Improve Your Marketing with a Go-to-Market AI Strategy

Unlock the power of AI across your entire marketing ecosystem

As planning season for 2025 gets underway, it's important that you are ready as a Marketing Leader. Rather than sitting on the sidelines, you play a unique role in implementing GTM AI strategy across your organization. In this episode, CMO of Copy.ai, Kyle Coleman, and their Head of Content Strategy, Nathan Thompson, walk you through how to keep your marketing efforts Future Proofed.

High-level Takeaways

1. Unify Your Approach

A go-to-market AI strategy connects people, processes, and technology across your marketing engine, leveraging AI in a systematic way for maximum impact.

2. Close the Insight-Execution Gap

Implement AI to gather insights faster and execute on them almost immediately, dramatically improving your marketing efficiency and effectiveness.

3. Lead Cross-Functional Innovation

Position your marketing team as the driving force behind AI adoption, influencing product, sales, customer success, and more.

Notable Quotes

• "A go-to-market AI strategy connects all the dots between people, process and technology across your go-to-market engine and correctly infuses AI across the various processes and people so that you're leveraging AI in a connected systematic way."
• "The goal of implementing a go-to-market AI strategy is hopefully you can close the gap between insights and execution."
• "Marketing can and should be a leadership position inside of your company. The top line messaging that you have, the positioning that you create, the voice in the market, that should set the tone for everything else that your go-to-market team does."

Don't let your marketing fall behind in a world now powered by AI. Embrace a comprehensive go-to-market AI strategy to supercharge your content creation, ABM efforts, campaign management, and cross-functional collaboration. Start your journey towards AI-powered marketing excellence now.