How To
20 min read

How To Find Products That Sell Like Crazy On Amazon

Reem Abouemera

August 22, 2022

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If you're considering selling on Amazon, that's a good decision. After all, Amazon is the largest online marketplace in the world, with over 9.7 million sellers worldwide and ~2.4 billion combined desktop and mobile visits in May 2022. So there's a market for you to tap into.

Of course, one of the key decisions you'll need to make when selling on Amazon is what products you will sell. Not all products are created equal when it comes to selling on Amazon–some items are simply more popular (and therefore more profitable) than others.

So, how do you go about finding the best products to sell on Amazon? Keep reading for a guide on how to find products that are both profitable and popular to sell on Amazon.

6 Ways to sell products on Amazon

Before you decide what products to sell on Amazon, it's important to understand the different selling options available to you because that will impact the product selection process. Here are the six main choices.

1. Private Label

Private label is when you create your own branded product–essentially, you're the manufacturer. This means you have more control over the product, including packaging and design.

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Creating a private label product from scratch can be an investment, as you'll need to find a manufacturer and order at least a few hundred units of your product. However, it can be worth it in the long run as you'll be able to build up a strong brand identity for your product.

2. Wholesale

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Wholesale is when you purchase products from a manufacturer or distributor in bulk and then sell them individually on Amazon. This is a good option if you don't want to create your own product, but you still want to be able to offer competitive prices. It's important to note that you won't have as much control over the product with wholesale since you didn't create it.

3. On-Demand

On-demand selling is when you don't carry any inventory yourself-instead, you simply place an order with the manufacturer or distributor whenever a customer orders on Amazon. This is a good option if you want to avoid carrying any inventory, but it can be more expensive since you'll have to pay for each unit as ordered.

4. Retail Arbitrage

Retail arbitrage is when you purchase products from a retail store (like Walmart or Target) and then sell them on Amazon for a higher price. This can be a good option if you're looking for deals on products you know are in demand on Amazon. 

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For instance, if you find a Barbie doll at Walmart for $10 and you know it's selling for $20 on Amazon, you could make a profit of $10 per doll.

5. Direct Source Products

You're essentially working with the manufacturer when you choose direct source products. This can be a good option if you have a good relationship with the manufacturer and are intended to take a current product and upgrade it in some capacity to add value.

So let's say you're looking to purchase 200 units of a product from a manufacturer–if you go directly to the source, you may be able to get a better price per unit than if you were to purchase them from a wholesaler while upgrading to better materials and features of the products.

This practice usually incurs an MOQ or minimum order quantity, package redesign, graphics, new images, and other upfront costs.

6. Create the Product

Similar to private label, this involves creating your own product from scratch. However, with this option, you're not necessarily manufacturing the product yourself–you could simply be designing it and then having someone else manufacture it for you. 

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This can be a good option if you have a creative idea for a product but don't have the infrastructure needed for the manufacturing or simply don’t want to deal with the hassle of making it yourself.

As with direct sources, you will incur additional expenses in this process. If it’s an idea or a prototype, you’ll have the engineering, plates, dies, and other processes that are an additional cost for initial production.

What you need to know before selling on Amazon

Now that you know the different selling options available, you've probably realized that there are quite a few things to consider before you start selling on Amazon. Here's what you need to know:

Some product categories need approval

While selling on Amazon is pretty straightforward, some product categories do require approval from Amazon before you can list your products. This is usually for products that are considered to be high-risk, and they include:

  • Jewelry
  • Music
  • Video, DVD & Blu-ray
  • Watches
  • Postage stamps
  • Collectible Coins
  • Fine Art

There are more products that require approval, so you can check the full list before you start listing your products. For these, you'll just need to send in an application to Amazon with some additional information about yourself and your business.

Using Amazon FBA

FBA stands for Fulfillment by Amazon, and it's a service offered by Amazon that allows you to store your products in their fulfillment centers. This can be a good option if you want to save on some of the logistics of shipping your products, as Amazon will take care of packaging and shipping for you. There’s a fee associated with using this service, but it can be worth it if you want to save yourself the hassle of dealing with shipping.

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There are some restrictions on what can be sold through FBA, so you'll need to check that your products are eligible before signing up for the service. Additionally, there's a minimum number of units that you'll need to send to Amazon for them to fulfill your orders, so you'll need to factor that into your inventory planning.

Shipping products yourself as an Amazon seller

If you're not interested in using Amazon FBA, you can still sell your products on Amazon, but you'll be responsible for shipping them yourself. This means you'll need to have a good handle on your inventory and shipping logistics to succeed.

You'll also need to factor in the shipping cost when pricing your products, as customers will expect to pay for shipping when they purchase from you. One way to offset the cost of shipping is to offer free shipping on orders over a certain amount.

Additionally, you'll need to decide how you want to ship your products. You can use a fulfillment service like Shipwire, which will pick, pack, and ship your products for you. Or you can ship your products yourself using a service like UPS or FedEx.

Whatever option you choose, just ensure you're pricing your products correctly so that you're not losing money on shipping.

Mastering the Amazon Buy Box

To be successful on Amazon, you need to understand the Amazon Buy Box. The Buy Box is the box on a product detail page where customers can add items to their cart and purchase them. Amazon uses 10 factors to decide who gets the Buy Box, and they're all based on customer experience.

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The most important factor is price, but others include shipping costs, seller feedback, and whether you're using Amazon FBA or not. If you want to win the Buy Box, you need to ensure that you're offering a competitive price and providing a good customer experience.

Consider all Amazon fees

One mistake new Amazon sellers make is not considering all the fees associated with selling on Amazon. When you list a product, you'll pay a listing fee, and then you'll also pay a referral fee when your item sells. Amazon's fees depend on the type of product you're selling and your subscription plan. For instance, if you're selling a physical product, you'll be charged a referral fee, a percentage of the sale price. These fees vary by category but typically range from 8-15%. You'll be charged a variable closing fee if you're selling a digital product, such as an eBook. Check the full list here.

Additionally, if you're using Amazon FBA, you'll pay additional fees for storing and shipping your products. These fees can add up, so it's important to factor them into your pricing when listing your products. You can see a full list of Amazon selling fees here.

Pro Tip: You'll also want to factor in the cost of Amazon affiliates when you're pricing your products. Amazon affiliates are bloggers and other influencers who promote products on Amazon in exchange for a commission. To attract affiliates to your products, you'll need to offer them a good commission rate, typically around 4 -10%.

Know a good price point to be profitable

When selling on Amazon, you must ensure that you're priced competitively to attract buyers. But you also need to ensure that your prices are high enough to make a profit.

To determine a good price point for your products, start by looking at the prices of similar products on Amazon. Then, factor in your costs, including the cost of goods, shipping, and Amazon fees. You should also consider the price of any paid advertising that you're doing to promote your products.

Once you have all of these costs accounted for, you can determine a price point that will allow you to be profitable while still being competitive. Just keep an eye on your competitors' prices and adjust yours accordingly.

Consider where products are manufactured and sourced

Another important factor to consider when selling on Amazon is where your products are manufactured and sourced, which can impact your shipping costs and lead time.

If you're manufacturing your products yourself, you'll need to factor in the cost of materials, labor, and shipping when determining your prices. If you're sourcing your products from a supplier, you'll need to factor in the shipping cost from the supplier to Amazon's warehouses.

You'll also need to consider your lead time, which is the amount of time it takes for you to receive your products from your supplier. So if you're sourcing products from overseas, you'll need to factor in a longer lead time and higher shipping costs.

Pro Tip: When sourcing products from overseas, try to find a supplier that offers Amazon FBA. This way, you can have your products shipped directly to Amazon's warehouses and take advantage of their free shipping.

Register for an Amazon seller account

If you're ready to start selling on Amazon, creating a seller account is first. You can do this by registering for an Amazon account and then going to the "Sell on Amazon" page. You'll be able to sign up for a Professional or Individual seller account there.

While the distinction between the two types of accounts may not be immediately clear, it's important to understand the difference before you start.

An Individual seller account is best for low-volume sellers who plan to sell fewer than 40 items per month. With this account type, you'll pay $0.99 per item sold, plus a referral fee. A Professional seller account is best for high-volume sellers who plan to sell more than 40 items per month. You'll pay $39.99 per month with this account type, plus a referral fee.

So if you're just getting started selling on Amazon, an Individual seller account is probably the best option for you. But if you plan to sell a high volume of products, you'll save money in the long run by signing up for a Professional account.

Consider PPC and marketing strategies to increase sales

Lastly, once you've registered for an Amazon seller account and listed your products, you'll need to start driving traffic to your listings. The best way to do this is by investing in paid advertising, like PPC (pay-per-click) ads.

You can also use organic marketing strategies to promote your products, like SEO (search engine optimization), content marketing, or social media marketing. But it will take longer to see results with these methods since you'll be relying on organic traffic.

Paid advertising is the quickest way to get your products in front of potential buyers. And when done correctly, it can be a very effective way to increase sales and grow your business. Just make sure to factor thosecosts into your overall pricing strategy.

How to find products to sell on Amazon

With all that said, let's look at some strategies you can use to find products to sell on Amazon.

Amazon keyword research tools

The first step in finding products to sell on Amazon is to do your keyword research. This will help you determine if the products you’re considering are in demand and how to optimize your listings for those keywords.

You can use a few keyword research tools, but we recommend using Merchant Words and Jungle Scout's Keyword Scout. Both tools are designed specifically for Amazon keyword research and will help you uncover high-volume, low-competition keywords.

Once you have a list of target keywords, you can use them to optimize your product listings

This will help your products rank higher in Amazon's search results, making them more likely to be seen and purchased by potential buyers.

Discover keywords with lower competition

Lower competition keywords are keywords that fewer people search for but are more specific in intent. Below are two examples of keywords and the respective competition in the same niche.

In the first example, we do a simple search in Google for “dog bed”. If you look at the read box frame, and it Google gives you the number of competing pages for that keyword phrase.

Wow, over 1 billion pages are competing for that top spot.

Let's try another one and see what we find. This time we’ll search for “dog bed for great dane”.

1.1 billion Vs. 31 million. That is a big spread, and it’s common to see numbers like these, but the trick is to find the ones with fewer competing pages. Most top-rated keyword tools make finding these lower competition keywords easier.

In addition to using keyword research tools, you can find keywords with lower competition by looking at Amazon's search results since we know how competitive these two terms are from Google's search results.

To do this, simply enter a few relevant keywords into the Amazon search bar and take note of the products that appear in the results. Then, check the sales rank of each product. The lower the sales rank, the less competition there is for that keyword.

You can also use Amazon's "Customers Also Bought" and "Frequently Bought Together" sections to find related products that have low competition. These sections appear on product pages and can be a goldmine for finding profitable keywords to target.

Find inspiration from Amazon best sellers

Another great way to find products to sell on Amazon is to look at what's already selling well. You can do this by looking at the Amazon Best Sellers page and taking note of the products that are selling best.

You'll see the top 100 best-selling products in each category and the sales rank and price of each product.

You can also use Jungle Scout's Product Tracker tool to see real-time sales data for any product on Amazon. This is a great way to understand which products are in demand and selling well.

Combining both Amazon keyword research and bestseller data is a surefire way to find profitable products to sell on Amazon.

Analyze Amazon Movers & Shakers

As the name suggests, the Amazon Movers & Shakers page shows you which products sell the most in a given day or week (usually for the past 24 hours). This is a great way to find trending products that you can jump on and capitalize on. For instance, if you see a product that's selling a lot but doesn't have many reviews, you know it's a new product with potential.

Amazon autocomplete search

Like other search engines, Amazon autocomplete suggests popular searches as you type. This can be a great way to find popular products people are searching for.

To use this method, simply enter a relevant keyword into the Amazon search bar and take note of the suggestions that appear. These are all popular searches related to your keyword, which means they're likely to be profitable.

Here's an example of how this works:

If we enter the keyword "coffee" into the Amazon search bar, we can see a few popular searches that appear as suggestions:

  • coffee maker
  • coffee grinder
  • coffee pods

These are all popular coffee searches, meaning they're likely to be profitable keywords or are already being searched by people interested in buying coffee products.

Read product reviews to find pain points

People leave reviews for products on Amazon to share their experiences and provide helpful feedback for other shoppers. This is a great way to understand what people like and don't like about a product.

When reading reviews, look for common complaints or issues people have with the product. These are called "pain points." For instance, if you're looking at reviews for a coffee mug and people say it leaks, that's a pain point.

If you can find a product with pain points, there's an opportunity to improve upon it and create a better version. This is how many successful products are created.

Ask yourself: what needs does this product have that are not being met?

Then, try to create a product that meets those needs. This is how you can find success with selling products on Amazon.

Find niches or micro niches with an audience

A niche is a group of people with a common interest. A micro niche is a smaller subgroup within a niche. For instance, the fitness niche could be considered a micro niche if you narrowed it down to people interested in Crossfit.

When you're looking for products to sell on Amazon, it's important to find a niche or micro niche with a passionate and engaged audience. These people are most likely to buy products and leave reviews.

You can use Google Trends or Amazon's search bar to find a niche or micro niche. Simply enter in a relevant keyword and see what comes up. You can also use Amazon's Best Sellers page to get an idea of what people buy in a given category.

For example, let's say you're interested in selling kitchen products. You could use Amazon's search bar to find relevant keywords and see what comes up. Alternatively, you could go to Amazon's Best Sellers page and see what the top-selling kitchen products are.

You can also use Google Trends to get an idea of what people are searching for. Simply enter in a relevant keyword, and you'll see a graph of how that keyword has been trending over time.

Research product trends

It's important to find a niche or micro niche with a passionate and engaged audience. But it's also important to make sure that the niche you're in is trending upwards.

To do this, you can use Google Trends again. Simply enter in a relevant keyword and you'll see a graph of how that keyword has been trending over time.

You want to look for keywords consistently trending upwards over time. This indicates that more and more people are interested in that particular niche and are likely to buy related products.

The worst thing you can do is choose a niche in decline. Not only will this make it harder to sell products, but it could also mean that there are fewer potential customers interested in buying what you're selling.

Use an Amazon FBA Revenue Calculator

When you're looking for products to sell on Amazon, it's important to find profitable ones. The last thing you want to do is invest time and money into a product that doesn't make you any money.

To help with this, you can use an Amazon FBA Revenue Calculator. This will help you estimate your potential profits based on the product's price, the cost of shipping, and other factors.

This is a great way to make sure that you're only investing in products that are likely to be profitable. Otherwise, you could waste a lot of time and money on products that don't sell.

Look at top Amazon affiliate sites

Affiliate sites are websites that promote products and earn a commission on every sale they make. Amazon has its own affiliate program, which allows people to earn money by promoting Amazon products.

One way to find products to sell on Amazon is to look at top Amazon affiliate sites. These websites are making a lot of money by promoting Amazon products. From there, you can see what products they're promoting and how well they sell.

This is a great way to get an idea of what products are in demand and are likely to be profitable. Plus, it can give you some ideas for products that you might not have thought of before.

Search product sourcing sites like Alibaba

Lastly, another great way to find products to sell on Amazon is to search product sourcing sites like Alibaba. These are websites where manufacturers and suppliers list their products.

You can use these sites to find products you're interested in and then contact the supplier to see if they're willing to sell them to you. This is a great way to find high-quality products that might be difficult to find elsewhere.

Better yet, you can often find these products at a lower cost than you would from a retail store. This means that you can sell them for a lower price and still make a profit.

Tips for finding profitable products to sell on Amazon

While the above were the most popular methods for finding products to sell on Amazon, they're not the only ones. Here are a few more tips that you can use to find profitable products:

Find products that cross-sell

Cross-selling is when you sell a product that goes well with another product. For example, if you're selling kitchen knives, you might cross-sell them with a cutting board.

Cross-selling is a great way to increase your profits because it allows you to sell two products for one price. Plus, it's likely that the customer will need the other product, so they're more likely to buy it from you.

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You can use Amazon's search engine to find products that cross-sell well. Simply enter in a keyword for the product you're interested in and then look at the "Frequently bought together" section.

This will show you a list of products often bought together with the product you're interested in. These are usually good candidates for cross-selling.

Stay away from Amazon brand products

Another thing to keep in mind is that you should stay away from Amazon brand products. These are products made by Amazon and sold under their brand name.

While these products might be popular, they're also very competitive. Not to mention, Amazon takes a large cut of the profits, so you might not make as much money as you'd like.

Instead, focus on selling products from other brands. These are usually easier to sell, and you can make a higher profit margin.

Avoid high-competition products and top brands

In general, you want to avoid products with a lot of competition. These are usually products from top brands that everyone knows about. Not only will it be difficult to compete with these brands, but you'll also have difficulty getting noticed.

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Instead, focus on selling products that don't have as much competition. These products might not be as well-known, but they'll be easier to sell. And, you can still make a good profit on them.

You can again use Amazon's search engine to find products with less competition. Simply enter in a keyword for the product you're interested in and then look at the "Sponsored Products" section.

This will show you a list of products that are being promoted by other sellers. If there are a lot of products being promoted, then it's likely that there's a lot of competition. But if there are only a few products, then it's a good sign that there's less competition.

Find lightweight products

When selling products on Amazon, it's important to keep shipping costs in mind. The heavier the product, the more it will cost to ship. So, when looking for products to sell, try to find lightweight ones. You can keep your shipping costs down and increase your profits.

Choose products that have high demand and search volume

Another thing to consider is the demand for the product. You want to choose products that people are searching for and buying. To do this, you can use Amazon's search engine again. This time, take a look at the "Best Sellers" section.This will show you a list of the best-selling products on Amazon. These are usually products that have high demand and are easy to sell. So, they're a great option for you to consider.

Of course, you also want to make sure that there's enough search volume for the product. Otherwise, it might be difficult to get your listing seen by potential customers.

You can use a keyword research tool like Google Keyword Planner to check the search volume. Simply enter the keyword for the product you're interested in, and it'll show you the average monthly search volume.

Ideally, you want to choose a product with at least 1,000 searches per month. This will ensure that there's enough demand for the product.

Pick competitors that don't have thousands of 4+ star reviews

Next, you want to make sure you choose a product you can compete with. To do this, you'll want to look at the reviews for the competitor's products.

Ideally, you want to pick a product where the competitors don't have thousands of 4 and 5-star reviews. If they do, it will be very difficult for you to compete.

Of course, you also want to ensure that your chosen product has good reviews. Otherwise, it's likely that it's not a good product, and you'll have a hard time selling it.

You can again use Amazon's search engine to find products with good reviews. This time, look for products in the "4 and up" category. This will show you a list of 4-star reviews or higher products. These are usually products that are high quality and easy to sell.

Choose products priced in the sweet spot - not too low, not too high

When it comes to pricing, you want to find a sweet spot. You don't want to price your products too low, making it difficult to make a profit. But you also don't want to price them too high or no one will buy them.

Ideally, you want to find a happy medium between the two. A good rule of thumb is to price your products at around double the cost. This will give you a good profit margin and ensure that your products are competitively priced.

Notice poor competitor listing gaps to capitalize on

Poor competitor listings are one of the best opportunities to get your product noticed. Look for things like

These are all things that you can do better than your competitors, and it will help your listing to stand out. So, take advantage of these opportunities to get ahead.

To find poor listings, you can again use Amazon's search engine. This time, look for products with a low "sales rank." This indicates that the product isn't selling well and is likely poorly listed. These are great opportunities for you to capitalize on.

Avoid fragile products

Just like picking lightweight products, you also want to avoid fragile ones. These are items that are easily broken and can be costly to ship. So, they're best avoided if possible to minimize the risk of damage.

Stay away from seasonality and fads

Some products are just seasonal. For example, you're not going to sell a lot of Christmas decorations in the summer. And some products are just fads that come and go. So, you want to avoid these types of products as well. Instead, focus on products that have more year-round appeal.

Sample from multiple vendors for highest quality product

Lastly, you want to ensure you're getting a high-quality product. To do this, you'll want to order samples from multiple vendors. This will help you compare the products' quality and choose the best one for your needs.

Best Amazon product and keyword research tools

As you've probably noticed, a lot of research goes into finding the right products to sell on Amazon. And, if you're not using the right tools, it can be very time-consuming. Luckily, there are a few tools that can help to make the process a lot easier. Here are some of the best Amazon product and keyword research tools:

Jungle Scout

Jungle Scout is an Amazon product research tool that makes it easy to find products that are likely to be successful on the platform. It does this by analyzing data from Amazon and giving you insights into which products are selling well and which aren't.

Helium10

Helium10 is another great product research tool. It's similar to Jungle Scout in that it helps you find products that are likely to be successful on Amazon. However, it also has a few other features that can be helpful, such as keyword research and listing optimization tools.

Ahrefs

Ahrefs is a tool that's primarily designed for SEO purposes. However, it can also be helpful for Amazon product research. This is because it has a keyword research feature that can help you find the right keywords to target for your product listings. It also has a "site explorer" feature that can help you spy on your competition and see what's working for them.

SellerApp

SellerApp is another tool that's designed specifically for Amazon sellers. It has a range of features that can be helpful for product research, such as product tracking and competitor analysis. But what truly gives it an edge is that it has Sales Analytics, which helps you see how well your products sell in real-time. This is a valuable tool for ensuring that you're on the right track with your product research.

AMZ.One

AMZ.One is a tool designed to help you with every aspect of selling on Amazon. This includes product research, keyword research, negative review notifications, hijack listing alerts, listing optimization, and more. It's a great all-in-one solution for those who want to streamline their Amazon selling operation.

Merchant Words

Merchant Words is a tool designed to help you with keyword research. It gives you insights into the keywords people use to search for products on Amazon. This is valuable information that can help you to choose the right keywords to target for your product listings.

WordTree

If you're ever at a point where you're wondering why your competitors are ranking for certain keywords, and you're not, WordPress can be a helpful tool. It lets you see the "keyword tree" for any given listing. This shows you all of the keywords that are being used to rank for that listing. You can then use this information to improve your own listings.

eGrow

For an ultimate niche analysis, eGrow is the best tool. It offers in-depth competitive analysis about your competitor's products, buyer intent keywords, estimated sales volume, and more. This information can be very helpful for fine-tuning your product research strategy. It also includes keyword analysis and a few other features that can be helpful for Amazon sellers.

FAQs on finding products to sell on Amazon

What are the Amazon fees to sell products?

Amazon's fees depend on the type of product you're selling and your subscription plan. For instance, if you're selling a physical product, you'll be charged a referral fee, a percentage of the sale price. You'll be charged a variable closing fee if you're selling a digital product, such as an eBook. Check the full list here.

How do I source products to sell on Amazon?

Sourcing products can be done in several ways. You can find products to sell on Amazon by sourcing them from suppliers, manufacturing them yourself, or finding them through retail arbitrage. Alternatively, you could also wholeheartedly jump into private label products.

How can I find manufacturers to produce the products?

You can find manufacturers to produce the products in a few different ways. You can use Alibaba, Global Sources, or other similar platforms. You can also reach out to potential manufacturers directly. 

Final thoughts on finding products to sell on Amazon

Finding products to sell on Amazon can be a daunting task, but it's doable. With the right tools and resources, you'll be able to find the perfect products for your business. Building an ecommerce business takes time and effort, but it can be incredibly rewarding. So don't give up, keep learning, and keep growing!

And remember that you're not in this alone–CopyAI is here to help you with all things written for your store-from your listing titles to your product descriptions. Give it a try today!

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