March 28, 2024 + Perplexity: Purpose-Built Partners for GTM Teams

We're thrilled to announce the partnership between and Perplexity, which will set a new standard for go-to-market (GTM) teams worldwide., the first-ever GTM AI Platform, has joined forces with Perplexity, a trailblazer in search intelligence that goes beyond traditional search engines. They provide direct, synthesized answers from across the web rather than a bunch of links for the reader to scour through.

We firmly believe that Perplexity's advanced research capabilities will enhance our workflows, drive better data-driven decisions, and ultimately, accelerate revenue growth.

Read on as we explore the transformative potential of the and Perplexity partnership, a purpose-built alliance for GTM teams shooting for market success.

What is Perplexity?

Perplexity represents a new approach to searching the internet. 

With Perplexity, users no longer have to click through multiple links and piece together data from different sources. 

Instead, Perplexity does the work for you - using advanced AI to analyze vast amounts of data and deliver comprehensive responses.

For example, if you ask, "Who is the CEO of Company X?" or "How much funding has Company Y raised?", Perplexity will immediately answer with the name, details, sources, and more. 

That means no more hunting around the internet for basic facts and figures.

Perplexity’s AI models scour the web for relevant data, extract key details, compare information from different sites, and return a concise response summarizing the most pertinent details from reputable sources.

This represents a fundamental shift in how people find and interact with information online. 

Perplexity fulfills the promise of search engines - providing direct access to knowledge, not just pathways to click down. 

We're thrilled to partner with Perplexity to integrate their groundbreaking capabilities into our platform.

Integrating Perplexity into Our GTM AI Platform

We are very excited about the possibilities for integrating Perplexity's capabilities into our GTM AI platform.

As an AI solution focused on search intelligence and data gathering, Perplexity will become a core part of our technology offerings for sales teams.

It will essentially serve as the intelligence-gathering engine within our platform. 

We envision tightly integrating Perplexity's capabilities so they are seamlessly woven into our user experience. Sales reps can effortlessly access Perplexity-powered insights as they work to identify and connect with key accounts and contacts.

The possibilities are endless in terms of ways we can leverage Perplexity to help GTM teams thrive.

Here are just a few possible ways: 

1. Advanced Research and Analysis

Perplexity's search and synthesis ability can be leveraged to conduct comprehensive research on target accounts.

Perplexity and would allow GTM teams to quickly and accurately gather crucial information about companies, such as executive leadership, funding rounds, market trends, and competitor analysis. 

This would provide GTM teams with valuable insights for crafting effective go-to-market strategies.

2. Automated Competitive Intelligence

Perplexity's capability to gather information from multiple news sources and provide contextual citations can be a valuable asset for GTM teams. By using Perplexity's AI-powered data collection and analysis,'s platform can deliver real-time, comprehensive competitive intelligence to GTM teams. 

This would help them stay updated with market trends, competitor activities, and industry developments, allowing for more informed decision-making and strategy formulation.

3. Personalized Marketing Content

Perplexity's ability to synthesize information can be beneficial for content creation in GTM workflows. 

With the addition of Perplexity, can help GTM teams generate tailored marketing content by automatically identifying common topics, keywords, and concepts. This would enable GTM teams to create compelling content that resonates with their target audience, saving time and effort in the content creation process.

4. Streamlined Account-Based Marketing (ABM)

With Perplexity's features integrated into, GTM teams can enhance their ABM strategies. Perplexity's search abilities can assist in identifying key decision-makers within target accounts, providing GTM teams with valuable insights when engaging with prospects. 

This integration would streamline the ABM process and enable GTM teams to personalize their approach based on accurate and up-to-date information.

5. Data-driven Sales Enablement

With Perplexity's AI capabilities, can provide data-driven insights to GTM teams, enabling them to optimize their sales enablement efforts.

Perplexity's ability to gather and analyze data from various sources can help identify sales patterns, customer preferences, and market trends. This would empower GTM teams to make more informed decisions, improve sales strategies, and enhance overall sales performance.

These are just a few examples of how Perplexity's abilities can complement's platform to enhance GTM teams' workflows. 

A partnership between the two could bring together AI-powered research, synthesis, and data analysis. 

As a result, GTM teams will make better data-driven decisions, improve efficiency, and drive better results in their go-to-market endeavors. + Perplexity vs ChatGPT? 

When it comes to AI tools, let’s be honest: you’ve got options. 

But the question is, “Which is your best option?”

In other words, why would you want a partnership with and Perplexity? Couldn’t you accomplish all the same tasks using a single AI tool, like ChatGPT? 

Here are a few reasons why this partnership is more beneficial to your team’s bottom line:

  • Specialized Research Capabilities: Perplexity is designed specifically for conducting research and gathering information from various sources. It can effectively search and synthesize data, making it well-suited for GTM tasks that require in-depth market and competitor analysis. In contrast, ChatGPT may not have the same level of specialized research capabilities.
  • Comprehensive Data Insights: Perplexity's ability to gather data from multiple sources and provide detailed citations ensures that GTM teams have access to accurate and comprehensive information when making strategic decisions. This can be particularly valuable in GTM tasks where data accuracy and reliability are essential.
  • Tailored Strategy Development: excels at strategy development and text generation. With's platform alongside Perplexity's research capabilities, GTM teams can leverage the research insights to inform and shape their strategies. With, they can generate engaging and persuasive content, including marketing materials, sales collateral, and customer communications.
  • Efficiency and Time Savings: Perplexity's AI-powered research capabilities can automate data collection, analysis, and synthesis, saving time for GTM teams.'s generative AI can also streamline the content creation process, allowing GTM teams to produce high-quality materials faster and more efficiently.
  • Industry-Specific Insights: Perplexity can be tailored to focus on specific industries or domains, providing industry-specific insights and recommendations. This can be a valuable advantage for GTM teams as they can access targeted recommendations and strategies tailored to their specific market and audience. ChatGPT, in contrast, may not have the same level of industry specialization.

Overall, the combination of and Perplexity brings together more power that can collectively provide GTM teams with a robust and effective solution than a general tool like ChatGPT.

The Future with Perplexity

Perplexity represents a major advancement in search intelligence by providing direct answers rather than just links. 

This new approach to searching the internet gathers information from across the web and synthesizes it to provide accurate, comprehensive responses to queries.

We are thrilled to partner with Perplexity and integrate their cutting-edge capabilities into our GTM AI Platform. Perplexity gives us an opportunity to take our solutions to the next level by enabling more robust account research, contact identification, and personalized outreach.

The possibilities are exciting thanks to innovations like Perplexity that push the boundaries of search technology. As Perplexity continues advancing search intelligence, we eagerly anticipate additional ways to leverage their technology within our platform and deliver more value to customers.

Overall, the future looks bright for search and sales with Perplexity at the helm, driving accurate answers and insights. 

We can't wait to see what's next from Perplexity as we build upon our partnership.

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