We've all been there. You get a promising new inbound lead, but there's barely any information to go on.
Just a name, company, and maybe an email address if you're lucky.
Not much to work with when trying to craft that perfect, personalized outreach. So what's an SDR to do?
Well, in the dark ages before AI, we'd manually research each lead one-by-one. Searching databases, scouring LinkedIn, piecing together scraps of data to try and build a profile. The process was tedious, time-consuming, and often incomplete.
Not exactly efficient when you've got hundreds of leads to follow up on daily.
But with the rise of AI, there's finally a better way. Let me introduce you to automated lead enrichment—the secret weapon for supercharging your sales prospecting.
Before reading through the rest of this post, be sure to check out this video to learn how Copy.ai workflows can help with AI enrichment. In this case, all you need is a person's LinkedIn URL:
Lead enrichment uses the power of AI to automatically augment your inbound leads with additional information pulled in from both internal and external sources. As soon as a new lead hits your CRM, workflows trigger in the background to enrich the record with relevant personal and company data.
This gives your sales reps the full context they need to have quality conversations and follow up effectively.
The key is integrating your CRM with an AI platform like Copy.ai.
Our workflow builder makes it easy to set up customized enrichment flows without any coding required. Simply point the workflows at your lead data, configure them to pull fields from APIs or scrape sites like LinkedIn, and define where that data should sync back to in the CRM.
Our AI handles the heavy lifting from there.
These enrichment workflows can tap into data sources like:
The possibilities are endless. You can even train custom models over time to extract any information that might be useful for your business.
Let's look at a quick example to see automated enrichment in action.
Say I'm an SDR and a lead comes in with just a name, email, and company name. Not much to go on for my first outreach. But immediately after they fill out a form on our site, a workflow kicks off that starts enriching their record.
It first uses Clearbit to look up their work email along with other personal and company data. Then it scrapes their LinkedIn to pull in info on their job title, work history, skills, and more.
Within a minute or two, I've got a lead record packed with useful context to reference in my outreach.
The key is having this automated in the background so I can focus on actually connecting with prospects. No more wasting time digging through databases to piece together lead info.
It's easy to see why automated enrichment is becoming so critical for efficient sales prospecting. Here are some of the biggest benefits:
As you can see, automated lead enrichment supercharges your sales prospecting by giving reps the intel they need to connect with inbound leads as quickly and contextually as possible. No more scrambling to piece together basic lead profiles.
If you're still manually researching and entering lead data or relying on incomplete information, it's time to step up your prospecting game with AI-powered enrichment.
The best part is that workflows make it simple to set up with no coding required. You can be up and running enriching leads automatically in no time.
Make sure you join our community and watch this in-depth lesson on how to build a workflow.
It's time to put AI to work for you. Let it handle the tedious prospecting tasks so you can focus on building relationships.
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