Learn
10 min read

Why Online Reviews are Crucial for Your Business and Your Brand

Nahla Davies

October 14, 2022

What is the first thing you do before making a purchasing decision or settling for a brand? 

You go online to read reviews and get unbiased recommendations from customers like you, right? 

Well, you are not the only one. 9 out of 10 people will read reviews online before they buy anything. 

If you are running a business, reviews are vital. They decide your company's reputation and tell you how the public relates to your brand. 

Positive reviews can help you compete with established companies and help you build your business from scratch. Negative reviews, if not curated well, will force you to close up shop. 94% of shoppers will likely avoid your business if you have bad ratings online. 

This article explores the importance of reviews and how you can use them to build your business.

Why Reviews Are Crucial For Your Business 

Reviews Help Customers Make Informed Decisions 

Good marketing can attract many potential clients, but consumers tend to look for unbiased opinions about your product before they turn into buyers. And what other way to get an unfiltered opinion than from people like them who have purchased from you before? 

Typically, customers could get recommendations and reviews from family and friends before deciding what brand to purchase. But that is not always dependable, especially if they have never used the services or products they want to buy.

Recently, they have been turning to online reviews as they've become more accessible. They can quickly look up reviews on their mobile devices and instantly get first-hand information to help them make more informed buying decisions.

Consumers can access a spectrum of positive and negative reviews online that can offer them more information about the product they want to purchase. Positive reviews will confirm that your product can meet their expectations, while negative ones will caution them against potential pitfalls and help them find a fix or an alternative.

Brands can leverage the power of online reviews in swaying customers' decisions by incorporating them on their websites and encouraging customers to leave reviews. While providing detailed and accurate information about your product or service is crucial, you should add reviews in the mix to improve customer experience.

Reviews Will Help you Drive Up Sales

Receiving online customer reviews can enormously impact your business. They can significantly influence prospective customers to make a purchase. If you want to drive up sales, getting more positive reviews will help you achieve that.

But this doesn't happen overnight. You need to put in a lot of effort to encourage users to leave reviews on all major aggregators from Google my Business, Facebook, TrustPilot, etc. You then need to leverage these reviews to maximize their potential benefits.

Ads can increase your brand awareness but can't easily influence your prospects' buying decisions. Reviews, however, are widely regarded as trustworthy by consumers who naturally distrust ads. Customer reviews are so critical that almost 90% of shoppers won't take action until they read reviews.

You should also aim to have authentic reviews with less than perfect scores. Customers generally don’t trust 5/5 reviews that have generic or no comments. 

But there is only one way to achieve good reviews: delivering exceptional customer service and offering high-quality products. This will impact the kind of reviews your business will receive; a positive online review will help increase your sales.

Reviews are a powerful fuel that can greatly supercharge your business growth.  According to the team at Weave, an established Weave dental office was able to increase from 17 new patients a month to 76 new patients a month after that office increased their Google reviews from ten to two hundred.

They Will Improve Your SEO Efforts 

Customer reviews are very search-friendly compared to product descriptions or other content. Search engines like Google prioritize them, and they'll likely rank high in the SERPs, improving your SEO efforts. Enabling it adds credibility to your company, and new reviews written will add unique content to your site. 

High amounts of original and relevant content will increase the chance of your business ranking higher in search results, making your brand more visible. Additionally, search engine bots frequently crawl review pages compared to other Web pages on your websites.

The benefits of good SEO for your brand are immeasurable. Here is what you stand to gain:

  1. Increase organic traffic to your website
  2. Boosts your brand credibility 
  3. Increase local search rankings 
  4. Higher conversion rates
  5. Competitive advantage over competitors 
  6. It makes your content marketing efforts more effective 

Reviews Can Help You Stay Ahead of Competitors

It doesn't matter how niche your business is; you have competitors. And as a business, you want to be the leader of your industry. While that takes a lot, reviews can help you determine where you stand now and guide you on how you can go to the top. When you allow your clients to leave reviews, you can tell how you stuck up against competitors.

Reviews Can even be more important if your competitors don't allow their customers to leave reviews. You can take advantage of that to build your brand to new heights.

Additionally, customers are likely to support the business with the best reviews, and you can leverage this and stay one step ahead of competitors. How do you do this? By looking at their reviews (as well as yours) and addressing customers' pain points. Reviews can show you what competitors are doing wrong, and you can establish your brand as the alternative by fixing that problem.

And if your competitors have better reviews, you can use the opportunity as a learning experience, figure out what you are doing wrong and take appropriate steps. 

Reviews Can also provide for healthy competition and level the playing field. Customers get trustworthy information about different products instantly. If your business has better reviews, they'll likely choose you even if they come across your brand for the first time.

But this doesn't mean you should go out to create fake reviews to outshine competitors. Potential clients will identify them, and if review aggregators notice them, your business will be suspended from their site, which might cost you dearly.

Online Reviews Can Help You Improve your Business

In a world where businesses struggle to remain relevant and competitive, brands should prioritize customer feedback. According to a recent survey, 50% of small businesses don’t even make it five years before they have to close their doors. 

As a business, you want to keep growing, improving your services, and ensuring your customers are satisfied. You want to know areas you can improve your business and areas you excel at. You want to know your customer's expectations and deliver them. Without adequate customer reviews, you can’t get these invaluable insights easily.

Reviews are basically real-time feedback you receive from people who matter the most: your customers. They can give you valuable information about your business operations and employee performance. They can highlight small things that inconvenience them and offer you a chance to remediate them before they spiral out of control. 

Constructive customer feedback can improve your brand survival rates. It'll help you identify which processes are working and which employees are performing exemplary and provide you with other actionable business insights. This will ensure you make educated decisions, like hiring a chief compliance officer who will help you stay abreast of regulatory changes that impact your business, ensuring your growth and longevity.

Reviews Keep You Engaged With Your Customers 

When you allow your clients to leave reviews, you open a new door of communication. Only this time, you are not talking to prospects but actual buyers. You get to receive concrete sentiments from your customers and a chance to humanize your brand. Reviews allow you the opportunity to thank your customers for supporting your business and the chance to address any critique/negative review you receive.

When you reply to customers, they believe you care about them, which might prompt them to keep buying from you. Engaging with your customers' reviews is so essential for your business. Studies show that 53% of customers expect companies to respond to their reviews within a week. 

No brand is immune to mistakes. When that happens, and a customer rushes to rant and give you a one-star rating on Google my Business, you have the chance to set the record straight.

How to Respond to Negative Reviews

How you respond to negative reviews will determine how well current and future customers perceive your business. Over 40% of customers will visit a company if it addresses negative reviews. Here's what you should do:

Swallow your pride: First, you should apologize to the customer, which starts with admitting your mistakes and apologizing sincerely.

Don't Argue: Don't make the situation any worse by writing a 500-word response presenting your "facts" and dismissing your client's claims. Instead, be calm and empathetic.

Off Solution: Take responsibility for any mistake that might have happened and offer valuable solutions. This can be anything from refunds or replacements.

Make a Follow up: Give the customer your email, phone number, or address and let them contact you and help them solve the issue even more amicably.

Responding professionally to reviews shows how transparent and authentic your business is and that only builds stronger relationships with your customers. 

Additionally, you should avoid review censorship. This is the process of deleting reviews in an attempt to hide dirty linen and keep your score perfect. This will backfire on you and hurt your business more. The best thing to do when you receive a negative review is to respond to it as quickly and professionally as possible.

Reviews Help You Build Trust and a Loyal Customer Base

Getting people to talk about your products can be tricky, especially organically. You might have to hire influencers to start conversations or buy expensive engagement ads. But the cheapest way to get people's opinions about your brand is by allowing them to leave reviews on multiple platforms. 

Your most enthusiastic customers are your best brand ambassadors; they'll take time to talk about your products and guide others to complete a purchase. Research shows that 90% of buyers leave reviews for only one reason: to help others make better decisions. 

By creating a platform and encouraging your loyal clients to leave valuable positive reviews, potential clients build trust in your brand. And that's not all. When a person leaves a positive review, that means they're satisfied with your company, and over time, you can sell more products and services to them. 

Leverage Your Reviews 

As this article has highlighted, there is alot your brand stands to gain from customer reviews to ensure you grow your business. But that can only be achieved when you start leveraging that power. 

How do you achieve that?

By incorporating the reviews you receive into the marketing materials you use to attract and retain customers. You can add them to your content, email newsletters, coupons, and other marketing materials before sending them to potential clients. This will be helpful in their decision-making process, help them build trust in your company, and keep them engaged.

Learn
10 min read

Why Online Reviews are Crucial for Your Business and Your Brand

Nahla Davies
October 14, 2022

What is the first thing you do before making a purchasing decision or settling for a brand? 

You go online to read reviews and get unbiased recommendations from customers like you, right? 

Well, you are not the only one. 9 out of 10 people will read reviews online before they buy anything. 

If you are running a business, reviews are vital. They decide your company's reputation and tell you how the public relates to your brand. 

Positive reviews can help you compete with established companies and help you build your business from scratch. Negative reviews, if not curated well, will force you to close up shop. 94% of shoppers will likely avoid your business if you have bad ratings online. 

This article explores the importance of reviews and how you can use them to build your business.

Why Reviews Are Crucial For Your Business 

Reviews Help Customers Make Informed Decisions 

Good marketing can attract many potential clients, but consumers tend to look for unbiased opinions about your product before they turn into buyers. And what other way to get an unfiltered opinion than from people like them who have purchased from you before? 

Typically, customers could get recommendations and reviews from family and friends before deciding what brand to purchase. But that is not always dependable, especially if they have never used the services or products they want to buy.

Recently, they have been turning to online reviews as they've become more accessible. They can quickly look up reviews on their mobile devices and instantly get first-hand information to help them make more informed buying decisions.

Consumers can access a spectrum of positive and negative reviews online that can offer them more information about the product they want to purchase. Positive reviews will confirm that your product can meet their expectations, while negative ones will caution them against potential pitfalls and help them find a fix or an alternative.

Brands can leverage the power of online reviews in swaying customers' decisions by incorporating them on their websites and encouraging customers to leave reviews. While providing detailed and accurate information about your product or service is crucial, you should add reviews in the mix to improve customer experience.

Reviews Will Help you Drive Up Sales

Receiving online customer reviews can enormously impact your business. They can significantly influence prospective customers to make a purchase. If you want to drive up sales, getting more positive reviews will help you achieve that.

But this doesn't happen overnight. You need to put in a lot of effort to encourage users to leave reviews on all major aggregators from Google my Business, Facebook, TrustPilot, etc. You then need to leverage these reviews to maximize their potential benefits.

Ads can increase your brand awareness but can't easily influence your prospects' buying decisions. Reviews, however, are widely regarded as trustworthy by consumers who naturally distrust ads. Customer reviews are so critical that almost 90% of shoppers won't take action until they read reviews.

You should also aim to have authentic reviews with less than perfect scores. Customers generally don’t trust 5/5 reviews that have generic or no comments. 

But there is only one way to achieve good reviews: delivering exceptional customer service and offering high-quality products. This will impact the kind of reviews your business will receive; a positive online review will help increase your sales.

Reviews are a powerful fuel that can greatly supercharge your business growth.  According to the team at Weave, an established Weave dental office was able to increase from 17 new patients a month to 76 new patients a month after that office increased their Google reviews from ten to two hundred.

They Will Improve Your SEO Efforts 

Customer reviews are very search-friendly compared to product descriptions or other content. Search engines like Google prioritize them, and they'll likely rank high in the SERPs, improving your SEO efforts. Enabling it adds credibility to your company, and new reviews written will add unique content to your site. 

High amounts of original and relevant content will increase the chance of your business ranking higher in search results, making your brand more visible. Additionally, search engine bots frequently crawl review pages compared to other Web pages on your websites.

The benefits of good SEO for your brand are immeasurable. Here is what you stand to gain:

  1. Increase organic traffic to your website
  2. Boosts your brand credibility 
  3. Increase local search rankings 
  4. Higher conversion rates
  5. Competitive advantage over competitors 
  6. It makes your content marketing efforts more effective 

Reviews Can Help You Stay Ahead of Competitors

It doesn't matter how niche your business is; you have competitors. And as a business, you want to be the leader of your industry. While that takes a lot, reviews can help you determine where you stand now and guide you on how you can go to the top. When you allow your clients to leave reviews, you can tell how you stuck up against competitors.

Reviews Can even be more important if your competitors don't allow their customers to leave reviews. You can take advantage of that to build your brand to new heights.

Additionally, customers are likely to support the business with the best reviews, and you can leverage this and stay one step ahead of competitors. How do you do this? By looking at their reviews (as well as yours) and addressing customers' pain points. Reviews can show you what competitors are doing wrong, and you can establish your brand as the alternative by fixing that problem.

And if your competitors have better reviews, you can use the opportunity as a learning experience, figure out what you are doing wrong and take appropriate steps. 

Reviews Can also provide for healthy competition and level the playing field. Customers get trustworthy information about different products instantly. If your business has better reviews, they'll likely choose you even if they come across your brand for the first time.

But this doesn't mean you should go out to create fake reviews to outshine competitors. Potential clients will identify them, and if review aggregators notice them, your business will be suspended from their site, which might cost you dearly.

Online Reviews Can Help You Improve your Business

In a world where businesses struggle to remain relevant and competitive, brands should prioritize customer feedback. According to a recent survey, 50% of small businesses don’t even make it five years before they have to close their doors. 

As a business, you want to keep growing, improving your services, and ensuring your customers are satisfied. You want to know areas you can improve your business and areas you excel at. You want to know your customer's expectations and deliver them. Without adequate customer reviews, you can’t get these invaluable insights easily.

Reviews are basically real-time feedback you receive from people who matter the most: your customers. They can give you valuable information about your business operations and employee performance. They can highlight small things that inconvenience them and offer you a chance to remediate them before they spiral out of control. 

Constructive customer feedback can improve your brand survival rates. It'll help you identify which processes are working and which employees are performing exemplary and provide you with other actionable business insights. This will ensure you make educated decisions, like hiring a chief compliance officer who will help you stay abreast of regulatory changes that impact your business, ensuring your growth and longevity.

Reviews Keep You Engaged With Your Customers 

When you allow your clients to leave reviews, you open a new door of communication. Only this time, you are not talking to prospects but actual buyers. You get to receive concrete sentiments from your customers and a chance to humanize your brand. Reviews allow you the opportunity to thank your customers for supporting your business and the chance to address any critique/negative review you receive.

When you reply to customers, they believe you care about them, which might prompt them to keep buying from you. Engaging with your customers' reviews is so essential for your business. Studies show that 53% of customers expect companies to respond to their reviews within a week. 

No brand is immune to mistakes. When that happens, and a customer rushes to rant and give you a one-star rating on Google my Business, you have the chance to set the record straight.

How to Respond to Negative Reviews

How you respond to negative reviews will determine how well current and future customers perceive your business. Over 40% of customers will visit a company if it addresses negative reviews. Here's what you should do:

Swallow your pride: First, you should apologize to the customer, which starts with admitting your mistakes and apologizing sincerely.

Don't Argue: Don't make the situation any worse by writing a 500-word response presenting your "facts" and dismissing your client's claims. Instead, be calm and empathetic.

Off Solution: Take responsibility for any mistake that might have happened and offer valuable solutions. This can be anything from refunds or replacements.

Make a Follow up: Give the customer your email, phone number, or address and let them contact you and help them solve the issue even more amicably.

Responding professionally to reviews shows how transparent and authentic your business is and that only builds stronger relationships with your customers. 

Additionally, you should avoid review censorship. This is the process of deleting reviews in an attempt to hide dirty linen and keep your score perfect. This will backfire on you and hurt your business more. The best thing to do when you receive a negative review is to respond to it as quickly and professionally as possible.

Reviews Help You Build Trust and a Loyal Customer Base

Getting people to talk about your products can be tricky, especially organically. You might have to hire influencers to start conversations or buy expensive engagement ads. But the cheapest way to get people's opinions about your brand is by allowing them to leave reviews on multiple platforms. 

Your most enthusiastic customers are your best brand ambassadors; they'll take time to talk about your products and guide others to complete a purchase. Research shows that 90% of buyers leave reviews for only one reason: to help others make better decisions. 

By creating a platform and encouraging your loyal clients to leave valuable positive reviews, potential clients build trust in your brand. And that's not all. When a person leaves a positive review, that means they're satisfied with your company, and over time, you can sell more products and services to them. 

Leverage Your Reviews 

As this article has highlighted, there is alot your brand stands to gain from customer reviews to ensure you grow your business. But that can only be achieved when you start leveraging that power. 

How do you achieve that?

By incorporating the reviews you receive into the marketing materials you use to attract and retain customers. You can add them to your content, email newsletters, coupons, and other marketing materials before sending them to potential clients. This will be helpful in their decision-making process, help them build trust in your company, and keep them engaged.

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