3 min read

4 Reasons Every Startup Should Invest In Content Marketing

Andrew Lane

June 2, 2022

4 Reasons Every Startup Should Invest In Content Marketing

When you're a startup, every dollar you spend matters. That's why it's important to be strategic about where you put your money.

One of the best places to invest? Content marketing.

The numbers don't lie: Content marketing is becoming more and more popular as a way to acquire new customers. If you're looking for an effective, cost-efficient, and lasting type of marketing that will get you customers in the long run, look no further!

For every startup business owner, customer acquisition top the list of concerns. To master customer acquisition, you should make sure that your content marketing strategy is in place. These are 4 reasons why you should invest in content marketing:

  1. Customer Acquisition
  2. High ROI
  3. Brand Authority
  4. Long-term Assets

Reason #1:  Content Marketing Helps Startups Attract, Engage and Convert New Customers

The first thing to understand about content marketing is that most of the time, it’s not trying to produce a direct sale. Instead, it’s trying to indirectly increase sales or awareness by building a relationship with customers over time.

If you’re a SaaS startup just starting out, you’re going to need all the help you can get. Your user acquisition can be much more frictionless if you know how to leverage content marketing.

This is especially important if you’re targeting a B2B audience. B2B buyers are doing research on their own — they are more informed than ever before — and don’t want to be interrupted by cold calls or sales emails. And there is no better way to build relationships than through content marketing.

Content marketing is also great for startups because it can generate 3 times as many leads per dollar spent as traditional marketing.

Reason #2: Content Marketing Helps Startups Develop Thought Leadership In Your Industry

Content marketing is great for your business because it builds trust and authority. The more content you create, the more people will come to recognize your brand as a trusted source of information in your industry, which will naturally lead them to seek out your products and services.

One of the best ways for startups to build their businesses is by establishing themselves as experts or thought leaders in their industry through content marketing. This can be done through a blog, YouTube channel, podcast or social media pages.

Content marketing is about helping potential customers solve their problems. When people read content that helps them, they begin to see your brand as more than just a company that makes products or services. They begin to view you as a valuable resource and partner.

As a startup business owner, you are in an excellent position to establish yourself as an expert in your field because there is so much that you have learned in the process of getting your business off the ground. It’s highly likely that there are other people out there who want to learn what you know!

Reason #3: Content Marketing Costs Less Than Traditional Marketing 

If you’re a startup business owner, the first few years of operation can be tricky to navigate. You’re probably looking for ways to grow your brand and build market share, but at the same time, you’re likely strapped for funds and other resources.

Content marketing can help you out on both fronts. It’s an effective way to gain exposure for your business, but it also requires little capital. In fact, according to recent studies, content marketing costs 62% less than traditional marketing.

Hiring a single writer or putting out a half-page ad in the local newspaper would eat up your budget pretty quickly. And in both cases, those efforts would probably reach far fewer people than a strategically designed content marketing campaign would.

Reason #4: Content Marketing Helps You Create Long-Term Assets For Your Brand

There's a reason why VCs love companies with network effects. With every new customer, the value of your product increases.

The same is true in content marketing. A post you write today doesn't just generate traffic, leads and customers once. It can continue to generate traffic, leads and customers for months or even years to come.

That's probably why 82% of companies use content marketing.

You might think it's too early for your brand-new business to start investing in content marketing…but it's later than you think. The sooner you start, the better your chances are of building a thriving audience that will bring in revenue.

If you are a startup and looking to build a strong brand, content marketing has to be your strategy.

Content marketing is all about creating awareness, building trust and engaging with your target audience. It is the most effective means of generating traffic and converting that traffic into leads and eventually sales.

It’s also a great way to stand out from the competition and establish yourself as a credible figure in the marketplace.

Content marketing is the best way to create an asset that will continue to drive results for years to come.


Content marketing is a valuable tool to have in your toolkit, and its potential shouldn't be underestimated. It can help you connect with potential customers, generate leads, increase customer loyalty, and build your brand authority.

In short, startups can't afford to ignore content marketing. Investing in these efforts will bring more quality leads into the business, and help you promote your brand to a wider audience.

Want to get started? Check out our complete guide on SEO content marketing for startups!

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