Real Estate Business Plan Templates: How To Write & Examples

real estate business plan

Frequently Asked Questions

How to write a real estate business plan?
Need to write a real estate business plan? Here are 3 simple steps to get started:

1. Gather the information you need to know.

Before you write anything, you need to know who or what you're writing about. The more specific you are, the more personalized you can make your content.

Here's our suggestions for writing a real estate business plan:

Business name: [name of business]
Description of business: [description of business]
Target market: [target market for the business]
Competitors: [competitors in the same space as the business]
Marketing strategy and budget: [marketing strategy and budget for the business]

2. Determine the structure of your output.

The structure of your content is just as important as the content itself. The structure of your content is how you're going to arrange the information in the content to make it easier for the readers to read and understand.

Introduce the reader to the business
Describe the market for this business
Explain how you will reach your target market
List your competitors and explain how you will differentiate yourself from them
Describe your marketing strategy, including budget and timeline

3. Write the content or use Copy.ai to help you get started. Once you have your structure down, you can start writing the content.
3 Examples of a real estate business plan
Example:

The business plan for [name of business] is a proposal for a real estate business that will provide customers with a way to list, market, and sell their properties online. The business will use online marketing techniques to reach potential customers, as well as traditional techniques such as billboards and television commercials. The business will also offer a variety of services such as cleaning services and repair work, which will be priced in accordance with local market rates.

The target market for this business includes both homeowners who want to sell their homes and real estate agents who want to sell more properties. [Competitors] include [list competitors] and [explain how this business will be different from them].

The marketing strategy for this business includes television commercials, billboards, and online marketing. In addition, the business will offer a variety of services such as cleaning and repair work, which will be priced in accordance with local market rates.


Example:

[Name of business] is a real estate business based in [city] that offers a full range of services to home buyers and sellers. We are committed to providing our clients with the highest quality service and expertise. Our goal is to be the first choice for home buyers and sellers in [city].

We have a clear understanding of our target market, which is homeowners who are looking to sell their property. We will reach this market through a combination of online advertising and word-of-mouth. Our competitors are other local real estate agencies.

Our marketing strategy will be centered around online advertising and word-of-mouth. We will spend $200 per month on Facebook ads, $200 per month on Google AdWords, and another $200 per month on local SEO. We will also spend $200 per month on local print ads in the classified section of the local newspaper and $200 per month on local radio ads.

We believe that our strategy will help us to differentiate ourselves from our competitors, who are primarily focused on selling homes instead of selling real estate.


Example:

Introduction

[Company name] is a real estate business that offers the most comprehensive home buying and selling services in the market. We are committed to providing clients with the highest quality service, at a fair price. We will not only be able to help them buy or sell a home, but we will also provide them with all of the tools they need to make educated decisions about their real estate needs.

If you are looking for a new home, or are planning on selling your current property, we can help you find what you are looking for. We have access to all of the listings in our area, and we can help you find the perfect home at the right price.

If you are thinking about selling your home, we are here to help you get the most value out of it. We will walk you through the entire process so that you know what to expect and how to price your property correctly. We will also help you navigate any challenges that may come up during the sale process, so that everything goes smoothly.

We have access to all of our local listings through our partnership with [company name]. We will be able to find the perfect home for your needs, or help sell yours quickly and easily!
Why should you write a real estate business plan?
1. A real estate business plan provides a roadmap for success. By outlining your business goals and strategies, a business plan gives you a better chance of achieving them.

2. A real estate business plan forces you to think critically about your business. What are your goals? How will you achieve them? What are your risks and opportunities?

3. A real estate business plan can help you secure financing. Whether you're seeking a bank loan or investment from a venture capitalist, a well-crafted business plan will increase your chances of success.
Who needs to write a real estate business plan?
-People who want to start their own real estate business
-People who want to invest in real estate
Where can I learn more about copywriting?
Check out our blog!

You can learn how to write a blog post or even see examples of good Instagram captions.

If you're looking to start a business, you can discover side hustle ideas (or small business ideas), learn how to create your personal brand, create a content marketing plan, and even how to sell Notion templates!

How it works

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1
Enter what you need to write
Choose from emails, social posts, long-form blog posts, and more!
2
Give Copy.ai a bit of context
Enter a few sentences about your project/campaign.
Screenshot of Copy.ai feature
3
Sift through the results
Our AI content generator gives you multiple options for each campaign that you’re working on.
4
Edit, polish, and publish
Use Copy.ai’s editor to rewrite paragraphs and polish up sentences. Then, just copy and paste the work wherever you need it.

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