At the heart of our AI platform, we're constantly striving to push the boundaries of artificial intelligence to help businesses deliver more than they could ever imagine. Our central belief revolves around enabling organizations to conquer their execution hurdles, rather than just throwing more and more tools at the problem (which never really works… does it?)
But, as we’re seeing more brands dive into Gen AI technology, we’re also seeing an uptick in generic content that feels like it was generated by a computer.
That's why we're thrilled to announce our most recent addition to Copy.ai: Brand Voice.
Brand Voice is a feature where you can inject your brand's distinctive tone, style, and more to make sure the content you generate always aligns with your brand.
Envision Brand Voice like an in-house content marketer who’s completely in tune with your unique voice, including:
That’s just scratching the surface!
Let’s walk through a quick step-by-step process for how you can get started with Brand Voice. If you don’t already have one, create your free Copy.ai account.
Once you select Brand Voice from the left hand navigation, you’ll be prompted to paste in some content examples. Aim to pick copy that most accurately represents the brand voice you want. If you want your brand voice to consist of a more casual and laid back tone, use examples that showcase that. Or if you want to be spicy and bold, add examples that match that instead.
Some places you can source content to input into Brand Voice include:
We generally advise that you try to input at least 300 words to give Copy.ai enough content to analyze and build a more accurate representation of your brand’s voice!
Once you've inputted your content, simply hit “Analyze Brand Voice”. If you’re happy with the results, you can save them. But, if you think it needs some more fine tuning, you can:
Here are a couple analysis examples from Brand Voice based on characters you may know and love. For each, I input about 5-10 quotes.
Pro tip: If you have multiple ICPs (ideal customer profiles) and need to change your tone slightly for each, you can build separate brand voices for each of those audiences. For example, you could have a Brand Voice built for your enterprise audience and another for your SMB audience.
Use Chat as you normally would, except now, you’ll be able to select the brand voice you want our AI to use when generating content for you!
Let’s see those two Brand Voices again and how they’d describe our new Brand Voice feature to you:
Custom inputs for specialized brand outcomes: Your company's data will be the source for all content generation, ensuring that all output is consistent with your established brand guidelines. This empowers your brand to create engaging—and most importantly consistent—content for a wide range of use cases, including:
You don’t need to constantly provide the same context or instructions in your prompts over, and over, and over again. Simply input your brand information into the Brand Voice feature. Then, just reference that specific Brand Voice generating content on our platform.
With our SOC 2 Type II certification, you can be rest assured that Copy.ai provides a safe space for confidential brand information. We understand that there’s a lot of company-specific information that you don’t want to share publicly.
That's why Brand Voice acts like an internal knowledge base for all things brand-centric. This allows you to move away from generic content creation and retain your brand's unique integrity throughout your communications—all while keeping your proprietary brand elements secure!