March 20, 2024

4 Ways Social Media Managers Can Scale with Generative AI

Our goal at Copy.ai is to equip you with the knowledge you need to do more with less.

That’s why we’ve introduced Copy 101, a video series aimed at giving you step-by-step walkthroughs on all of the ways you can use generative AI to make your life easier—and spend less time on the mundane parts of your job.

Let’s dive into the 4 ways the Copy.ai team uses our own generative AI platform to accelerate our social media marketing processes!

Let’s walk through 4 ways you can use Gen AI for social media.

1. Write a TikTok video script with AI

When it comes to creating TikTok content for your business, it’s important that you start with a script. This forces you to think through important elements like:

  • Hook Within the First Few Seconds: TikTok videos have a short window to capture the viewer's interest quickly. Start your video with a strong hook within the first few seconds to immediately grab the audience's attention: a fascinating statement, a surprising visual, or a captivating action.
  • Clear and Concise Message: Keep your message clear, concise, and focused. TikTok videos are limited in duration, so it's crucial to deliver your main point effectively. Avoid unnecessary tangents or excessive details. 
  • Emotional Connection: Emotions play a significant role in driving engagement. Whether it's humor, inspiration, empathy, or surprise, eliciting emotions will make your video memorable and encourage viewers to share or comment.
  • Call-to-Action (CTA): Encourage viewers to engage with your content by asking them to like, comment, share, follow your account, or participate in a challenge.

First, Why is creating TikTok scripts even necessary? 

The world loves consuming video content, and for us, it's essential to understand what we are trying to convey to our audience. It’s even better when you write multiple scripts in one sitting to plan your content angles and hot takes in advance with Copy.ai.

Let's have a look:

A step-by-step process for generating TikTok scripts with AI

Step 1: Include all of the relevant information in your prompt about your script

Treat AI like you would a freelance designer or writer: give them enough context to be successful. When you’re more descriptive when crafting your prompts, the AI will have a better understanding of your expectations and context to generate more relevant content.

Here are some key points I like to think about before crafting a perfect prompt: 

  • What audience are we targeting? 
  • How long will this video be? 
  • What is the goal of the video? 

Step 2: Tell Chat which topic you want to write a TikTok script about

Go into Copy.ai and find the text box at the bottom of the screen. Start typing what exactly you want to write about. 

Pro tip: If you’re planning on using a prompt more than once, you can easily save it within Copy.ai. To access it again in the future, visit the Prompt Library located in the Chat bar and select “Saved Prompts.”

Step 3: Write a script with your brand voice and/or use key documents with Infobase.

If you are like us and find that writing with AI often generates derivative results, then use Brand Voice to customize the tone and voice of your writing. You can do this by clicking “Brand Voice” in chat and simply adding your own custom brand voice in the chat bar!

The other feature that will help you customize your AI results is Infobase. This feature will scan your documents, enabling you to generate astonishing AI output by leveraging the knowledge contained within those documents. To do this you can add your own document by clicking “Infobase,” and uploading your file. To recall that specific document, use # when in chat and you will be able to see which. Have more questions?

reference infobase when using Chat

Looking for Inspirational prompts to get your creative TikTok juices flowing? We got you covered

4 Prompt examples you can use in Chat to generate TikTok scripts

  • “I want to create a viral TikTok video that uses humor to promote [brand/product/service]. Can you help me write a script that is funny and relatable?”
  • “I am trying to promote my [product/service] on TikTok. Can you help me write a script for a creative and catchy video that will show off its features and benefits?”
  • “I want to create a TikTok video that teaches my audience something new about [topic]. Can you help me write a script that will be informative and entertaining?”
  • “Write me five engaging 300-word TikTok scripts on the topic of [topic] varying in different fun angles.”

💡 Pro tip: asking for multiple options in your prompt will give you more to pick from when scanning through the generated content. It might even help spark new writing ideas!

2. Generate YouTube video descriptions with AI

With Copy.ai, we can create captivating YouTube video descriptions that will attract viewers and boost engagement. And, now we can do it in a matter of minutes. Here's how:

Before we learn how to generate our own, we need to know what makes the perfect YouTube video description. Here are some important things you should include:

  • Provide a clear and Informative Summary: Clearly summarize your video in the description. Give viewers a brief overview of the key points or topics you'll cover in the video.
  • Include Relevant Keywords: Incorporate relevant keywords in your video description to improve discoverability. This helps search engines and YouTube's algorithm understand what your video is about, increasing the chances of reaching a wider audience.
  • Include Links to Relevant Resources: If you reference external sources, products, or additional content in your video, provide links to them in the description. This helps viewers find more information and can improve your credibility.

A step-by-step process for generating YouTube video descriptions with AI

Before we start generating YouTube descriptions, we need to know what great looks like. Here are some important things you should include:

  • Provide a clear and informative summary: Clearly summarize your video in the description. Give viewers a brief overview of the key points or topics you'll cover in the video.
  • Include relevant keywords: Incorporate relevant keywords in your video description to improve discoverability. This helps search engines and YouTube's algorithm understand what your video is about, increasing the chances of reaching a wider audience.
  • Include links to relevant resources: If you reference external sources, products, or additional content in your video, provide links to them in the description. This helps viewers find more information and can improve your credibility.

A step-by-step process for generating YouTube Video Descriptions with AI

Step 1: Include all of the relevant information in your prompt about your script

The AI interprets commands literally, so being specific helps in generating more accurate content. Crafting a perfect prompt involves considering key factors, such as identifying your target audience, determining the desired length of the video, and clearly defining its goal. Tailoring the language to suit the audience, specifying the video's duration, and communicating the purpose ensure the AI generates content that aligns with your intentions. 

Step 2: Tell Chat which topics you want to write a video description on

prompt for generating youtube video descriptions

Pro tip: If you’re planning on using a prompt more than once, you can easily save it within Copy.ai. To access it again in the future, visit the Prompt Library located in the Chat bar and select “Saved Prompts.”

Step 3: Enhance your prompt with Copy.ai’s robust features

Write your video descriptions with your brand voice or using key documents with Infobase. Uploading key information to Infobase will allow you to get custom AI output around that specific knowledge! 

create an Infobase entry

Now that you have learned how Copy.ai works, give these more advanced prompts a try for creating the perfect YouTube video description.

  • “Write a video description for a video that is about [specific industry] that includes phrases to increase engagement and views.”
  • “Write a video description for a [specific type of video] that includes [key elements/stands out/encourages] viewers to watch the video.”
  • “Generate three variants of YouTube video descriptions describing [topic] in #Mybrandvoice.”

💡 Pro tip: to get the most out of Copy.ai use Brand Voice to customize the outputs from Copy.ai. Also, notice we said “three variants.” Whenever you ask the AI to give you a few options, specificity can help you find what you are looking for faster!

3. Generate Instagram captions

With Copy.ai, I find it effortless to craft captivating, attention-grabbing captions. The magic of prompt engineering makes the process even more exciting! 🪄

Let's dive right in and explore how we can generate Instagram captions with AI.

Before we dive into how we generate engaging captions with AI, let's examine what is important when creating the perfect Instagram caption:

  • Embrace Brand Voice: Stay true to your brand's personality and tone in your captions. Consistency helps strengthen your brand identity and builds a connection with your followers.
  • Utilize Relevant Hashtags: Including relevant and popular hashtags can increase the discoverability of your posts. Research and use hashtags that are related to your content to reach a wider audience.
  • Add a Call-to-Action (CTA): Encourage your followers to engage with your post by incorporating a clear call-to-action. Whether it's asking them to like, comment, share, or visit a link, a CTA can boost interaction and drive desired actions from your audience.

A step-by-step process for generating Instagram captions with AI

Step 1: Include all of the relevant information in your prompt about your script 

Often when being more descriptive it tends to give you better results. Remember, the AI receives your commands in a literal manner.

Step 2: Tell the AI which topics you want to write a script over

Go into Copy.ai and find the text box at the bottom of the screen. Start typing exactly what you want to write about. 

Pro tip: you can save your prompts and browse the Prompt Library here in the Chat bar.

Step 3: Add the magic tough with Brand Voice and Infobase

If you have specific brand guidelines, or even personas documented in Infobase, you'll be able to easily reference these snippets over and over again as you need them for each prompt. For Brand Voice, you can access this feature easily from the Chat bar to customize generations to your voice. 

Now that you have learned how Copy.ai works, give these more advanced prompts a try for creating the perfect Instagram captions!

  • “Create a caption for my latest Instagram post about [product/service] that will entice users to check it out and consider making a purchase.”
  • “Generate a list of hashtags I can use for my Instagram post about [topic] [product/service] in a compelling way.”
  • "Write five Instagram captions that vary in approach describing our recent product launch. Write in a casual tone. Optimize for scannability with bullet points when necessary."

Need some help getting started? Try our AI Caption Generator tool completely free! 

4. Generate Twitter threads fast

With the assistance of Copy.ai, we can effortlessly craft captivating Twitter threads. Let's explore the techniques together to achieve professional and compelling threads.

Before delving into generating engaging Twitter threads with AI, let's explore the essential elements when crafting the perfect thread:

  • Embrace consistent brand voice: Maintain your brand's personality and tone throughout the thread. Consistency establishes a stronger brand identity and fosters a deeper connection with your followers.
  • Utilize relevant hashtags: Integrating relevant and trending hashtags can enhance the visibility of your Twitter threads. Conduct research to identify hashtags related to your content, helping you reach a broader audience.
  • Incorporate a strong call-to-action (CTA): Encourage your followers to engage with your thread by including a clear and compelling call-to-action. Whether you want them to like, retweet, comment, or follow, a well-placed CTA boosts interaction and drives desired actions from your audience.

A step-by-step process for generating Twitter threads with AI

Sometimes one tweet just isn't enough. We need more characters. And that's where Twitter threads shine. But you also want to make sure you're not writing an entire novel and that you're striking the right balance.

Step 1: Include all of the relevant information in your prompt about your script.

Step 2: Tell chat [in the text box] which topics you want to cover and include specific commands like “incorporate relevant hashtags.” Here's a prompt I like to use:

Step 3: Write your video descriptions with your Brand Voice or using key documents with Infobase. In the picture above you can see “relaxed and witty” has been the set Brand Voice we've selected.

Having gained familiarity with Copy.ai's functionality, let’s put these more advanced prompts to the test in crafting the ideal Twitter threads!

  • How can [audience] use [tool/technology] to [achieve specific goal/task]?
  • Write me five tweets on #document that appeal to [audience].

Pro tip: Get more options when you ask for more, and use Infobase within one prompt allows you to recall a document you have uploaded into Infobase.

Now, it’s your turn!

From coming up with new ideas across a wide range of social media channels, to repurposing existing content, there's a lot of ways you can leverage AI to help you scale faster with social media. And while AI can't (and shouldn't) replace your human touch, it can act as a great brainstorming partner to get you out of any creative rut. Try Copy.ai for your next social media campaign!

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