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Writing 30 Emails from Scratch in One Work Day

Justin Zack

June 2, 2022

In Copy.ai Demo #68: Write Email Sequences Faster With AI, Robert and Andrew pull back the curtain and show you how we are using Copy.ai to build an onboarding sequence that helps you get the best possible results by using our in-app templates.

We want our users to get as much value as possible in their first few days with Copy.ai, so we want them to be comfortable using our templates ASAP!

Writing 30 emails in 24 hours is no small feat, so we wanted to share two quick lessons we learned from this experience that will help you with your email marketing.

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Lesson # 1 - Get yourself organized before you write

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We've found the best way to combat overwhelm is to get and stay organized—and that starts with making an outline and setting a timer for our writing session.

It's easy to get lost in the moment, but when you have a plan, it's easier to stick to it—even in front of a live audience. The editor in Copy.ai is the perfect spot to capture everything you need for a writing session.

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Lesson # 2 - Make a template that scales

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This one's a bit meta, but we used our existing templates as the framework for a new template that better fit the emails we were trying to create. It took a minute to dial in, but we were off the races once we saw the AI churning out good results.

Here are the steps to create your own custom template to support your marketing efforts:

Step 1 - Find the consistencies between your emails

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For example, we wanted to do all three of the following things in each of our onboarding emails:

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Educate users about a specific template
Relate our own experience with common pain points
Show how each template alleviates that particular problem

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Step 2 - Start with an existing template

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Before creating your template, we recommend starting with an existing template as inspiration. By leveraging an existing template, you're building on our R&D efforts that are proven to deliver superb results.

We started with the Customer Showcase Email Template because it somewhat resembled the educational emails we were writing.

Step 3 - Adjust the template to fit your needs

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Study the existing template and format, then modify it to suit your needs. Try giving the AI specific commands like "Start with a common pain about writing a blog outline."

Want to test out Robert and Andrew's template? It's not yet part of our template library, but you can use this link to start a new project with the template pre-loaded and bookmark this Google Doc to reference it at your convenience in the meantime.

This demo was packed with too many tips to cover in this recap, so we highly recommend you check it out, especially if you're an Email Geek! 🤓

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Need a side hustle? Start a freelance resume writing service!

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If you have an eye for detail, are familiar with well-crafted resumes, and want to be your own boss, you can make a difference to people searching for their dream job by helping them write a resume that employers will remember.

Freelance resume writing can be a highly lucrative business, offering flexible hours and an opportunity to help people transform their lives.

Here are four steps to help you get your first paying client:

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Step 1: Offer a free resume review on LinkedIn as a fast way to find clients. Use a simple Google form like this to collect interest.
Step 2: Do one-on-one interviews with each client, identifying areas of strength, growth, and goals.
Step 3: Use this Resume/CV Template to craft compelling stories of their work experience that excite recruiters and increase their job prospects.
Step 4: Deliver the completed resume and ask for a referral or testimonial from each free client to find your first paying client!

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Follow along with Andrew for two additional tips on matching the hiring company tone of voice and finding more great inputs to build a better resume. Don’t miss his reaction to the results he gets for his resume!

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Five tips for writing a welcoming intro for your next video

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The best way to hook your viewers is with a punchy introduction that inspires confidence. A rambling, unstructured, and confusing introduction will turn people off.

To start your next video right, here are five simple tips to help you nail your next intro script:

Tip # 1 – Start by directly greeting and speaking to viewers

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Your audience needs to feel welcome and invited. Introduce yourself in a way that showcases your personality. People are more likely to remember you if they think you're fun or interesting.

Tip # 2 – Be conversational and relatable

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Keep your paragraphs short and easy to read. Don't use big words or complicated phrasing; make sure everything sounds natural and genuine. Provide clear examples that illustrate your points so people can relate.

Tip #3 – Address possible objections to keep your viewers

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Think of any questions that your viewers might have and try to answer them before they even get the chance to ask!

Tip # 5 – Give 'em what they came for!

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Make sure you let viewers know what's ahead so they can decide if this video is right for them.

For a great demo of these tips, listen to Andrew read these example intros for “How to Become a House Plant Ninja,” which he produced using the Intro To a Video Script Template.