May 31, 2024

The Ultimate Guide to Sales Technology in 2024

Are you overwhelmed by the array of sales technology tools available in the market? 

Maybe you find it challenging to navigate such tools as they keep evolving. Especially now more than ever since AI (artificial intelligence) is changing the sales tech landscape.  

Look no further! We’ve got you covered with our ultimate guide to sales tech in 2024.

We’ll simplify sales tools and what they can do for you. Keep reading to learn everything you need to choose the right tools, make informed decisions, and maximize your sales potential.

What is Sales Technology?

Sales technology includes the tools, software, and platforms designed to streamline and enhance sales workflows. It encompasses a wide range of technologies to boost sales success - here are some you should know about:

  • Customer Relationship Management CRM tools: This is a centralized system for managing customer information, tracking interactions, and automating sales workflows.
  • Sales enablement: These are tools that empower sales reps with resources to engage prospects and close deals more effectively.
  • Analytics: Use sales analytics platforms to extract insights from data to support informed decision-making. 
  • Sales performance management: Get data about individual sales reps and teams via scorecards to help them get better sales out comes and achieve business objectives.
  • Sales engagement: These tools combine multiple sales tools and communication channels into a unified platform. The goal is to help salespeople guide customers through the sales pipeline while scaling their outreach. 
  • Sales forecasting: As the name implies, these tools forecast future sales performance using historical data and current trends. 
  • Proposal and quoting: Software that creates and manages sales proposals and contracts. These tools enable documentation, easy payments, and compliance with the law. 
  • Sales automation: These tools automate repetitive tasks like adding data, call notes, and profile enrichment to increase productivity.
  • Social selling: Here, tools integrate social media into sales systems for effective prospecting and lead generation.

With the helps of these tools, you can leveraging sales technology and optimize all your activities. You'll see better customer relationships and drive revenue growth faster than before.

The Benefits of Sales Technology

Using the right sales tech can transform your sales efforts and make them more impactful. Imagine your sales team winning over more clients with personalized content - only you can do it at scale. Similarly, you'll boost outcomes like deals closed, leads generated, and more.

Let's explore what sales tech tools can to do for you:

  • Improve productivity and efficiency: Sales and marketing technology will automate mundane tasks so your sales reps can focus on creating strategies and nurturing relationships. Leveraged correctly, it can eliminate manual data entry, save time finding materials, and more so your team can become more productive
  • Provide valuable data and insights: You can only improve your sales outcomes when you have actionable insights. Sales tech can provide data to fine-tune your sales strategies and enhance decision-making.
  • Customized training and coaching: Sales leaders can help reps with meeting sales targets better with customized training and coaching. Best of all - this is automatic with the right sales and AI platforms.
  • Enhance collaboration: Are your teams spread across different regions or around the globe? You can facilitate better communication and collaboration within teams anywhere digital tools. You can create streamlined processes and improve overall performance.
  • Optimize the sales process: Sales tech, especially when powered by AI will streamline workflows and achieve sales goals. Your processes become more efficient and boost higher conversion rates and customer satisfaction.

Hopefully, you can see how powerful sales technology can be for your business. You’ll empower your teams to reduce tedious and repetitive activities while they focus on creative and strategic tasks that need more time. 

Must-Have Tools for Your Sales Stack

So, what tools do you need in your tech stack to drive sales growth? Here are the top platforms and their key functionalities that will give you an edge over your competition: 

1. AI Sales OS 

What if one tool can do it all? It's possible today with AIenhanced sales operating systems (OS). You can streamline and optimize your entire sales process through a single platform. 

AI Sales OS includes lead management, automated workflows, personalized messaging, analytics, sales enablement materials creation, and more.

And the best AI sales OS is to help improve virtually all aspects of your sales operations.

Here’s what it can do:

  •'s AI Sales OS provides automated meeting summaries and insights. You never have to take them down manually, especially with's new recorder bot. This automatically joins meetings for you and sends the transcripts where you need them.
  • Use its awesome workflows to automate lead follow-ups, email sequences, data entry, and reporting in CRM platforms. It can auto-populate different platforms and enrich your leads with the right information.   
  • It can analyze transcripts to generate actionable takeaways and find sales opportunities. This means identifying leads with real intent to buy and being able to focus attention on them.
  • It assists with lead prioritization and management by evaluating and scoring leads based on customer interactions. 
  •’s AI Sales OS enables personalized messaging, tailoring outreach materials to match the needs of each customer. And it does this at scale. Simply use workflows to add hundreds and thousands of data points and generate tailored messages for each prospect and lead.
  • Create sales enablement materials such as product sheets and presentation decks automatically. 
  • Support revenue operations with's rev ops solutions. Its workflows can bridge the gap between customer success, marketing, and sales to drive revenue through their combined efforts. 

Uncover more ways AI Sales OS accelerates sales velocity with AI.

2. Customer Relationship Management Tools

CRM systems are pivotal in a company's sales tech stack. Some of the most popular tools are Salesforce and Hubspot. And now you can add automation and AI capabilities by integrating them with

CRM tools are the foundational for managing customer relationships and interactions.They help you stay connected to customers, streamline processes, and improve profitability. 

A CRM organizes customer and prospect information but it relies heavily on tedious tasks like logging calls, emails, notes, to get the best out of them.

The good news is that your sales agents can reclaim their time by harnessing AI and CRM tools together. Your sales reps can focus on revenue generating activities by referring to the CRM for relevant data but also automate entering data with

They can effectively manage their pipelines, monitor interactions through various channels, and build stronger, more personal relationships. These capabilities are essential for not only driving sales but also for ensuring customer satisfaction and loyalty. So, make sure you work with a CRM to have a competitive advantage.

3. Outbound Email Automation 

Email marketing and email automation are crucial component of sales technology. They streamline and scale the process of reaching out to prospects and customers with minimal manual effort. 

And they enable personalization too. This means you can address thousands of potential customers by name or send email copy that rersonates with them - and you can do it one go.

Platforms like Outreach and Mailchimp help with sending targeted, personalized emails based on specific triggers or actions taken by your recipient. 

With these tools, you can nurture leads effectively, maintain engagement with minimal effort, and move prospects through the sales funnel more efficiently.

You can integrate's Workflows and Sales OS with email automation.

Your sales and marketing teams can focus developing a sales strategy and driving higher-value interactions. In this way, email automation is one of the most important sales prospecting tools you must work with.

4. Sales engagement tools

Sales engagement platforms like Outreach and SalesLoft are essential tools for sales organizations that want to revolutionize how they interact with their prospects and customers.

These tools automate and optimize the communication process, enabling sales managers and agents to deliver personalized, timely messages across various channels such as email, social media, and phone calls. 

What makes sales engagement platforms different is their analytics focuses narrowly on engagement metrics. You get valuable insights on call conversion rates, pipeline velocity, document opens and other KPIs that will boost responses from prospects and existing customers. 

By streamlining the outreach process and improving the quality of interactions, sales engagement tools play a critical role in increasing efficiency and driving higher conversion rates.

5. Analytics and reporting 

The saying 'You can't improve what you can't measure' is no cliché in the sales industry.

You need analytics and sales reporting software as part of your sales technology stack. And some of the top platforms to use are, Tableau, and Looker.

You can link with your current sales analytics tools to create any sales report needed. Likewise, Tableau and Looker help you leverage customer data by turning it into charts and other data visualizations.

With accurate data, you'll empower sales teams to use performance metrics, sales trends, and customer behaviors to improve your efforts. Make informed decisions and forecast sales with greater accuracy. You'll ensure future success by meeting market demands and adjusting for periods of low sales and revenue.

Analytics and reporting tools are critical to drive revenue growth. Make sure you leverage them to help any sales rep or team get useful information to boost their performance.

6. Sales acceleration 

Closing a deal and moving customers through the sales pipeline often takes months especially in the B2B space.

A sales accelerator platform helps shorten this time frame and speed up the process.

There are many sales tools available such as Seismic,, and Highspot to speed up different activities qualifying leads, generate buyer profiles, and find bottlenecks slowing down the sales process. They can also find opportunities for cross selling and personalizing messages.

By providing real-time access to content, insights, and data, sales acceleration platforms enable your sales representatives to tailor their approach to meet the specific needs and interests of each prospect. 

This personalized approach is supported by instant information retrieval and powerful strategic insights.

And the result is closing deals faster and a reduced sales cycle period.

These are the major sales tech tools you should know about. Others include project management tools, enrichment tools, scheduling software, and so on. But the platforms mentioned so far often include these features.

AI and Automation in the Sales Process

AI is one of the top sales technology trends at the moment - and it's here to stay.

The use of AI and automation in sales marks a paradigm shift, reshaping efficiency and productivity.

If you don't want to lag behind your competition, you need to include these technologies in your sales processes.

So far, we've covered a little bit of what AI can do. Let's explore its use cases further.

Types of Sales Tasks AI can Automate (and Use Cases)

  • Lead generation and qualification: AI algorithms can sift through millions of data points and qualify leads, personalize emails, automate initial contact, and score leads. Your sales teams can focus on the most viable prospects and make good use of their time.
  • Email personalization and follow-ups: Crafe personalized emails by integrating your CRM with AI. A tool like can automatically extract the right data and generate emails based on customer behavior. It can also autonomously follow up and improving engagement rates. Boost outbound sales with AI. 
  • Data entry and CRM updates: Most sales technologies like CRMs need hours of daily manual data addition to stay up-to-date. Remove these tasks entirely by allowing AI to accurately update existing clients' information, add call notes from transcripts, and more.
  • Sales forecasting: Get information about future sales demands to allocate resources and set targets based on needs. You drive down costs in this way.

AI technologies are fundamental to boosting sales productivity. They can power your go-to-market approach and help you launch new products, retain customers, cross-sell and up-sell easily! 

Dive in to the future of sales technology

It's time to embrace new technologies in sales right now. Virtual Reality (VR), the Internet of Things (IoT), blockchain, and now AI are already embedded in many sales tools.

An easy way to get started is to sign up for and let its workflows handle the burden of repetitive tasks so your sales professionals can focus more on strategic activities.

Learn more and make AI a part of your sales tech stack by signing up for our webinars today!

Ready to level-up?

Write 10x faster, engage your audience, & never struggle with the blank page again.

Get Started for Free
Get Started for Free
No credit card required
2,000 free words per month
90+ content types to explore