Fullcast Acquires Copy.ai: What This Means for You

Exactly 5 years ago to the day, my cofounder and I started Copy.ai to help people do their best work. We built our platform to give every marketer, seller, and operator a faster way to move from idea to execution without losing the creativity and clarity that make great work stand out.

And over these years, we’ve had a front row seat watching AI evolve from brainstorming taglines to autonomously working for hours. But in most organizations, AI’s impact is still very limited. Different teams are using different tools, agents, and copilots with no shared context. That fragmentation creates chaos instead of clarity.

Joining forces with Fullcast changes that.

One Connected System for the Entire GTM Org

When Ryan Westwood, CEO of Fullcast, and I first started talking, it was clear we were trying to solve the same problem from two slightly different angles. Fullcast was building the infrastructure to plan, model, and manage every part of a revenue engine with precision. Copy.ai was building the intelligence layer that turns data and context into action.

Together, we can finally connect those layers and create the most cohesive Go-to-Market AI platform the market has ever seen.

This partnership creates a single AI-native platform that links planning and execution in real time. It gives teams a unified workspace where GTM strategy, automation, and execution all live together.

That means no more juggling half a dozen disconnected tools to move a plan from a spreadsheet into a live campaign. No more writing content that’s out of sync with what sales is saying or what ops has modeled. Every team will be able to collaborate inside the same system with AI working behind the scenes to keep everything in rhythm.

What This Looks Like in Practice

Imagine building your next go-to-market plan inside Fullcast. You design territories, assign quotas, and set coverage models in Fullcast Plan. As soon as that strategy is approved, Copy.ai’s agentic workflows activate, creating personalized outbound sequences, campaign copy, and enablement assets that match your segments and product priorities.

Marketing doesn’t have to guess what sales is focused on. Sales doesn’t have to wait for marketing to catch up. RevOps doesn’t have to rebuild reports just to measure alignment.

Everything moves together.

Your GTM engine starts to feel like one living system. When a territory shifts or a quota changes, the messaging and campaigns that support it automatically update. When new products or features are launched, Copy.ai’s database redirects the way outreach and content are framed.

It’s fluid messaging that never feels forced.

A sales rep can open a playbook and see content, research, and messaging already tailored to their region and account type. Conversely, a marketer can launch campaigns that stay on brand, on message, and fully synced with live GTM data. Finally, an operations leader can see every motion—from planning to pay—running in a single connected loop.

This is what happens when creativity and structure stop competing and start working together. In other words, going to market shouldn’t be a multi-team sport between various departments; it should be a team sport with an org-wide strategy moving toward the same goal. 

A New Era of AI-Native Execution

The future of go-to-market will rely on AI that’s deeply embedded in the workflow, not bolted on top of it. 

Whereas some tools promise to help you optimize one slice of your go to market, Fullcast insists on taking it layer deeper by aligning every message, every task, and every action to a shared strategy across your GTM motion.

When planning and execution stay connected, momentum becomes natural and relationships get built authentically. 

That’s what makes this partnership with Fullcast so exciting. Together, we’re giving every team an in-house creative partner that moves as fast as they do, learns as they go, and helps them stay on brand without the burnout.

Teams will be able to experiment more, collaborate more, and scale the kind of personalized engagement that used to take weeks or months to produce.

AI should feel like teamwork.

Looking Ahead

The generative AI market is expanding, but the most meaningful growth won’t come from new tools. It’ll come from a deeper integration of strategy, AI execution, and human connection. 

By joining Fullcast, we’re finally building that flow together. We’re combining precision with creativity, structure with speed, and data with empathy.

The Great GTM Reset is our battlecry to help teams rediscover what it feels like to do work that matters.

And for me, that’s the most exciting part of all.