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What Is The Tiktok Creator Fund: A Step By Step Walkthrough

Soniya Khubchandani

July 29, 2022

With over 1 billion users, TikTok has become one of the fastest-growing social media platforms. The app is especially popular with Gen Z users, who comprise 60% of its user base.

To award its top users, TikTok launched the "TikTok Creator Fund" in July 2020. The fund will give creators money based on their engagement and reach on the app.

So, whether you are a professional creator or just starting, there is an opportunity to get paid for your content on TikTok.

This article will cover some of the critical questions you might have about the TikTok Creator Fund and help you decide whether or not it's worth applying for.

Let's check it out!

What is TikTok Creator Fund?

TikTok Creator Fund
Source: TikTok

The TikTok Creator Fund is a $200 million fund that TikTok created to support creators on the platform.

The fund, as described by the company, is "to encourage those who dream of using their voices and creativity to spark inspirational careers."

The fund empowers creators to keep making videos that people love to watch. This can include content like funny videos, educational content, and more. That said, the company has clarified that TikTok does not have a preferred type of video that creators should make to qualify for funding.

How much does the TikTok Creator Fund pay?

There is no set amount that the TikTok Creator Fund pays, as it varies depending on the creator's following, engagement, and content.

TikTok's payment structure is not detailed, but the general range is roughly $0.03-$0.04 per 1,000 views. It means a creator with 1 million views would make $30-$40 from the TikTok Creator Fund.

This isn't exactly the most lucrative payout for creators, but it is an opportunity to make some money from TikTok.

Influencers with a large audience likely do not need the Creator Fund as they can make more through brand sponsorships and partnerships. Instead, these funds are designed for smaller influencers or newer users looking to monetize their content.

After your Fund balance reaches $10, you can withdraw your payout using any methods available in our Payment Center.

Who can join the TikTok Creator Fund?

The TikTok Creator Fund is open to any creator who meets the eligibility requirements and resides in a supported country. To be eligible, you must:

  • Be 18 years of age or older to apply
  • Live in one of the countries - U.S., U.K., Germany, Italy, France, or Spain
  • Have at least 10,000 followers on TikTok
  • Comply with TikTok's Terms of Service, Community Guidelines, and Creator Fund Agreement
  • Have at least 100,000 authentic views on your videos within 30 days before applying

If you meet all the requirements, you can fill out an application to join the TikTok Creator Fund.

Pros and Cons of TikTok Creator Fund

Pros:

  • Chance to monetize your passion 

Creators have the opportunity to make money by doing what they love. Although it is not the only way to make money on this platform, the Creator Fund can be an excellent opportunity for those willing to invest time and effort in growing and developing their channel.

  • Improved quality of content 

The Creator Fund can also improve the quality of content on TikTok. Funding allows creators to invest in better equipment and editing software, producing higher-quality videos for viewers to enjoy.

  • Increased reach and engagement 

By supporting talented creators with a financial incentive, TikTok is likely to see an increase in both the reach and engagement of its users. This could mean more people are signing up to use the app, and existing users are spending more time on it. 

Ultimately, this could lead to even greater success for the platform regarding user numbers and advertising revenues.

  • Getting discovered is no longer an issue 

The biggest barrier to success for many aspiring content creators is being discovered. TikTok is leveling the playing field and giving everyone a chance to pursue their dreams by offering access to funding. This could lead to some truly unique and inspirational videos that might never have seen the light of day.

  • Increased visibility 

With the Creator Fund, your videos are more likely to be seen by a larger audience. This could lead to a significant increase in views and engagement, which is excellent news for content creators and advertisers.

  • More opportunities 

The Creator Fund will also open up new opportunities for content creators, such as brand partnerships and sponsorships. This could help creators grow their channel and make extra income while doing what they love.

  • New avenues for collaboration 

The Creator Fund will also create new opportunities for content creators to collaborate. For example, you may be approached by another creator looking to do a cross-promotion or guest appearance on your channel. These collaborations can help both creators grow their audiences and reach new viewers.

Cons:

  • Earnings will vary according to video views 

There is no guarantee that you will make a lot of money from the TikTok Creator Fund. Your amount will be based on how many people view your videos.

This means that if your videos don't get a lot of views, you won't make much money. There's also no guarantee that your videos will continue getting many views over time.

You could earn more money on YouTube and Instagram by working with brands across multiple social media platforms. YouTube recently integrated YouTube Shorts, and Instagram is a big gig with short videos.

  • Time-consuming: 

Creating quality content for TikTok can take up much time, which may not be feasible for everyone. If you cannot dedicate enough time to creating engaging content, then it's unlikely that you'll be successful on the platform.

  • You should create new content regularly 

TikTok is a fast-paced platform where new content is posted all the time. If you cannot keep up with the latest trends and regularly create fresh content, your videos will likely get lost in the sea of other content. This means you'll need to constantly create new videos to earn a consistent income from TikTok.

  • Inconsistent engagement and revenue

While some users can earn a consistent income from TikTok, many others end up with inconsistent engagement and revenue. This means that they make money one month but not the next. If you're relying on TikTok as a source of income, it's essential to be aware of these changes and adapt your content strategy accordingly.

How Are the TikTok Creator Fund Payments Calculated?

The TikTok Creator Fund is a global initiative to support creators on TikTok. Creators must have an eligible account to qualify for a payment. The TikTok Creator Fund makes payments based on the following metrics:

  • Number of views your content receives 

The TikTok Creator Fund will make payments based on the number of views your content receives. The more views your content has, the higher your payment will be. So, if you have a lot of followers and your content is getting a lot of views, you could potentially make a significant amount from the TikTok Creator Fund.

  • The quality of your video views 

TikTok wants to encourage creators to make high-quality content. The TikTok Creator Fund will make higher payments to videos with a lot of views from people who are watching the video for an extended period. Users can watch multiple videos at once, so if a video gets more attention than others, the TikTok Creator Fund will reward it.

  • Your content's engagement rate 

As part of the TikTok Creator Fund, TikTok will pay you more if your videos have a high engagement rate. The engagement rate is a percentage that shows how many people interact with your video compared to the number of people who watch it. Interactions include likes, comments, shares, and video views.

  • Compliance with TikTok's community guidelines and terms of service

If you follow TikTok's community guidelines and terms of service, you will be more likely to receive payments from the TikTok Creator Fund. For example, if you post videos that are appropriate for all audiences and don't use profanity, your videos will be more likely to be included in the fund.

A step-by-step process to join the TikTok Creator Fund.

  1. First, log in to your TikTok account.
  2. Then In the top right corner, click the three dots.
  3. Under Manage Account, select Switch to Pro Account and select Creator.
Join TikTok Creator Fund
Source: iTechify

  1. Go to your profile again, click on the three dots at the top of your screen, and then select Creator and TikTok Creator Fund.

Now, you are eligible for the TikTok Creator Fund. TikTok will review your application and notify you of your acceptance or rejection.

Frequently Asked Questions

1. What is the process of getting my money from the TikTok creator fund?

Once you reach $10 in the Creator Fund, you can choose to withdraw your earnings to a PayPal account or bank account.

2. Do TikTok creators receive fewer views after joining?

No. Joining the TikTok Creator Fund will not have any impact on the views of your videos. The TikTok Creator Fund is designed to help you earn money for creating content that fans love, not affect video performance.

3. Is there a way to check the TikTok creator fund?

TikTok Creator Fund Dashboard
Source: TikTok

When you create content that fans love and are eligible to join the TikTok Creator Fund, you will see a notification appear in your app. Once you accept the invitation, any eligible earnings will be displayed in your Creator Fund Dashboard. You can see your estimated payments three days after you earn those views.

4. Is it possible to reapply for the TikTok creator fund?

Yes. If you didn't meet the requirements for your first application or if you want to update your information, you can reapply. But you must wait at least 30 days between applications. If you are approved, your new application will replace the old one.

Conclusion

If you're a TikTok user with a large following, the Creator Fund could be a great way to earn extra money. The application process is simple, so it's worth considering if you're eligible.

On the other hand, if you're a small user with a few followers, the program may not be worth your time. The payout is pretty low unless you gain thousands of followers, views, or likes on your videos, so focus on growing your following before applying.

So, if you think the TikTok Creator Fund is suitable, apply as soon as possible.

Looking for a fun and easy way to develop unique ideas for your videos? Check out our TikTok content Ideas tool. It will auto-generate a list of trending topics that are strong candidates for your next video.

That's all for now!

To learn more about how to make money on TikTok, check out our step-by-step TikTok how-to guides that walk you through everything you need to know about TikTok and marketing. 

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