Product Description Generator

What is a product description generator?

A product description generator is an innovative AI-powered tool designed to simplify the process of creating engaging and persuasive product descriptions. 

By inputting basic details about your product, this generator leverages advanced AI technology to instantly produce high-quality, engaging product descriptions that highlight the key features and benefits of your products. 

It's an invaluable asset for e-commerce stores and marketers looking to create compelling content that captures interest and drives sales, all without the need for extensive copywriting experience or resources.

Why is a product description generator important?

In e-commerce, capturing your audience's attention and converting visits into sales is paramount. 

A product description generator is important because it enables you to create unique, compelling descriptions that stand out. 

With e-commerce platforms becoming increasingly cluttered, having product descriptions that not only grab attention but also convincingly sell the benefits of your products can significantly impact your conversion rates. 

Additionally, the SEO-friendly nature of these generated descriptions helps improve your search engine rankings, bringing more potential customers to your pages.

How to scale your product description writing with Workflows

Integrating the product description generator tool into your Go-To-Market (GTM) strategies and leveraging it within your AI for sales tech stack can dramatically enhance your GTM velocity by minimizing the time and effort traditionally required to write product descriptions. 

Here's how you can scale your efforts effectively:

Keep up with Amazon’s guidelines‍

Amazon constantly updates its listing guidelines to ensure a high-quality experience for its users. By using a product description generator specifically for Amazon that's trained on the latest guidelines, you can ensure your product descriptions are always compliant and optimized for visibility and conversions.

Auto-translate to any language

‍Expanding into new markets is crucial for growth but often comes with the challenge of language barriers. The product description generator can auto-translate your product descriptions into any language, ensuring your international marketing efforts are as effective as your domestic ones. This significantly reduces GTM bloat, allowing you to maintain a lean and efficient GTM tech stack across markets.

Run in bulk for larger retail

‍For larger retail operations or platforms with extensive inventories, like eBay, manually writing product descriptions is not feasible. By integrating workflows that allow for bulk processing, you can generate thousands of unique, catchy product descriptions in a fraction of the time it would take manually. This increases GTM AI platform efficiency, ensuring that you can rapidly list new products without compromise on the quality or persuasiveness of your product descriptions. 

Plus, you can simultaneously create ads that place those products in front of the right people—and speak their language.

By leveraging the power of an AI-powered product description generator tool, businesses can achieve a faster, more scalable approach to creating product descriptions that resonate with their target audience.

This not only enhances the GTM AI strategy by reducing workload and focusing on strategy and optimization but also ensures a consistent, high-quality approach to online retailing that can significantly boost sales and customer engagement.

Optimize product descriptions using best practices

Our free tool is great for brainstorming new ideas when you lack inspiration. But after using the tool, you may still want to mold the copy suggestions into language that fits your brand voice. Follow these best practices to polish your product descriptions into copy that drives conversions.  

Establish purchase intent

Keep your product description writing relevant to your target customer by focusing on the problems your product or service is solving for them. Map out why your potential customers would want to buy your product and how owning it will make their lives better or easier. 

Turn your features into benefits to explain why your product is better than what your competition offers. This could be features like using recyclable and ethically-sourced materials, for example. 

Once you address purchase intent, consider the words and phrases you should be using when addressing them. (Copy.ai has prompts to help marketing teams with this!) 

Define your voice 

After determining the “who,” it’s time to figure out how you are going to speak to your target audience. What tone of voice makes sense for your brand and your target audience? 

The best tone of voice is the one that’s most persuasive for your target audience. If you’re selling skateboards, try a tone that’s fun, relaxed, and includes jargon and lingo that young people use and identify with. If you’re selling medical products, your tone could be knowledgeable and professional but also empathetic. 

As you've already seen, our product description generator has multiple tone-of-voice options ‌you can change with just one click.  

Structure descriptions to make them scannable  

Formulate your description in a way that allows customers to quickly and easily understand what they’re buying. 

Organize the information in a way that is easy to digest and highlights the unique selling points. Use short sentences, headings, and bullet points to make the product description scannable. 

With that said, an easy-to-read product description doesn’t have to be short. If you’re selling technical products like computers or microchips, for example, buyers are going to want to see a long list of specs. 

Optimize descriptions for search engines

SEO-friendly descriptions are as important for products as it is for marketing copy, blog posts, product pages, and landing pages. Whether you are using Shopify, Amazon, or any other eCommerce platform, there are plenty of SEO plugins that can make optimization for improving your rankings fast and painless. 

Use tools like Ahrefs’ keyword generator to identify popular primary and secondary keywords for your product description. Plug those relevant keywords in whenever possible, but be sure to use them naturally and avoid keyword stuffing, a practice Google frowns upon.

Perform split tests to see what works best 

Like any other marketing content, product descriptions can be A/B or split tested—even quicker when you use AI. You create two variants of your product description and test them side by side in search engines to see which one people respond to better. 

In A/B testing, you’re showing visitors one of two versions and observing their actions to see which product descriptions convert better. Qualaroo offers an excellent resource for setting up A/B testing and figuring out which tools to use. 

Product descriptions are great for A/B because there’s so much you can try out—the format and structure, the length, tone of voice, keywords, and more. But for the best results, you should be testing one factor at a time. With every new test, you’ll gain more insights into what combination of characteristics leads to the best conversion rates.