher-tier plans include priority support options.

Who is BuiltWith ideally suited for?

BuiltWith is ideal for sales teams, marketers, investors, and researchers looking to make data-driven decisions based on a company's tech stack. It is well-suited for companies in the technology, software, and digital marketing spaces.

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