Brevo (formerly Sendinblue) simplifies your customer communication and marketing efforts. Unify your interactions and drive growth with a single, powerful platform.

What is Brevo?

Brevo is an all-in-one digital marketing platform designed to help businesses manage customer relationships across multiple channels. With tools for email marketing, SMS, chat, CRM, and marketing automation, Brevo offers a comprehensive solution for engaging and nurturing your audience.

Its user-friendly interface and robust capabilities make it a favorite among small to medium-sized businesses. Brevo allows you to create personalized campaigns, automate workflows, and gain valuable insights into customer behavior. This helps businesses streamline operations and drive revenue.

Brevo is particularly strong in delivering consistent messaging across different channels. It unifies customer interactions and provides a 360-degree view, enabling businesses to make data-driven decisions.

The Go-to-Market Challenges Brevo Solves

Brevo is an all-in-one platform that helps businesses overcome several key challenges:

Disjointed Customer Communications Across Channels

• Unifies customer interactions across email, SMS, chat, and more.
• Enables seamless multi-channel campaigns to deliver consistent messaging.

Difficulty Converting Leads into Customers

• Provides tools like marketing automation, web forms, and landing pages to nurture leads.
• Uses AI-powered lead scoring to prioritize high-value prospects.
• Includes features for sales pipeline management to help close more deals.

Lack of Visibility into the Customer Journey

• Offers a 360° customer view by unifying data from multiple sources.
• Delivers customer analytics and BI to surface actionable insights.
• Enables personalized interactions based on a complete understanding of each customer.

Inefficient Customer Support and Service

• Includes live chat and chatbot capabilities to provide instant support.
• Unifies customer conversations into a single inbox for efficient case management.
• Provides visitor insights to help support teams deliver proactive service.

Technical Complexity of Leveraging Multiple Tools

• Offers pre-built integrations with popular CMS and other business tools.
• Provides APIs for email, SMS, and WhatsApp to embed communications into apps.
• Eliminates the need to stitch together separate systems for marketing, sales, and service.

Overall, Brevo streamlines customer engagement, converts more leads, personalizes the customer experience, and reduces technical complexity by providing a unified platform for marketing, sales, and support.

The Benefits of Brevo

Streamline Your Email and SMS Marketing

• Easily create and send engaging email and SMS campaigns from one platform.
• Leverage pre-built templates and a drag-and-drop editor to quickly build messages.
• Set up automated email and SMS flows based on customer actions and behaviors.

Improve Deliverability and Inbox Placement

• Benefit from Brevo's strong sender reputation and relationships with ISPs.
• Get expert guidance and tools to optimize your deliverability.
• Track key email metrics like opens, clicks, bounces, and spam reports.

Personalize Messages at Scale

• Use advanced segmentation to create highly targeted customer lists.
• Dynamically insert personalized content into emails based on CRM data.
• Run A/B tests to optimize message content and timing for different segments.

Integrate with Your Existing Tech Stack

• Connect Brevo with your CRM, eCommerce platform, and other key tools.
• Automatically sync customer data and event tracking in real-time.
• Trigger personalized messages based on behaviors and milestones in other systems.

Grow Your Business with a Scalable Platform

• Start with a free plan and upgrade as your contact list and sending needs increase.
• Get reliable, high-volume sending infrastructure trusted by 200,000+ companies.
• Access expert support and resources to get the most out of the platform as you scale.

User Reviews of Brevo

G2 Reviews

Overall Rating: 4.5/5
Top Competitors: HubSpot Marketing Hub, Mailchimp, Constant Contact

Positive Quotes:

1. "They make it very easy for you to create" — Brooke W. ⭐⭐⭐⭐
2. "You can send tons of emails free per month with professional layouts" — Sarah L. ⭐⭐⭐⭐⭐
3. "Brevo is an incredibly user-friendly platform that makes managing email marketing a breeze. The interface is intuitive and straightforward, making it easy to create visually appealing campaigns." — Verified User ⭐⭐⭐⭐⭐

Concerns:

• Expensive
• Poor Customer Support
• Limited Features

General Sentiment: The general sentiment on G2 is positive, with users appreciating the platform's ease of use and versatility. However, some users mention that the costs and customer support could be improved.

Positive Reviews:

• User-friendly interface
• Comprehensive feature set
• Strong deliverability

Negative Reviews:

• High cost for advanced features
• Customer support could be better
• Some features are limited

Read more reviews on G2

Reddit Reviews

Overall Sentiment: Generally positive, with users appreciating the platform's ease of use and functionality.

Relevant Resource: Brevo vs MailerLite vs ConvertKit

LinkedIn Activity

Unfortunately, there are no search results found for Brevo on LinkedIn. This highlights the importance of using relevant and commonly used keywords or phrases when searching for content on professional networking platforms.

Visit Brevo on LinkedIn

Integrations and Compatibility

Brevo integrates with a variety of tools, enhancing its functionality and making it a versatile choice for businesses. Key integrations include:

CRM Systems:

• HubSpot CRM
• Pipedrive
• Insightly
• Zendesk
• Salesforce

Marketing & Automation:

• n8n
• Salesforce Marketing Cloud

WordPress:

• Official Brevo WordPress plugin
• Elementor page builder integration
• Jetpack compatibility

Web Forms & Landing Pages:

• Fluent Forms integration
• Dorik landing page builder integration

Other:

• Microsoft Azure Active Directory integration via n8n

Brevo FAQ

What does Brevo do?

Brevo is an all-in-one digital marketing platform that enables businesses to build and grow relationships through marketing automation, email campaigns, SMS, chat, CRM, and more. It provides a range of tools designed to help small to medium-sized businesses acquire, engage, and retain customers.

How easy is it to set up Brevo?

Getting started with Brevo is straightforward. The platform offers a user-friendly interface and setup wizard to guide you through the process. No technical expertise is required, and you can typically have your account up and running within a few minutes.

What makes Brevo different from other similar tools?

Brevo differentiates itself by providing a comprehensive suite of marketing and communication tools in a single platform. Its key strengths include advanced marketing automation capabilities, a robust free plan, and an intuitive drag-and-drop email builder. Brevo also offers strong deliverability and scalability for high-volume senders.

Can Brevo integrate with other tools and platforms?

Yes, Brevo offers a range of native integrations with popular tools and platforms, including WordPress, Shopify, Salesforce, Google Analytics, and more. It also provides a flexible API for custom integrations, allowing you to connect Brevo with your existing tech stack.

What are the pricing plans for Brevo? Are there any hidden fees?

Brevo offers several pricing plans to suit different needs and budgets. The free plan includes up to 300 emails per day. Paid plans start at $25/month for the Lite plan, with the Essential and Premium plans offering more advanced features. There are no hidden fees, and all plans include unlimited contacts.

Is there a free trial available, and what features are included?

Brevo offers a generous free plan that includes core features like email campaigns, automation workflows, and real-time reporting for up to 300 emails per day. This free plan is not time-limited, so you can use it for as long as you need. No credit card is required to sign up for the free plan.

Does Brevo offer customer support?

Yes, Brevo provides customer support through multiple channels. All users have access to email support, while higher-tier plans include live chat and phone support. Brevo also offers an extensive knowledge base, video tutorials, and a community forum to help users get the most out of the platform.

Who is Brevo ideally suited for?

Brevo is an excellent choice for small to medium-sized businesses looking for an affordable, feature-rich marketing automation platform. It's particularly well-suited for e-commerce businesses, digital marketers, and any organization looking to scale their customer communications without the high costs and complexity of enterprise-level tools.