How To
9 min read

How to Do Pinterest Keyword Research in 2022

Soniya Khubchandani

August 11, 2022

Pinterest, at its core, is a search engine.

And just like any other search engine, you need to nail your SEO strategy to be successful on Pinterest as a business or creator.

Users frequently use the Pinterest search bar to discover new ideas, trends, and visual inspiration by typing in keywords.

This makes keyword research a crucial skill to learn and leverage to boost your content's discovery.

However, many marketers ignore this step and waste time creating and pinning content that gets little to no traction.

This in-depth guide will teach you why Pinterest keyword research is essential and how to do it without hassle.

We cover several methods with screenshots and tips to help you master this skill.

Let us get started.

Why is keyword research essential for success on Pinterest?

Pinterest is a unique combination of social and search features with over 400 million monthly active users. This makes it a valuable channel for every marketer.

Below we cover some notable ways how performing keyword research can help you be successful on the platform.

Generate new pin ideas

Keyword research is an important step in building an effective Pinterest content strategy.

Pinners (Pinterest users) actively seek inspiration and ideas on the platform. The more ideas you can share with them, the more pins they'll add from your boards.

And the more pins, the more traffic to your website. 

This makes it very valuable to understand what pinners are looking for when they search.

Performing keyword research allows you to find your target audience's search terms. These may include long-tail keywords and popular head terms like "party decorations."

Once you have this information, you can better create content relevant to their needs.

Boost discovery of your pins

So you have an excellent idea for a pin, but how do you make it go viral?

Search is the most common channel through which users on Pinterest discover new pins.

The first thing you need to do is learn how the Pinterest search works. For your Pins to appear in search results, they must have relevant keywords in their Pin title and description.

Keyword research makes Pinterest marketing more effective by helping you find the best keywords.

Optimize the discovery of your boards

Example of searching boards on Pinterest

Pinterest boards are virtual pinboards where you can organize and categorize the content (pins) you want your audience to find on Pinterest.

You can create as many boards as you want; they're a great way to keep your pins organized.

For example, if you sell toys for kids, you might have one board for classic toys, another for learning, yet another for DIY toys, and so on.

A board has a title and description, and others can follow it. New pins added to a board that is followed are more likely to appear in the user's home feed.

Relevant boards can be found by a Pinterest user directly from a search, as shown in the above screenshot.

Like pins, you can boost the discovery of boards by optimizing them for relevant keywords.

Get product ideas for your business

Pinterest is a great place to look for new product ideas for your business because it's full of content from users who love sharing their passions with others.

You can see what people are pinning, what they're interested in, and what they want to buy based on their pins. When you know what people want to buy, you'll be able to create products that will sell well for your business.

For example, if you see many people pinning pictures of jewelry and accessories, that might be a good indication that they're looking for new pieces to add to their collection. You can then create products based on what you've seen on Pinterest and sell them through your store.

Drive relevant traffic to your website

Alt text - Success story example of traffic from Pinterest

Pinterest is one of the few social media platforms that doesn't want to build a walled garden where all content must be consumed on the platform.

On the contrary, it makes it seamless for users to learn more after checking out a pin by clicking through to an external business.

Think of this as how Google search operates. Users search for what they want and click on a result to learn more by visiting the source website.

This opens up a massive opportunity for businesses that want to capitalize on this behavior by driving traffic from Pinterest back to their websites and turning them into conversions.

Increase your Pinterest profile views

Besides pins and boards, your Pinterest SEO strategy should also cover profile optimization.

Pinterest offers a dedicated search results tab to discover profiles of businesses and creators on the platform. By focusing on profile SEO, you can increase your profile views significantly.

It includes ensuring your profile is filled out entirely and optimized for search. This means including relevant keywords in the description section, adding the website URL, and updating your bio to include some unique value proposition or benefit to the reader.

Pro Tip: Write a persuasive bio with this free AI-powered media bio generator.

8 methods you can use to find the best keywords for Pinterest 

Now that we understand the importance of keyword research on the platform, let us introduce you to several powerful methods to find relevant keyword ideas for your Pinterest content.

Use Pinterest's search autocomplete suggestions

Example of Pinterest search autocomplete suggestions

Pinterest's search autocomplete feature is an excellent source of keyword ideas.

To access it, simply type anything in the search bar and wait for a second. The autocomplete suggestions will populate as a dropdown below the seed term.

Tips to make the most of Pinterest’s search autocomplete for keywords

  • Start with short seed terms.
  • Change the last alphabet after space one by one to trigger new suggestions.
  • Keep adding new words to get more specific long-tail keyword results.
  • Track the order in which keywords are suggested to judge their popularity and search volume.

Use Pinterest's guided search

Example of the Pinterest guided search feature

You've probably already heard of Pinterest's guided search feature, but are you using it?

If you're not, you're missing out on a great way to find new keyword ideas.

To use guided search, simply type your keyword into the search bar and run the query. You'll be presented with a list of related keywords in a horizontal strip below the search box in the form of chips.

Using it, users can find and follow new interests, get inspiration and learn more about topics that interest them.

As a Pinterest marketer, you can copy these terms and add them to a master keyword list.

One helpful way to use the guided search suggestions is to plan and organize your boards. You can create a master board for a head term like "jewelry designs" and have related boards mapped to specific keywords that drill down further. 

For example, "handmade jewelry designs,” "contemporary jewelry designs," "flower jewelry designs," and so on.

This hack of prefixing guided search suggestion terms to your main keyword can also help you generate tons of content ideas, each covered by one pin.

Use the "Related searches" feature

Example of "Related searches" box in Pinterest search results

If you're spending time on Pinterest, you've probably noticed a box with the "Related searches" label that appears alongside the search results.

The box contains a list of suggested terms that Pinterest thinks might be relevant to your main query.

It can become a quality source of new keyword ideas or even help you find niche markets you might not have considered before.

The related search box suggestions often point to new topics or angles you can use for your content. You can also see what other people are pinning and get ideas for new boards or blog posts.

Leverage the Pinterest Ads platform's native keyword research tool

Native keyword research tool inside the Pinterest Ads platform

A free native keyword research tool on the Pinterest Ads platform allows advertisers to find new keyword ideas based on their seed terms. This tool also provides Pinterest keyword search volume ranges for the suggestions.

Fortunately, organic Pinterest marketers can access this powerful application without requiring them to run a paid Pinterest ad.

Think of it as Google Keyword Planner for Pinterest.

How to access the Pinterest Ads keyword research tool to generate keyword ideas

  • Create a Pinterest business account if you don't have one already.
  • Login to your business account.
  • Visit ads.pinterest.com.
  • Initiate the ad campaign creation workflow by clicking on Create Ad.
  • Select your campaign objective and fill in other details.
  • Create an ad group.
  • Go to the Interests & keywords section.
  • Switch to the Add keywords tab.
  • Enter your seed term to generate keyword ideas.
  • Select and copy keywords you like.
  • Repeat the process with other seed keywords to generate more ideas.

Use the Pinterest Trends tool

Example search data in Pinterest Trends tool

Pinterest offers another free tool called Pinterest Trends to help creators discover trending ideas across the most popular categories on the platform.

However, the tool is accessible and shows data for only three countries as of July 2022. These are the US, UK, and Canada.

Pinterest may add more countries in the future. Until then, if you try to access the tool at the URL trends.pinterest.com, you may get a message saying, "Sorry, trends are not yet available in your location."

If you have access to the tool, here is how you can use it to generate keyword ideas and more:

  • Use your desktop or mobile browser to open Pinterest Trends.
  • Select the country for which you want to view the data from the dropdown options.
  • Search for a topic or select one of the suggested trending topics.
  • When you type in a search term, Pinterest will also suggest related searches on the platform. These include both common and trending words related to your seed topic.
  • You can view a graph for each keyword phrase plotted between search volume and 12 month time period. Pinterest normalizes the volume data on a 0-100 scale.
  • Further, you can compare up to 4 terms on the same graph.
  • You can also view popular pins and related terms for your seed topic.

Overall, Pinterest Trends can offer you robust data on actual topics that are popular amongst your target audience and inform your content strategy.

Use tag suggestions in Idea Pins

Tag suggestions when creating an Idea Pin

Lastly, we will use Idea Pins to generate even more keyword ideas. You don't need to publish an Idea Pin to use this method.

Idea Pins are Pinterest's newly launched content format that allows multiple images and videos to be added like a story.

How to leverage Idea Pins to come up with more keywords

  • Select Idea Pin under Create menu.
  • Add an image or video. You will see a dedicated section to add tags. You can add up to 10 tags per creative. The purpose of adding tags is to help people find similar ideas faster.
  • Type in a seed tag, and you will get related tag suggestions.
  • Copy the suggestions you like.
  • Repeat the process with other seed tag terms.

Pinterest Predicts

Pinterest provides a report to show what they believe will be upcoming trends called Pinterest Predicts. In 2021, 8 out of their 10 predictions turned out to be correct, so this is a helpful way to get ahead of your competition and hop on popular keywords and trends early. 

While you won’t find the keyword data from Pinterest keyword research tools, it will help you to brainstorm and add to your keyword lists for better Pinterest marketing.

Pinterest keyword research tools

While using Pinterest itself is a great (and free) way to research keywords, there are a few Pinterest keyword tools that you can utilize as well. Unfortunately, the most popular SEO tools like Ahrefs or Semrush do not give you Pinterest keyword data, but here are a few apps that do.

Keywordtool.io

Keyword Tool makes gathering keywords from the Pinterest autocomplete feature much easier. You can find keywords by country, language, and analyze keyword data like monthly search volume, keyword competitiveness, and estimated cost-per-click (CPC). You can try it for free or get a paid plan that allows you to conduct keyword research for several other search engines.

Pin Inspector

Pin Inspector is a dedicated Pinterest keyword research tool that has features like analyzing pins and boards, generating trends and keywords, allowing you to browse and scrape, showing you top-performing pins and ads, displays top performing content from your competition, as well as keyword volume, CPC, and competition data. The software comes at a one-time cost that is available for Mac and PCs.

Keysearch

Keysearch provides all the relevant keyword data you need from a Pinterest keyword tool, like average search volume, keyword competition, CPC, and allows you to export data if you want to import to your favorite SEO keyword research tools. It also gives the same keyword data features for other popular search engines. Try it for free or pay a low $17/month for the premium version.

There are also free Chrome browser extensions like Pindodo or SeoStack that help to generate keyword lists for Pinterest so you can develop seed and long-tail keywords. 

Closing remarks on Pinterest keyword research

Pinterest's heavy reliance on search-based content discovery makes keyword research an essential skill to master to succeed on the platform.

Users find new pins primarily through search. You need to optimize for the right keywords to drive traffic and increase engagement on your pins.

But how do you find the right keywords?

That is where keyword research comes in.

After reading this in-depth guide, we hope you feel confident about executing a robust Pinterest strategy for your business.

If you need further help writing compelling pin titles and descriptions, don't miss taking advantage of CopyAI's AI writing tools.

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