Defendify scales content creation 33x with AI-powered workflows
“You have to figure out how do you scale things. AI helped turn a couple hands into seemingly 10–15.”
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The Challenge for Defendify
Limited marketing resources threatened to constrain growth in a volume-driven market.
As an early-stage cybersecurity company targeting businesses without dedicated security teams, Defendify operates in a high-volume market that demands consistent content and frequent touchpoints. With just two full-time marketing staff — CMO Jim Holben and a community manager — plus a handful of contractors, the team had aspirations to produce more high value content to maintain market presence.
"At Defendify, we can't rely on signing five customers a year," explains Jim Holben, who joined as CMO after successfully leading marketing at Code DX (acquired by Synopsys in 2021). "It's a volume play."
This challenge intensified as the industry shifted from "growth at all costs" to "growth at the right cost." Defendify needed a solution that could dramatically scale content production while maintaining quality and technical accuracy."
We are out of that growth at all costs era," Jim notes. "We're in the growth at the right cost era." This new reality required innovative approaches to maximize marketing efficiency without simply adding more people.
It’s not just the AI platform — it’s how you structure the team to think AI-first, still with human creativity and oversight.
How Defendify Uses Copy.ai
AI-powered workflows transform content briefs into multi-channel assets while preserving technical accuracy.
Rather than viewing AI as a replacement for human creativity, Defendify integrated it strategically into their content creation process. "AI is not the Ozempic for content," Jim emphasizes. "You still have to go to the gym. You still have to put in the work, build those muscles."
The team developed sophisticated workflows that begin with expert-created content briefs from their technical writer. These briefs are transformed through Copy.ai into various formats across multiple channels, with human oversight at critical points to ensure technical accuracy and brand consistency.
"It used to be a flex to say, 'Oh, I have X number of headcount,'" Jim observes. "That mentality is shifting to looking at the holistic metrics, especially when you have to report to a board."
Content Creation Workflow Delivers 33x Output
One workflow produces 4 blog posts and 66 social posts monthly with built-in quality controls.
Defendify's content creation process starts with expert-developed briefs that feed into their AI workflow. Each brief generates both long-form blog posts (optimized for SEO) and shorter 500-700 word articles. From each blog post, the team creates five LinkedIn posts: one promoting the blog itself and four standalone posts that extend the content's reach.
In November alone, this workflow produced four blog posts and 66 LinkedIn posts. The system includes multiple quality checkpoints, as Jim insists that no AI-generated content is ever published without human review and editing.
This approach allows Defendify to create technically sound content that maintains their authentic voice while leveraging AI to scale production far beyond what their team size would typically allow.
Before Copy.ai
After Copy.ai
The Achievement
Measurable Results
AI workflows deliver $200,000+ in cost savings while maintaining content quality.
As an early-stage cybersecurity company targeting businesses without dedicated security teams, Defendify operates in a high-volume market that demands consistent content and frequent touchpoints. With just two full-time marketing staff — CMO Jim Holben and a community manager — plus a handful of contractors, the team had aspirations to produce more high value content to maintain market presence.
These results demonstrate how AI can transform marketing efficiency when implemented strategically. Rather than replacing human creativity, Defendify's approach augments their team's capabilities, allowing two people to produce content at a scale that would typically require a much larger team.
"From each blog post, we create five social posts: one promoting the blog, four standalone posts," Jim explains. This approach ensures consistent messaging across channels while maximizing the value of their content creation efforts.
Blog posts
produced monthly
LinkedIn posts
generated from those blogs
in estimated cost savings
Consistent founder-voice content
without executive writing time
Monthly newsletter and email workflows
that repurpose blog content
Measurable Results
AI workflows deliver $200,000+ in cost savings while maintaining content quality.
As an early-stage cybersecurity company targeting businesses without dedicated security teams, Defendify operates in a high-volume market that demands consistent content and frequent touchpoints. With just two full-time marketing staff — CMO Jim Holben and a community manager — plus a handful of contractors, the team had aspirations to produce more high value content to maintain market presence.
These results demonstrate how AI can transform marketing efficiency when implemented strategically. Rather than replacing human creativity, Defendify's approach augments their team's capabilities, allowing two people to produce content at a scale that would typically require a much larger team.
"From each blog post, we create five social posts: one promoting the blog, four standalone posts," Jim explains. This approach ensures consistent messaging across channels while maximizing the value of their content creation efforts.
4
Blog posts
produced monthly
66
LinkedIn posts
generated from those blogs
$200,000
in estimated cost savings
See the Copy.ai platform in action
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