Event Series: How to Drive GTM AI Strategy in 2025
Marketing Leaders
Sales Leaders
September 2, 2024
October 2, 2024

Discover the Power of Infobase: Your AI Data Repository

Having quick access to relevant information is essential for making informed decisions and executing effective go-to-market (GTM) strategies. That’s where Copy.ai’s Infobase comes in. Integrated seamlessly with Copy.ai’s Chat and workflow systems, Infobase acts as a powerful tool for organizing, recalling, and applying key data, ensuring your GTM efforts remain aligned and efficient. In this post, we’ll dive into how Infobase helps you centralize information, streamline content creation, and supercharge your GTM strategy with more context and precision.

What Makes Infobase So Helpful?

1. Building a Data Repository for Go-to-Market Success

Infobase is designed to be the central hub for all your go-to-market information. Whether it’s product specifications, competitor analysis, or market research, Infobase allows you to build a centralized data repository that stores everything your team needs to succeed.

With all relevant GTM data organized in one place, teams can easily access materials needed for decision-making and strategy development. This eliminates the inefficiencies of searching through scattered documents or relying on siloed information. When everything is stored in Infobase, GTM teams can respond faster to market changes and keep projects on track.

2. Adding Context to Prompts for Enhanced Content Creation

One of Infobase’s most valuable features is its ability to add context to AI-generated content. By pulling in relevant information from your data repository, Infobase allows you to enhance your prompts with additional details that improve the accuracy and relevance of AI outputs.

This means faster, more efficient content creation that aligns with your market-specific needs. With company-specific data—like value propositions or product descriptions—your team can ensure that the content generated is not only accurate but also consistent with your broader GTM messaging. The result is content that’s aligned with your strategy and quicker to produce.

3. Seamless Document Integration

Infobase simplifies the process of integrating key documents into your workflows. Whether it’s market research, product roadmaps, or competitor reports, you can load documents directly into Infobase and easily access them during content creation.

This ensures that the most up-to-date materials are always at your team’s fingertips. Instead of spending time gathering and organizing information, GTM teams can focus on leveraging that data to drive strategic outcomes. By keeping everything easily accessible and organized, Infobase boosts productivity across your team.

4. Efficient Organization with Hashtags

To make data retrieval even more efficient, Infobase uses hashtags for categorization. You can label documents and information with specific hashtags, allowing for quick and easy organization of your GTM resources.

For example, you could tag all product launch materials with the hashtag "#launch," or group market research documents under "#marketresearch." This simple, yet powerful feature helps teams quickly retrieve the specific data they need, whether it’s for a product update, campaign strategy, or customer insights.

5. Instant Document Recall Using Hashtags

Infobase doesn’t just store your data—it makes it instantly accessible through the use of hashtags. In the middle of writing a prompt within Chat, you can call up key documents and data by referencing a hashtag. For instance, by typing "#valueprop" in your prompt, Infobase will instantly pull in your company’s value proposition, ensuring that your messaging is always aligned with core business goals.

This feature accelerates the decision-making process by providing instant access to the most relevant data, allowing your team to generate AI-driven content or strategize based on reliable, up-to-date information.

6. Granular Control Through Tagging Specific Entries

In addition to document-level tagging, Infobase lets you tag specific data entries within documents. This allows for even greater control over how your GTM information is organized. If you have key statistics or important customer feedback in a document, you can tag those entries for easy recall later.

This level of granular control ensures that no critical insight gets lost. When you need to pull specific data for a report, content piece, or strategy session, Infobase makes it easy to locate exactly what you need without searching through entire documents.

7. Search Functionality for Tagged Documents

Infobase includes a powerful search feature that allows you to search across all tagged documents. This means that even with hundreds of documents stored, you can quickly locate the exact information you need to support your GTM efforts.

Rather than sifting through multiple files, you can simply search for specific tags or keywords, allowing for faster research and more thorough data gathering. Whether you're looking for detailed market insights or customer demographics, Infobase makes it easy to find the data that drives your strategy.

8. Comprehensive Search Across Multiple Tagged Documents

Infobase’s search functionality extends beyond individual documents, enabling you to search for relevant information across multiple tagged sources. This capability is invaluable when conducting market research or gathering data to inform your GTM strategy.

With Infobase, you can aggregate data from multiple tagged documents, ensuring a thorough analysis that supports data-driven decision-making. By pulling insights from various sources into one cohesive view, Infobase helps teams stay informed and make better strategic choices.

9. Integration with Chat and Workflow Systems

What truly sets Infobase apart is its seamless integration with Copy.ai’s Chat and workflow systems. This integration means that all the data stored in Infobase is not only accessible but can be instantly applied within your AI-powered workflows.

Whether you’re drafting a marketing campaign, refining a sales strategy, or developing content, Infobase ensures that your team has immediate access to the right information, leading to better alignment and faster execution. The ability to pull key insights into Chat during the content creation process streamlines collaboration and keeps everyone on the same page.

Final Thoughts

Infobase is an indispensable tool for go-to-market teams looking to enhance efficiency, consistency, and data-driven decision-making. Learn more about Infobase by visiting here.

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