How Banzai’s VP of Marketing 10x’s herself with AI
“I didn't even know AI workflows were something that I was lacking until someone said, “Did you know you could do all of this with Copy.ai?”
Scaling an end-to-end content program as a team of one
Running an entire marketing function at a publicly-traded company is no easy feat—but doing it as a team of one while scaling a full content program, too? Well, that elevates you to “marketing superhero” status. And Ashley Levesque, VP of Marketing at Banzai, knows a little something about that.
She’s spent the last three years growing Banzai’s brand through corporate marketing, and more recently, has become a team of one. When Banzai acquired Demio in 2021, Ashley was promoted to Vice President of Marketing to consistently grow the value of Banzai for its customers—a large focus of which was an end-to-end content program.
We straight up would not have a content or SEO program at all, if not for Copy.ai. I just wouldn't be able to do it.
Problem
For Banzai, that content and SEO program was a significant growth lever for the brand—not to mention a non-negotiable for Ashley, who already knew the value of content marketing and the risks to the business if they couldn’t execute on it.
And yet, as a team of one, Ashley had to find a solution that could help automate the repetitive tasks of content marketing so she could focus on the strategic side of Banzai’s marketing department.
On any given day, Ashley could easily find herself spending 5+ hours on repetitive or redundant content tasks. In some cases, this could add days to her timelines.
How she became the hero
That’s when Ashley turned to Copy.ai.
I was spending hours just trying to get a campaign out the door—but to be spending so much time on tasks that weren’t immediately going to bring me revenue made me feel crazy, especially as a VP. I know I'm a small team, but I can be used in better ways than this. So, very quickly, I turned to AI to help me with my bandwidth problems.
Running a content program is one of the projects that takes the most amount of time. I found myself with a litany of tasks (like creating blog posts that needed to go onto the website). And I didn't have the time to sit down and do these tasks front to back—like, create internal messaging, create the actual content, create copy for the distribution of content, etc.
[Before Copy.ai] I could easily spend at least half of a day on a campaign, between five and six hours. Other days, repetitive tasks could take a full day of work.
Before Copy.ai
After Copy.ai
The Achievement
Like most marketing leaders, speed to market was also top of mind for Ashley, even with limited resources—and leveraging Copy.ai to solve bandwidth challenges just made sense.
Before Copy.ai I could easily spend at least half of a day on a campaign, between five and six hours. Other days, repetitive tasks could take a full day of work. [Meanwhile], I could have run a whole campaign within those five hours! But I would never do the work in one sitting because it's such an energy suck—I couldn't just sit down and do it because it was so tedious. But now, with Copy.ai, I can get my work done a lot faster because it's saving me a lot of time.
But the real differentiator for Ashley in choosing Copy.ai? Workflows—our AI-powered platform that lets marketers like Ashley automate and scale repetitive work.
It was Workflows—100% Workflows. Automating my workflows was a problem I didn't know I had because I didn't know that AI could do what Copy.ai Workflows do for me. And as soon as people started talking about Copy.ai, I didn't even need to look at any other tools.
5+ hours
The time Ashley saves each day on content tasks using Copy.ai.
What Ashley loves most about Copy.ai
Workflows templates
“The Workflows templates are a game changer for tasks you didn’t know you could automate. The library helps guide us, and it’s so helpful in understanding how my processes look, how my workflows look, or how my team works together. It's really helpful in considering efficiency opportunities and optimizations just by looking at a library of templates and thinking, “Oh, we could automate this! Why don't we try this?” It's so helpful.”
Using Chat for content creation
“I can drop my content briefs directly into Copy.ai and it creates amazing content for me. I can also use Chat to generate a blog post for me in immediate time.”
Keeping a human in the loop
“With Copy.ai, I can create content that still allows me to take a human pass at it, but brings me so much further in the process than if I even had the time to create it myself.”
See the Copy.ai platform in action
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