Apollo Review

Apollo is a powerful AI-powered sales platform designed to supercharge prospecting, outreach, and revenue generation. By combining an extensive B2B database with intelligent automation and optimization features, Apollo helps sales teams find the right prospects, engage them effectively across channels, and close more deals faster.

Apollo would be an excellent fit for B2B sales teams of all sizes, from startups to enterprises. Sales leaders can leverage Apollo to build high-performing teams and processes. Account executives and SDRs can use it to prospect smarter, automate key tasks, and hit their numbers. Marketers can ensure they're targeting the right accounts. And founders can rely on Apollo as a single source of truth to align sales and marketing.

At its core, Apollo solves the challenge of building high-quality pipeline at scale. It provides instant access to over 210M contacts and 35M companies, with tools to easily find best-fit prospects. Multi-channel outreach and AI-optimized campaigns help users connect with more of their targets. The Call Assistant makes sales calls more effective with features like call recording, transcription, and AI-generated insights and next steps. And Data Enrichment automatically keeps records fresh and actionable.

Perhaps most powerfully, Apollo's Go-To-Market platform lets revenue teams manage their entire sales cycle on a single, unified platform. By connecting tools, data, and processes, Apollo serves as a sales team's command center to efficiently execute all key sales activities.

For teams looking to build pipeline faster, close more deals, and maximize sales productivity, Apollo is a comprehensive solution that delivers the data, automation, and optimization needed to succeed in today's sales environment. It's a must-see platform for any revenue leader looking to upgrade their tech stack and processes.

Apollo: What Is the Product?

Apollo is an AI-powered sales platform that provides tools for sales prospecting, outreach, and engagement. It offers access to a database of over 210 million contacts at 35 million companies, along with features for building pipeline, managing deals, and optimizing the entire sales cycle.

Apollo is built for sales teams, marketers, and founders looking to streamline their go-to-market processes. It helps users find qualified leads, automate outreach, book meetings, and close deals more efficiently.

What Are Apollo's Main Features?

Pipeline Builder

Apollo's Pipeline Builder helps users find and engage with prospects. It provides access to a large B2B database, allows for multi-channel outreach, and uses AI to assist with personalization. Users can create targeted lists and automate their outreach campaigns.

Call Assistant

The Call Assistant feature supports sales calls with AI-powered insights. It includes meeting scheduling, call recording, automatic transcription, and follow-up tools. The AI provides real-time assistance during calls and helps with post-call actions.

Data Enrichment

Apollo's Data Enrichment keeps customer and prospect data up-to-date automatically. It can enrich CRM data, clean up CSV files, and provide richer prospect profiles with up to 30 data points. An API allows for integration with other systems.

Go-To-Market Platform

The Go-To-Market Platform centralizes the entire sales cycle. It provides end-to-end sales execution capabilities, syncs all customer data to a single database, offers deal management tools, and integrates seamlessly with CRM systems.

Apollo Pricing

• Apollo’s pricing offers four tiers – Free, Basic, Professional, and Organization – designed to support everyone from individuals just starting out to large sales teams. The platform’s features streamline outreach, prospecting, and data enrichment, making it appealing to businesses seeking actionable intelligence and powerful engagement tools. With credits for email and phone data, Apollo accommodates growing pipelines and advanced workflows. To learn more, visit their pricing page.

Free

Costs $0 per month. Includes essential features like limited credits, basic filters, and a small number of sequences to help you explore the platform.

Basic

Starts at $49 per user per month (billed annually). Provides higher credit limits, advanced filters, CRM integrations, and more sequences for enhanced outreach.

Professional

Priced at $79 per user per month (billed annually). Unlocks unlimited sequences, expanded AI capabilities, advanced reporting, and dialer functionality to scale your sales efforts.

Organization

Offered at $119 per user per month (billed annually, minimum three users). Delivers the most comprehensive feature set with higher credit allowances, customizable reports, international dialing, and powerful security configurations for enterprise-level teams.

Apollo.io Capterra Review Summary

Apollo.io receives generally positive reviews on Capterra, with users praising its user-friendly interface and effectiveness for lead generation. However, some concerns are raised about pricing and certain features.

• Link to Reviews

Pros

• Highly user-friendly with an intuitive interface
• Effective for B2B lead generation and email marketing
• Excellent customer support
• "I had a great experience using Apollo. It is a very useful tool for businesses especially when wanting to do a bit of cold emailing." Source

Cons

• Some users find it expensive
• Occasional issues with data accuracy
• "Pros: The software is fairly easy to use. I like the different reports that we can run. I love the support we have been receiving through the set up process." Source

Apollo.io would be particularly beneficial for B2B companies focused on lead generation and email marketing. However, smaller businesses with limited budgets might want to carefully consider the cost-benefit ratio before investing in this tool.

Apollo.io G2 Review Summary

Apollo.io receives overwhelmingly positive reviews on G2. Users praise its ease of use, powerful features, and value for money. The platform is highly regarded for lead generation and sales intelligence.

• Link to Reviews

Pros

• Excellent lead generation capabilities
• User-friendly interface
• Strong data quality and availability
• Seamless integration with other tools
• Powerful analytics features

"Overall, Apollo is an excellent sales platform that delivers real value. It's easy to use, easy to implement, and full of smart features that support my day-to-day [work]." - Source

Cons

• Some users may find the initial setup process challenging
• Occasional data accuracy issues

"The platform requires no initial setup, but it may take some time to fully understand all of its features and capabilities." - Source

Apollo.io would be an excellent choice for sales and marketing teams looking for a cost-effective, feature-rich platform for lead generation and sales intelligence. However, organizations requiring extremely specialized or niche data might need to supplement Apollo with additional sources.

Reddit Review Summary

Sentiments about Apollo.io are mixed, with some users praising its all-in-one functionality and convenience, while others criticize its data quality and AI features. The tool receives both strong endorsements and harsh critiques across various subreddits.

Pros

• Comprehensive all-in-one sales automation solution that many find convenient
• Smooth user experience appreciated by some users

"Apollo has been the best. I did a trial of seamless and it was terrible plus I agree about the CEO." - Source

Cons

• Data quality issues reported by multiple users
• Poor AI features, including generic responses and unreliable call summaries

"Their AI features are HORRIBLE. They give the same generic responses and sometimes make no sense." - Source

Apollo.io seems best suited for sales professionals who value an all-in-one platform and are willing to overlook some data quality issues. However, it may not be ideal for those who prioritize advanced AI features or require highly accurate data enrichment.

Apollo.io

• LinkedIn URL

Apollo.io is a popular B2B GTM platform for targeting contacts and accounts. However, recent events have impacted its relationship with LinkedIn:

Pros:- Highly regarded for accuracy and data coverage- Chrome extension allows prospecting directly on LinkedIn- Integrates with LinkedIn for personalized messaging and sequencing

Cons:- Recently removed from LinkedIn platform (March 2025)- Potential legal/ethical concerns around data scraping practices- Loss of LinkedIn integration may impact functionality

Apollo.io's TrustPilot Reviews

The sentiments for Apollo.io are mixed, leaning towards negative. Users report issues with slow page loading and data reliability, while some appreciate the platform's features and customer service.

Link to Reviews

Pros

• Comprehensive data and features
• Helpful customer service
• Useful for sales prospecting

"Apollo were very knowledgeable and picking and dropping off the [vehicle] was easy." - Source

Cons

• Slow page loading, especially when applying filters
• Concerns about data reliability
• Some users report technical issues

"Painfully slow page loading, especially when selecting filters for new searches." - Source

Apollo.io might be suitable for businesses looking for a comprehensive sales prospecting tool with a large database, but may not be ideal for those who require quick, real-time data processing or have concerns about data accuracy.

Who Apollo Is Best For

Apollo is an ideal solution for B2B sales and marketing teams looking to streamline their lead generation and outreach efforts. This all-in-one platform caters to a wide range of go-to-market roles, including:

• Sales Leaders: Apollo provides actionable insights and analytics to help sales leaders optimize their team's performance and make data-driven decisions.
• Account Executives: With its vast database of verified contacts and powerful engagement tools, Apollo enables account executives to efficiently prospect, nurture leads, and close deals.
• Sales Development Representatives: Apollo's automation features and email sequences help SDRs scale their outreach efforts and book more qualified meetings.
• Revenue Operations: The platform's CRM integrations and data enrichment capabilities allow revenue operations teams to maintain accurate and up-to-date prospect information.
• Marketers: Apollo's targeting options and campaign management tools empower marketers to create personalized, multi-channel campaigns that drive demand and support sales efforts.
• Founders: For startup founders wearing multiple hats, Apollo offers a user-friendly, cost-effective solution to build and manage their sales pipeline.

In terms of team size, Apollo can benefit organizations at various stages of growth:

• Small businesses and startups: Apollo's Free and Basic plans provide essential features for individuals and small teams just starting out, allowing them to build a strong foundation for their sales processes.
• Mid-sized companies: As businesses scale, Apollo's Professional and Organization plans offer advanced functionality and higher usage limits to support growing sales teams and more complex workflows.
• Enterprise-level organizations: With its customizable reports, enterprise-grade security, and dedicated support, Apollo can meet the needs of larger, more established sales teams seeking to optimize their go-to-market strategies.

While Apollo has received some criticism for its data accuracy and AI features, many users still appreciate its user-friendly interface, comprehensive feature set, and effective lead generation capabilities. Ultimately, Apollo is best suited for B2B go-to-market teams that value an all-in-one solution for streamlining their sales processes and are willing to invest time in verifying data quality.

Final Thoughts

Apollo.io is a powerful, all-in-one sales platform that offers a comprehensive set of features for B2B sales teams looking to streamline their lead generation and outreach efforts. With its user-friendly interface, vast database of verified contacts, and automation capabilities, Apollo caters to a wide range of go-to-market roles, from sales leaders and account executives to marketers and founders.

While the platform has received some criticism for its data accuracy and AI features, many users still appreciate its effectiveness in building and managing their sales pipeline. Apollo's pricing plans and feature sets make it accessible to organizations at various stages of growth, from small startups to enterprise-level companies.

However, it's important to note that Apollo's recent removal from the LinkedIn platform may impact its functionality and raise concerns about its data scraping practices. Potential users should carefully consider their specific needs and priorities when evaluating Apollo as a solution.

Overall, for B2B sales teams that value an all-in-one platform and are willing to invest time in verifying data quality, Apollo.io can be a powerful tool for optimizing sales processes and driving revenue growth.