After starting your business and working with a registered agent to get off the ground, you need to start thinking about attracting customers. One of the best ways to do that is with content.
Content marketing is a big deal right now, and you’ve likely seen a slew of blogs out there trying to convince you that content marketing is important.
We’re not here to do that. You understand that content marketing is important, but you have two major problems on your plate:
All is not lost, so don’t worry. You can use the power of modern content writing tools to get your business copy where it needs to be.
In this article, we will walk you through five different tools that can help with a different aspect of your content marketing strategy.
You’re probably wondering whether you actually need writing tools for your business. After all, how hard could it be?
Unless you’re a professional writer, it’s pretty tricky.
For example, you need to know what kind of content to write. Different types of content require different writing styles and tools.
For example, this travel nursing career guide requires a writing style that is concise, informational, and not too salesy. If you’re not an expert with years of professional copywriting experience, you might not get this right the first time. That’s why using tools to organize your content and improve readability is necessary for success.
But even professional writers use writing tools because they make the process faster, foolproof, and easier.
Writing tools can ensure you don’t have glaring grammatical errors. They can help you automate social media posts. These tools can even make sure that your content is optimized for search engine optimization.
But there are a lot of tools out there, and you might not pick the right one for your business. If, for example, you write an article about King Air Interiors, that’s going to serve a specific audience. People in the aviation industry will read it, so you don’t need to waste money making an infographic that would appeal to consumers. Instead, you’d perform in-depth research and write optimized copy for this audience.
Keep that in mind as we go through the tools on this list. While some of them might seem wonderful, ask yourself whether it’s something you actually need to succeed.
Copy.ai promises faster, fresher, and better copy, effectively ending the plague of writer’s block for marketers. It’s also our tool, so please forgive this moment of self-promotion.
This tool can help you the same way it has helped over half a million marketers improve their writing. Some of our clients include Nestle, Zoho, and even eBay, so we know what we’re talking about.
Here’s how it works.
First, you pick the type of copy you’re looking to create. This could be a headline, a blog introduction, a call to action, descriptions of your products, or anything else you’re looking to create. Then, you give the tool some information about your company and your product.
The tool then generates a written copy for you, providing ten results at a time. You can edit what we provide or run the tool again for additional ideas if you’re not satisfied.
Using Copy.ai, you can create:
If you’re not a writer, or you just find yourself getting stuck a lot when trying to create content, this tool could be highly beneficial.
When you write something, you want to ensure that it’s not littered with errors or, even worse, plagiarized. That’s where a service like Grammarly comes in.
Spelling and grammar mistakes are poison for credibility. If your blog, product pages, or website homepage has content littered with misspelled words, improper punctuation, and tense usage that’s all over the past, present, and future, your credibility is shot.
That’s where a tool like Grammarly can come into play. It checks for mistakes beyond just your average spellcheck. It examines your writing style, tone, clarity, word choice, formality, and a lot more.
It also includes one of the best and most comprehensive plagiarism detectors out there.
Of course, this all comes with Grammarly’s paid service, called Grammarly Premium. There’s also a free service that’s still nothing to sneeze at. It includes spelling, grammar, punctuation, and conciseness.
If you want to learn more, check out this Grammarly review.
Social media is an important part of the modern business world. Even if you can’t stand the presence of platforms like Facebook, Twitter, and Instagram in our society, they’re still a powerful marketing tool that can’t be ignored. You’re going to have to write social media content, so social media automation tools like Hootsuite will come in handy.
Hootsuite is a central platform that allows you to control all of your various business social media accounts. Using this tool, you can create a social media calendar, scheduling out your posts for the future.
You’re also able to respond to comments and mentions through the platform, which is a huge time saver for any business operating multiple social media profiles. Instead of logging into Facebook, checking your comments, responding, then logging into Twitter, etc., you can just log into Hootsuite and take care of everything all at once.
You can even upload your image assets to Hootsuite so that they’re all there and ready to go. There’s also a social analytics dashboard where you can review your most successful posts. This is helpful from a business perspective because you can review what’s working and what’s not and focus your efforts on strong initiatives.
Of course, your social media marketing is dictated by your audience. If you find that most of your audience is only using Twitter, then it doesn’t make sense to invest in a tool like Hootsuite.
In that event, a tool like HypeFury would be better, as it’s solely focused on Twitter. Find out more in this HypeFury review.
SmartSuite is a work management platform, which you might not think of right away when talking about writing tools.
But a work management platform like SmartSuite can be absolutely essential when launching a content marketing strategy. Creating a workflow is essential for business content production, and SmartSuite can help with that.
This system can organize your workflows so that you can delegate work to different writers or team members and communicate with them through the platform.
You can set up an entire section of SmartSuite specifically designed for your content writing tasks. This ensures that no one will miss a deadline or misunderstand the angle you’re going for in an article.
So, while a project management solution is not the first thing that most people think of when talking about a business writing tool, it can definitely be helpful as you start to scale your business and produce more content. After all, without organization, everything turns into a mess.
It’s not enough to just write content for your business anymore. We live in a search engine world, and it stands to reason that you want people to be able to find the content you’re writing through Google, Bing, and other (lesser) search engines.
That’s where a tool like Clearscope comes in.
Clearscope helps you create content that’s relevant to the search intent of topics that are meaningful to your audience.
You’ve undoubtedly heard about SEO at some point, whether from a pushy salesperson or from just clicking around on LinkedIn. But it’s an important part of modern marketing.
SEO involves a series of content tweaks and link generation efforts on and off your pages. Clearscope won’t help you build links, but it will help you optimize your content.
You simply generate a report within Clearscope for the search term you’re trying to rank for. It then analyzes the web and gives you recommendations on word count and related keywords that should be included in your work. You can then paste your writing into Clearscope, and it assigns you a score.
It might say that the target score for a topic is an A-, but your content is a B+. That means you’ll have to weave in a few more terms outlined in the report to make your article competitive.
When it comes to writing, publishing, and uploading content onto websites, there are many apps, systems, and software you can choose from. Wordable is your go-to for optimizing your content publishing process. With one click, Wordable allows you to export your content from Google Docs to WordPress quickly and easily.
Wordable integrates with other web design and publishing tools like HubSpot and Medium. If you’re publishing content more than 5x per month, this is a tool worth investing in. Wordable gives writing teams and editors more time to focus on crafting quality content and less to worry about uploading on your CMS.
Writing content for your business isn’t easy, but it’s far from impossible. This is particularly true if you’re using the proper writing tools.
Compare the pros and cons of the various tools in this list and determine whether they will fit in with your company’s needs.
Check out our free tools:
Email subject line generator
Meta description generator
Instagram hashtag generator
Free paraphrase tool
Blog post ideas
Linkedin headline generator
Write 10x faster, engage your audience, & never struggle with the blank page again.