Writing a well-structured blog involves considering all the relevant key points like using headings, providing clear information, including savvy meta descriptions, and so on. SEOs love to say you are “screaming into the wind” when your content is not optimized for search engines, and the math says they’re right.
Despite the notion that writing a blog is far from being an easy task, if you have a clear outline and theme in mind, putting together a neat-looking piece of content will be a piece of cake.
As long as you include all the bits and pieces that form an SEO-optimized text, you’re on the right track to a high-performing post. there are clear-cut guidelines on how to structure your blog, so nailing an SEO-optimized blog is not far from your reach.
So, without further delay, let’s get down to the number one question – how do you structure your blog post to succeed in the ruthless world of SEO?
Think of blog structure as the trunk of a tree; it provides the form of the tree itself.
Here are several vital components of creating a well-structured blog piece::
With internet bots constantly scanning the web for new content, a nicely structured blog piece might just draw their attention, effortlessly shining light on your content.
Web crawlers are powered by certain programs or software that scan and identify data, i.e., content, and then process the information, gathering info on what the content is about. The process ends with the content ranking on search engines.
On the other hand, not only bots but users too, could discover your writing if the piece you’ve added to the millions of others on the web follows a certain structure. Everyone wants to read a piece that’s been nicely structured and flows well.
A myriad of words bundled together in what you might call a blog is not the way to go.
Use language that’s understandable, clear, and to the point.
Your reader should be able to find the information they need in mere seconds – and there's no better way to do that than by structuring your blog and dividing it into subheadings, lists, and sections.
As you do this, the first thing to keep in mind is offering information that’s easy to discover and straight to the point.
Keywords work wonders for content discovery. Include some trending keywords in your blog, for they will enable search engines to better position your content and draw in traffic.
If a user has to spend hours on finding what they need, they will likely call off the search and move on. Optimized content takes a user 20-30 seconds max to be discovered; so, do the math and see for yourself why providing clear-cut information matters.
Content funnels are the catalysts between you and your prospective users. The way your blog is structured makes it easier to fall through the funnel and gain more leads.
Blog structure means having all of your blog contents presented nicely, getting you one step closer to creating an effective content funnel.
In a nutshell, scannability is the precursor to top-notch ranking. Having your content written in a clear and to-the-point way makes web crawlers scan and identify it easily, leading to a nice position on the search engine landing pages.
Here are some points to consider for ensuring an easily scannable site:
Clear, short statements included in your content make up a nicely structured paragraph. Structuring your blog to look nice is the first step to getting a reader’s attention, so including short and neatly-packed paragraphs matters.
Grabbing a reader’s attention is what subheadings are all about.
Subheadings not only create a sense of neatness, but they also contribute to ease of readability.
Visually, subheadings encourage the reader to stay on the text and easily navigate through blocks of content. Think of subheadings as hooks, if you will, for they catch the reader’s attention.
Bulleting your blog means you’ve paid attention to structuring your text properly. Good bullet points are quite user-friendly, reeling-in the reader’s attention, making your content look understandable and neat.
You should use bullet points when presenting facts, instructions, or key information, as they help with organizing and structuring your writing.
Emphasizing certain parts of your content is also an attention-grabber. Using bold text and italics will instantly engage readers to read the rest of the content, including the highlighted parts.
Emphasis makes readers curious to discover more, so make sure to include italics and bold text in your blog.
Dividing your block of content into smaller parts means that your topic is well-managed, and the point you’re conveying can be comprehended with ease.
Getting creative with headings might lead to more prospects than you might think possible.
There are several types of headings you can use, all of which should be followed by compatible content.
Header tags are used to present the author’s idea through blocks of text, interconnected by a single idea. Keeping in mind search engines, as well as readers, heading tags are used to digest the text, which goes on to provide readers and web crawlers with the core of the content by neatly portraying the essential points.
Structure is vital in headings, too.
A well-written heading means that search engines like Google will easily scan, process, and rank your content. One thing to remember is to always stick to the logical sequence: H1/ H2/ H3/ H4, etc.
Never go from H2 straight to H4, it just doesn’t work that way.
For SEO, headings place your content in a hierarchy, meaning things are ordered in a manner of importance: H1 is the most important, H2 is the second most important, and so on.
If your blog includes headings that are both creative and informative, search engines won’t have a hard time processing the information and giving your content the ranking it deserves.
Let’s have a look at what a blog post that includes headings looks like.
Hypothetically, you’re writing a blog post on coffee. So, coffee will be our primary keyword, and we’ll develop the content to surround all-things coffee.
Here’s a example of headings in a blog post:
H1: All you need is coffee
H2: Why choose coffee?
H3: Coffee is beneficial for you
H3: It can boost your energy
H3: It can help with Type-2 Diabetes.
H2: Where to buy coffee?
H3: The best online coffee sellers
H3: The best coffee in town
There you have it – the logical sequence of using header tags properly, from H1 to H3, since these are most commonly used headers.
Using the correct formatting for your blog can be of great help, both visually and efficiency-wise.
CTA stands for a call to action for the reader to finalize their reader experience. A good call to action does the trick when you want your blog post to hit its goal.
Here’s what to do with CTAs:
Other than words, images should also be SEO-optimized by using appropriate alt tags and descriptions that will help form a quality blog structure.
Alternative attributes and alternative descriptions are used for converting images into text to better work with the search engine.
Don’t beat around the bush – be precise, specific, and on-point. Never use “Picture of…” or “Image of…”. Use keywords and be concise.
Describing an image properly to fit within the mechanics of SEO is essential, for it helps search engines process images.
Writing an image description is very similar to writing alt tags, so keeping it short yet informative is key. Try to describe the image without overdoing it, because it might not end up being processed properly by search engines.
A well-written meta description reels in the reader to discover more of the content you’ve included in your blog.
Formatting a nice meta description means using an active voice and keeping the word count under 155 characters. Include a CTA and a primary keyword, and make sure it matches your content.
Even though meta descriptions don’t affect SEO, according to Google, it doesn’t hurt to have a catchphrase of sorts, to help generate leads.
Your blog should contain URLs that are simple and concise, including hyphenated and understandable wording. Using keywords in your URL is always a good idea, for it lets readers reach your blog easily, within seconds.
There are 3 basic parts of a URL:
Using categories in your blog lets people easily find what they’re looking for. Also, categories come in handy for grouping similar topics together. What’s more, try to establish a category hierarchy that’ll help readers navigate through your content.
Another important segment of a well-structured blog post is the use of internal links, for they aid search engines with processing your site type. Links work wonders for establishing a clear path for web crawlers and indexing.
Links are welcomed by users too, because they lead them to relevant content on your site.
There you have it – all you need to know to form a well-structured blog post.
On its own, content structure is vital for ranking and readability, so a nice blog post structure can take you far when SEO comes into play.
SEO-optimized content works in the long run, attracting traffic to your site and ensuring a lasting bond with your readers.
Want to learn more? Check out our guide on SEO content marketing for startups!
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