🎉 Big News...
Fullcast Acquires Copy.ai
Fullcast + Copy.ai unites the precision of RevOps with the creativity of generative AI, giving teams one connected platform to plan smarter, execute faster, and grow together.
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Copy.ai Joins Fullcast: The Future of GTM Execution is Here.
Fullcast has acquired Copy.ai to create the first end-to-end AI-native RevOps platform uniting planning, execution, and intelligence.
This partnership closes the long-standing gap between GTM strategy and day-to-day execution. Fullcast’s strength in RevOps automation now pairs with Copy.ai’s generative workflow engine, giving teams a single system to plan smarter, automate faster, and execute in perfect alignment.
Here’s what this means for go-to-market teams:
- AI-powered Execution at Scale: Copy.ai’s agentic workflows transform static plans into living, automated processes, prospecting, content creation, deal coaching, and more, so GTM teams can move faster and with greater precision.
- Unified Platform, Connnected Data: Together, Fullcast and Copy.ai eliminate GTM bloat by unifying planning, content, and execution in one governed platform. No more siloed tools or broken handoffs between marketing, sales, and RevOps.
- Consistent, On-Brand Content: Copy.ai’s Infobase and Brand Voice modules ensure every customer touchpoint reflects your company’s tone, data, and messaging—so AI outputs stay accurate, compliant, and aligned with your GTM plan.
- Smarter Systems That Learn: The integration creates a continuous feedback loop between planning, automation, and performance. Every GTM cycle gets more intelligent, driving predictable growth and team-wide alignment.
This gives teams single command center for smarter GTM execution, where planning, creativity, and automation finally work in flow.
What This Means for You
1. One Platform, End-to-End
Fullcast + Copy.ai brings your entire GTM motion, from planning to execution to compensation, into one connected system.
Strategy, data, and content now flow together, giving teams complete visibility and alignment across every stage of revenue generation.
2. Smarter Workflows, Faster Execution
Agentic AI handles prospecting, content creation, deal coaching, and reporting. instantly adapting to your GTM strategy.
The result is faster speed to market, more productive teams, and less time lost to repetitive manual work.
3. Consistency Without Complexity
With Infobase and Brand Voice built into the system, your GTM messaging, assets, and communications stay unified across sales and marketing.
Plus, our strict governance rules ensure quality and consistency at scale without slowing execution.
4. A Revenue Engine That Learns
By connecting RevOps automation with AI execution, Fullcast + Copy.ai creates a continuous feedback loop between planning and performance.
Insights from execution feed directly into forecasting and strategy, driving more predictable growth with every iteration. That means higher efficiency with fewer headaches or your team.
Frequently asked questions
What exactly is changing with this acquisition?
Fullcast is adding Copy.ai’s generative AI execution layer to its RevOps platform, creating the first end-to-end, AI-native system that connects planning, forecasting, execution, and compensation.
Together, they close the loop between GTM strategy and execution, giving teams one connected platform to plan, automate, and operate at scale.
What does “Plan-to-Pay” mean in practice?
It’s the complete GTM lifecycle in one system:
Plan territories, quotas, and segments → Execute campaigns, prospecting, content, and deal workflows → Pay and forecast performance with full visibility.
Every process, data point, and policy lives in a single flow—no manual handoffs or disconnected tools.
Why is this different from adding another AI copilot?
It’s not another copilot. It’s an integrated execution layer.
Copy.ai’s agentic AI workflows are embedded into Fullcast’s RevOps foundation, so automation follows your GTM logic, governance, and data, not ad-hoc prompts.
This means faster execution, stronger compliance, and consistent, on-brand output across every team.
When will customers feel the impact?
Capabilities will roll out in phases beginning this quarter. Your CSM or AE will notify you as new features become available and aligned with your configuration.
Customers can also request early access to specific AI workflows under Fullcast Propel (powered by Copy.ai).
Why did Fullcast acquire Copy.ai?
Fullcast acquired Copy.ai to eliminate the gap between GTM planning and execution. By combining RevOps automation with generative AI, the new platform allows marketing, sales, and RevOps teams to connect strategy, data, and storytelling in one place. This means your team can drive faster, smarter, and more predictable growth.