AdRoll Review

Maximize Your Advertising Impact
Discover how AdRoll can streamline your digital marketing efforts, drive conversions, and boost your ROI.

What is AdRoll?

AdRoll is a comprehensive digital advertising platform designed to help brands and agencies create and manage full-funnel ad campaigns. It supports a variety of channels, including display, video, native, connected TV, social media, and email.

With AdRoll, marketers can retarget website visitors, engage new audiences, and optimize ad performance using advanced AI and machine learning. Designed for businesses of all sizes, AdRoll aims to simplify advertising, drive conversions, and maximize ROI.

The Go-to-Market Challenges AdRoll Solves

Problems AdRoll Solves

AdRoll helps marketers and businesses solve several key challenges related to online advertising:

1. Retargeting and Re-engagement: AdRoll makes it easy to retarget people who have previously visited your website or engaged with your brand. This helps to:
   • Bring back potential customers who showed interest but didn't convert
   • Increase brand recall and keep your products top-of-mind
   • Boost repeat purchases and customer loyalty
2. Reaching New Audiences: AdRoll's prospecting and audience targeting capabilities allow you to get your brand in front of new, relevant audiences across multiple channels. This solves the problem of:
   • Attracting new potential customers to fill the top of your marketing funnel
   • Expanding your reach to people with similar characteristics as your best customers
   • Finding new audience niches to grow your customer base
3. Cross-channel Campaign Management: By providing a centralized platform to manage campaigns across display, social, video, email, and more, AdRoll addresses:
   • The difficulty of coordinating messaging and creative across siloed advertising channels
   • Inefficiencies from having to manage campaigns separately in multiple tools
   • The need to automate and streamline campaign execution as you scale
4. Measuring Full-funnel Impact: AdRoll's robust attribution and reporting functionality solves key challenges like:
   • Understanding which channels and campaigns are driving the best results
   • Getting a unified view of how your advertising impacts each stage of the customer journey
   • Optimizing spend allocation to the highest ROI opportunities
5. Connecting Marketing Data: Through integrations with major ecommerce platforms, CRM systems, and marketing automation tools, AdRoll helps to:
   • Break down data silos between marketing and advertising platforms
   • Leverage valuable first-party data to improve targeting and personalization
   • Streamline data analysis and act on customer insights faster

The Benefits of AdRoll

Reach Customers Across Channels and Devices

• Engage customers with ads across web, social, and email.
• Retarget website visitors and customers on any device including desktop, mobile, and tablet.
• Integrate with Facebook, Instagram, Google, and 500+ ad exchanges to maximize your reach.

Powerful Audience Segmentation

• Create dynamic audience segments based on website behavior, CRM data, and more.
• Target high-value customers with personalized messaging and offers.
• Exclude existing customers from campaigns to focus ad spend on acquisition.

Advanced AI Optimization

• AdRoll's AI engine automates ad testing, budgeting, and performance optimization.
• Predictive algorithms identify top-performing ad creative and audiences.
• Continuously optimizes bids and budgets to maximize conversions and ROI.

Actionable Cross-Channel Reporting

• Unified dashboard provides a complete view of marketing performance across channels.
• Attribute sales impact to specific campaigns, ad groups, and creatives.
• Integrates with Google Analytics, Shopify, Marketo, and other platforms for deeper insights.

Easy-to-Use Interface

• Intuitive campaign setup and management with visual workflows.
• Prebuilt audience templates and lookalike modeling simplify targeting.
• Automated alerts flag issues and opportunities to improve results.

User Reviews of AdRoll

G2 Reviews

Overall Rating: 4.0/5
Top 3 Competitors: Criteo, StackAdapt, Simpli.fi

Positive Quotes:

1. "Seamless" - Jean-Paul F. [5/5]
2. "AdRoll is incredibly easy and intuitive to use." - Julio M. [4/5]
3. "Outstanding Customer Service" - Jenna F. [5/5]

Concerns:

• Campaign Issues
• Campaign Management
• Ad Issues
• Ad Management Issues
• Campaign Management Issues

General Sentiment: Overall positive, with users appreciating the ease of use and customer service but noting some issues with campaign and ad management.

Positive Reviews:

• Easy to use and intuitive platform.
• Great customer service.
• Effective in retargeting and managing cross-channel campaigns.

Negative Reviews:

• Some issues with campaign management.
• Occasional ad performance problems.

Link: G2 Reviews

Reddit Reviews

Overall Sentiment: Mixed. Users appreciate its simplicity and ease of use but note it may not be as powerful for advanced users.

Relevant Resource: Adroll. Yes, no or maybe? : r/PPC

LinkedIn Activity

Top 5 URLs:

1. 5 Agency Problem Tuesday: What Platforms Do You Buy Ads Minus
2. You’re Running a B2B Marketing Campaign. What Platforms Do You Buy Ads Minus
3. What Best Tools for Managing B2B SEM Campaigns
4. Falling Behind? Here’s Why Multi-channel Engagement
5. Comprehensive Guide to Financial Services Advertising

Analysis: Discussions around leveraging various advertising platforms and strategies for effective marketing campaigns.

AdRoll's LinkedIn: AdRoll LinkedIn Page

Integrations and Compatibility

AdRoll integrates seamlessly with various platforms and tools to enhance its capabilities:

1. E-commerce Platforms: Shopify, WooCommerce, Wix, BigCommerce.
2. Shopify Checkout Extensibility: Supports Shopify's Checkout Extensibility feature.
3. Cross-browser Compatibility: Works seamlessly across all major web browsers.
4. Ad Formats: Supports display ads, video ads, native ads, mobile ads, and social media ads.
5. Marketing Data Sources: Connects to various marketing data sources for comprehensive reporting.

AdRoll FAQ

What does AdRoll do?

AdRoll is a comprehensive digital advertising platform designed to help brands and agencies execute full-funnel ad campaigns across display, video, native, connected TV, social media, and email channels. Its core functionalities include retargeting website visitors, creating dynamic audience segments, and using AI to optimize ad performance and ROI. AdRoll is designed for marketers and businesses of all sizes looking to boost brand awareness, drive conversions, and streamline their advertising efforts.

How easy is it to set up AdRoll?

Setting up AdRoll is relatively straightforward and does not require extensive technical expertise. The platform offers an intuitive interface with visual workflows and prebuilt audience templates to simplify campaign creation. Most users can launch their first campaign within a few hours. AdRoll also provides comprehensive documentation and a dedicated support team to assist with any setup questions or challenges.

What makes AdRoll different from other similar tools?

AdRoll differentiates itself through its advanced AI and machine learning capabilities, which enable sophisticated retargeting, audience segmentation, and performance optimization. The platform also offers seamless integration with a wide range of ecommerce platforms, marketing tools, and over 500 ad exchanges, providing unparalleled reach and flexibility. Additionally, AdRoll's unified cross-channel attribution and reporting features give marketers a holistic view of their advertising performance.

Can AdRoll integrate with other tools and platforms?

Yes, AdRoll offers extensive integration capabilities. It natively integrates with popular ecommerce platforms like Shopify, Magento, and WooCommerce, as well as marketing tools such as Marketo, HubSpot, and Google Analytics. AdRoll also provides an open API, allowing businesses to build custom integrations with their existing tech stack. This flexibility ensures that AdRoll can seamlessly fit into most marketers' workflows.

_What are the pricing plans for AdRoll? Are there any hidden fees?

AdRoll offers two main pricing plans: a self-service option and a fully-managed service. The self-service plan operates on a pay-per-click model, where you only pay when someone clicks on your ad. There are no setup fees or long-term contracts. The fully-managed service provides dedicated account management and advanced features for a monthly fee. AdRoll does not charge any hidden fees, but certain premium features may incur additional costs.

Is there a free trial available, and what features are included?

AdRoll offers a 14-day free trial for its self-service plan. During the trial period, you have access to all the core features, including retargeting, audience segmentation, and cross-channel campaign management. You can launch campaigns and test the platform's capabilities without providing credit card information. This allows potential customers to experience the value of AdRoll firsthand before committing to a paid plan.

Does AdRoll offer customer support?

Yes, AdRoll provides customer support through multiple channels. All users have access to email support and an extensive knowledge base with how-to guides and troubleshooting tips. Paying customers can also reach out via live chat for more immediate assistance. AdRoll's fully-managed service includes dedicated account management and priority support. Support hours vary by region but generally cover standard business hours.

Who is AdRoll ideally suited for?

AdRoll is an excellent fit for ecommerce businesses, performance marketers, and agencies looking to streamline their digital advertising efforts and drive measurable results. The platform's advanced retargeting and audience segmentation features make it particularly valuable for businesses with a strong focus on customer acquisition and retention. AdRoll's scalability and cross-channel capabilities also make it well-suited for businesses of all sizes, from small startups to large enterprises.