Ali Luke

Ali Luke is a freelance writer, covering digital marketing, online business, and AI, and is the author of Publishing E-Books for Dummies in Wiley's iconic book series. She runs a blog at www.aliventures.com for new-intermediate creative and freelance writers.

Articles by

Ali Luke

Browse all articles

Using AI for Lead Segmentation: Best Practices + Concrete Tips

Curious about how to use AI for lead segmentation? Read this to get the tools, tips, and tricks you need to reduce GTM Bloat and reach velocity!

Ali Luke

May 8, 2024

7 minute read

Sales Data Analysis 101: What It Is & How to Do It

Wondering how to run sales data analysis to keep everything organized? Check out this introductory post on AI and sales data.

Ali Luke

May 1, 2024

6 minute read

Sales Rep Productivity: What It Is & How to Improve It

Looking for ways to boost sales rep productivity? Learn how AI can improve performance, coaching, and sales velocity today!

Ali Luke

Apr 23, 2024

6 minute read

Cost per Lead (CPL): What It Is & How to Lower It

Struggling with your cost per lead (CPL)? Read this to learn the causes of high CPL and how to lower your team's costs today!

Ali Luke

Apr 23, 2024

7 minute read

Sales KPIs: Top 16 Metrics You Need to Track

Learn why B2B companies are turning to AI to track and analyze their sales KPIs for growth like they've experienced before.

Ali Luke

Apr 17, 2024

6 minute read

Revenue Optimization in an AI-Driven World

Are you struggling with revenue optimization in an AI-driven world? Learn how to leverage AI to spend less and generate more.

Ali Luke

Apr 15, 2024

7 minute read

Customer Acquisition Trends in 2024 and Beyond

What are the biggest customer acquisition trends in 2024? Read this to learn how to stay ahead of your competition.

Ali Luke

Apr 9, 2024

Customer Retention Strategies in a Post-AI World (2024)

Learn about the most modern customer retention strategies available to you in an AI-driven world.

Ali Luke

Apr 8, 2024

7 minute read

CaC vs LTV: The Difference (& Why It Matters)

Curious about the difference between customer acquisdition costs and lifetime value (CaC vs LTV)? Then you need to read this.

Ali Luke

Apr 5, 2024

8 minute read

Customer Acquisition Mistakes to Avoid (2024)

Learn the most common customer acquisition mistakes to avoid in 2024 by leveraging the power of artificial intelligence (AI).

Ali Luke

7 minute read

Sales and Marketing Alignment: Yup, It's Finally Possible (2024)

Looking for more sales and marketing alignment across your team? Check out this post to see how you can get these departments working together.

Ali Luke

Mar 27, 2024

7 minute read

Growth Hacking in 2024: The Ultimate Guide to Data-Driven Growth

Need a bit of help growth hacking your startup's way to success? Read this for all the tips, tools, and strategies you need in an AI-powered world.

Ali Luke

Apr 1, 2024

7 minute read

Generative AI for Sales: Tips, Tools, & Where to Start

Lean how your team can leverage generative AI for sales. Discover 17 expert suggestions that you can start using today.

Ali Luke

Feb 27, 2024

8 minute read

How to Write Personalized Follow Up Sales Emails (+ Templates)

Want to learn how to write follow-up sales emails (with templates)? Check out this in-depth guide for everything you need!

Ali Luke

Feb 19, 2024

7 minute read