How To
3 min read

How To Write A Mission And Vision Statement For Your New Digital Brand

Justin Zack
November 20, 2022

What you'll learn

What you'll need

Follow along live with Andrew in CopyAI demo #92.

If you're a founder who's just starting out on your digital brand journey, it might feel like all you have time for is the day-to-day operations of your business. But if you want to establish a strong brand identity and position yourself for success, you need to invest time in thinking about who you are and what your ultimate goals are.

That's where mission and vision statements come in. These statements define who you are and what you do, as well as your ultimate goal. It helps people understand what makes your company unique and how they can become an integral part of it.

For example, a mission statement like "To accelerate the world's transition to sustainable energy" tells us what this business does now. A vision statement like "Create the most compelling car company of the 21st century " tells us where they aspire to be.

And when it comes to defining your digital brand mission and vision, there are many benefits:

  • It will help you focus on what matters most
  • It will improve your chances of success
  • It will help employees buy into their roles at the company
  • It will make investors more confident about investing in your startup

Defining your digital brand mission and vision is one of the most important steps in solidifying your brand identity—whether it's been around for years or was just founded yesterday!

A good mission is the starting point for everything that you are going to build, and it should come first in your list of priorities. With CopyAI's freestyle, brand mission,and value proposition tools, you can get a visual feel for how a mission, vision, tagline and more can work together as part of your overall theme. 

Here are three tips for writing an effective mission and vision statement, and how you can use the CopyAI tools to put them into practice.

1. Be clear about what your brand is about and what it stands for. You don't want to leave any room for confusion.

Think about what makes your brand different from others in the space, whether they are direct competitors or just other brands serving a similar purpose. Be specific, not general: Don’t say “we want to be the best”; say “we want to be the first choice when people think of podcasting.”

Use the Brand Mission tool to get ideas about what makes your brand unique from others in your industry or category.  

⭕  From the CopyAI desktop, expand the “Startup Tools” section and then select “Brand Mission” tool.

⭕  Start with a simple description of your startup, who you help and what result you will get for your customer and then click “Create Copy”.

Scroll through the results and look for phrases and statements that stand out you.  Save your favorites to the editor for further refinement.

You can add more details if you, but we recommend keeping things simple to start for more creative results when you are just getting started.

2. Use action verbs in your brand's name, like "build," "create" or "connect." These words give energy to your brand and set the tone for what kind of growth you want to achieve.

Use the Freestyle tool when you're stuck on how to say something. The Freestyle tool will help you identify keywords and phrases that represent what makes your company unique. 

⭕  Add a descriptive writing command like “Make it energetic” to tell the AI the type of output or structure you want in your results.

3. Keep it simple! Don't try to include too much information in one statement—it'll only confuse people and make them lose interest fast. 

If you’re not careful, your mission statement could turn into a confusing, jargon-filled mess of corporate speak and buzzwords. 

Use the Value Proposition tool when defining what makes your product or service different from other products or services in its category (and why people should buy yours instead). This tool will neatly summarize in a statement that will make your brand sing.

Writing a mission and vision statement for your digital brand can be hard. But with the CopyAI Freestyle, Brand Mission, and Value Proposition tools, you'll be able to write a clear, concise mission and vision that will inform every aspect of your brand's future.

In this post we've covered what makes up a mission and vision statement. We've also given you some tips on how to write an effective mission and vision statement that can help you build a strong foundation for your digital brand's future.

But if you're still feeling stuck on where to start, check out our other blog posts or sign up for your free account today

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