How To
8 min read

Is Your Personal Brand on Point?

Andrew Lane

June 2, 2022

The business world is full of corporate suits and entrepreneurs scattered throughout. These individuals are all trying to achieve success, but for the most part, their inability to stand out from the crowd is holding them back.

It's no secret that building a strong personal brand is like having a superpower.

Everywhere you go, people know your name and what you're about. You're able to make the connections you need to move forward in your career and life, and people are eager to collaborate with you.

This is what you want for yourself—and it's not as far out of reach as you might think.

If you're ready to start building your own personal brand, here are three tips to help you stand out from the crowd.

But first, what is personal branding?

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.

Why is personal branding important?

Personal branding is the cornerstone of all successful freelancers or entrepreneurs. It’s a way to present yourself to the world and carve out a space for your ideas, passions, and personality.

If you think about brands that you love, such as Apple, BMW, or Chanel, you will see that these brands all have one thing in common: they stand for something. They have a mission and they know exactly who they serve and how they want to be perceived in their industry.

Every freelancer or entrepreneur should build their personal brand if they want to grow their business and attract clients. But what is a personal brand? It’s a promise of value to your market and audience. It shows people what you believe in and what you stand for. Your personal brand is the reason why clients choose your services instead of someone else’s.

We often associate personal brands with celebrities, but that’s not true. Everyone has a personal brand, whether they like it or not. If you don’t make an effort to build your own personal brand, people will create one for you.

If your goal is to stand out from the crowd and attract high-paying clients, then understanding personal branding is the key to success.

What are the benefits of building a personal brand?

  1. Increase Your Visibility. There are billions of people on social media right now. That's a lot of people, and a lot of potential connections. If you're looking to get noticed as an expert in your industry, or just hoping to spread the word about your product or service, it helps if you've already got a strong personal brand.
  2. Improve Your Credibility. A strong personal brand can help you stand out from the crowd, and give others confidence in what you have to say. A great brand makes everyone feel like they can trust you, which goes a long way towards establishing yourself as credible in your field.
  3. Enhance Your Revenue Streams. Part of what makes a brand successful is its ability to generate revenue for its owner. Whether you want to sell more books, make more money from freelance gigs, or get more traffic to your website, having a strong personal brand can help make it happen—it's all about getting people's attention and holding onto it long enough to impress them with what you have to offer.

What makes a strong personal brand?

A strong personal brand is the perception others have of you and the value you bring to them. While it’s important to focus on your strengths, you also need to be aware of your weaknesses.

A strong personal brand cannot be built without understanding who you are. Personal branding is one of the most critical elements for success in business. Whether you’re a startup founder or an employee, personal branding is everything.

So what makes a strong personal brand? Here are a few things:

  • Impact: You are well known for making a difference. You get results. You make things happen. People take notice when you do something. They are in awe of what you achieve.
  • Helpfulness: You go out of your way to help others succeed. This isn't about looking for ways to get favors from people — it's about genuinely wanting to help others succeed because you know that we all need each other to win in business and in life.
  • Specialized knowledge: You have deep knowledge about something that others find valuable and don't have. It doesn't have to be a specific skill or area of expertise; it could be an area of passion, such as travel or art or sports, if you're more knowledgeable than most people in those areas.
  • Network: It's not who you know; it's who knows you and thinks highly of you that counts. As you continue to build your network, the quality of your network will increase.

flat lay photo

Here Are 3 Tips To Build A Strong Personal Brand:

1) Focus on a specific niche

Have you ever heard of the phrase ‘jack of all trades, master of none’? In business, it’s important to specialize in one area and be the best that you can be. This is how you create a personal brand that is unique and will allow you to stand out from the crowd.

If you try to cover everything, it’s hard for people to understand what your personal brand is about. Instead, specialize in one specific area, so people know exactly what they can expect from you and your business.

For example, Tim Ferriss, who wrote The 4-Hour Workweek, focused on building his brand around healthy productivity. If he'd tried to be an expert in everything, he would have ended up an expert in nothing.

Achieving this may mean going through an evaluation process to determine what your strengths are, who are the right audience for your business, and how those two factors intersect to produce a niche that represents the heart of your personal brand.

Once you have found a niche that matches your personality and skillset, it’s time to create an online presence that stands out.

Your niche should be something that you're good at, and that interests you. It should also be something that will add value to other people's lives, such as marketing or social media.

How do you choose a niche? Here are a few steps you can follow:

  1. Think about what you already enjoy doing. Think about your hobbies, interests, and skills. What kind of work can you imagine doing that incorporates these elements? This is often the best way to figure out where your interests lie.
  2. Look at your past experience. Think back to what you've done in the past — whether it was a job or a hobby. What areas did you excel in the most? What gave you the biggest sense of accomplishment? These are good indicators of where your talents and passions lie.
  3. Think about your future goals. Where do you want to see yourself in 5 years? 10 years? What will you have accomplished by then? How do you want people to remember you and what you've done with your time on this earth?
  4. Explore areas that are still unclaimed. This may seem counterintuitive on the surface, but it's actually one of the best ways to find a niche for yourself. Because there are so many people out there today trying to build personal brands, many spaces have been over-saturated (for example, "social media marketing"). If you want to stand out, look for a space where there isn't too much competition and claim it as your own. This will help others connect with you and remember you for what you do best.

In conclusion, you need to know who your target audience is so that you can tailor your message to them. Remember there are many different types of people in the world, so it's important that you stand out from the crowd and target one specific audience to begin with.

2) Master the art of storytelling

The key to building a powerful personal brand is mastering the art of storytelling. We live in an era where we are constantly bombarded with thousands of messages daily, so it’s no surprise that we’re becoming better at ignoring marketing messages. This is why storytelling resonates so much more with us.

Storytelling helps us connect with the person behind the brand. It allows us to get to know who you are and what makes you different from others in your field, which will ultimately make it easier for us to decide whether or not we want to do business with you.

Storytelling has been part of human communication for thousands of years and we now know it engages our brains on an emotional level and helps us remember messages more effectively.

girl in white shirt lying on bed holding white smartphone

Every brand needs a story to tell and if you want to build a strong personal brand, you need to identify yours. How did you get started? What was your first ‘aha’ moment? Who have been your mentors? How have you overcome challenges? What are your core values? A good place to start is by identifying what motivates you, researching other similar stories, and then coming up with a pitch that talks about where your story begins, how it’s evolved over time and where it might go next.

In conclusion, storytelling is crucial if you want to build a strong personal brand. Why? Because stories stick with people and they invoke emotions that inspire people to take action.

3) Remember that every interaction counts

Start by thinking of your personal brand as a result of what people say about you when you're not in the room. What are the three to five words that your colleagues, friends, and family would use to describe you? If you haven't asked them yet, we'd recommend doing so. Once you get some feedback, think about how those words reflect your values, passions, and strengths. Now think about how those can contribute to both achieving your goals and adding value in the workplace.

The difference between a strong personal brand and an average one is the level of engagement you have with your audience.

It’s not enough to have a great product, but rather how you connect with your customers in everyday interactions. Even the smallest of actions can make a huge difference.

It’s about being reliable, helpful, and consistent throughout every single customer interaction - building trust and credibility by providing value.

People can smell a fake from a mile away, so it’s important to be authentic and stay true to your values.

If you want to build a strong personal brand, then you must build relationships with your clients. It goes beyond financial transactions, it’s about that human connection.

In Summary...

Building a strong personal brand is one of the best things you can do to advance your career. But it's not enough to be a great employee. You have to be great at marketing yourself, too.

Branding is just as important for people as it is for companies. Your personal brand is the identity and reputation you create for yourself — both online and in person. It's what you're known for and what sets you apart from the competition. A strong personal brand will give you more opportunities to land your dream job, earn a promotion, attract clients or customers, get paid what you deserve, and make a difference in the world.

If you want to build a strong personal brand, follow these 3 tips to help you stand out from the crowd:

  1. Focus on a specific niche
  2. Master the art of storytelling
  3. Remember that every interaction counts

A strong personal brand can distinguish you from your peers and ensure your professional success, so it’s definitely worth the effort. By following these three steps to building a strong personal brand, you will find more opportunities in every area of your life.

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