A blog post is one of the most valuable marketing assets your brand or business can create for your website. Why? Because when it's SEO optimized and well written, it can help your site rank higher on Google and nurture your potential leads, helping to increase awareness of your business and sales.
How long should this critical piece of content take to create?
In short, it varies! The length, type of blog post, and content attached with it (e.g., photos, videos, or research links) will often dictate how long it will take to create the piece of content. A 500-word inspirational blog post may only take an experienced copywriter 30 minutes. However, a how-to blog post will require more effort and copy, taking anywhere from 2-4 hours.
In this particular post, we'll walk you through the various types of blog posts that can be created and how long one should expect to spend creating each piece of content.
Are you ready? Let's dive into it!
You may not know what a Listicle post is, but odds are you've already read one. Listicle posts dominate the internet, given that so many users love to read them due to their easy flow and quickness to scan.
A Listicle post is precisely what the name suggests; it is a post written in an apparent list form, created to educate or engage the reader, helping them understand the topic at hand better.
Since this post can work well with any industry, many businesses have created content to engage further and educate their readers.
Examples of this type of post are the following:
Make sense? No matter the industry or the topic at hand, creating a Listicle post is not only achievable, but it is also an entertaining way to further engage with your target audience.
How long does one of these posts take to write?
It depends on a few things; how long your list is, how much research is needed, and how detailed you want the post to be. If you're creating a short, Listicle post with advice and tips on a topic you already know of (no research required), you can expect to spend 30 minutes to an hour developing it. However, if this post is a list of 15 items or more, a significant amount of research is required, and writers can expect to spend anywhere from an hour and a half to three or four hours.
Another post type highly used by various industries and businesses is "how-to" articles. If you're looking to educate your audience and walk them through a particular post that will allow them to accomplish a task or achieve a goal, you'll want to write a "how-to" blog post. These posts are incredibly effective in helping businesses position themselves as a thought leader while educating and providing value to their audience.
The minimum length for a "how-to" post is at least 1,000 words since these posts tend to go into great detail. For example, no one would want to read a 300-word post teaching them how to create an Instagram page, cook a steak, or save for retirement. With these scenarios, the more detail — the better. Due to the amount of research, effort, and copy that has to go into any of these posts, copywriters can expect to spend anywhere from two hours to four hours writing these posts.
Review posts can be a great deal of fun to read and educational to users contemplating buying the product or engaging in the service.
For more context, a review post is a post that reviews either a product, service, or place, helping to guide anyone interested in the post topic.
Examples of review posts include:
With review posts, the time it takes to develop one depends on how long and descriptive you want the review to be. A review can be anywhere from 500-words to 2,000-words, and naturally, more comprehensive and in-depth reviews will take more time. Writers can anticipate 30 minutes to write a short, 500-word review and up to two or three hours to write a longer, in-depth, and educational post.
Interview blog posts are informative and can be a fun way to switch up your usual content, partner with another thought leader, and create backlinks to your website.
To make these posts, an interviewer will sit down with an interviewee and ask them a series of questions about one or more topics. Once the interview is done, the writer takes the conversation and transcribes it into a blog post.
This type of content is excellent because it helps highlight the brand as a subject matter expert, providing exceptional value and thought-provoking content to its audience.
However, to create these posts, a great deal of time and effort has to go into them. Rather than sitting down to write or reading a few articles to gather research for the content, the interviewer will have to develop the following:
In addition, if you want to ensure the blog post is extremely beneficial and resourceful. The writer or interviewer will need to compile a list of any of the interviewee's resources to add links and sources to the post.
As you can see, an interview post is beneficial to any brand. However, significant work goes into conducting and creating this content correctly.
Reviewing the research, the interview, the writing, and editing, writers can expect to spend anywhere from three days to a few weeks creating this post. If you're transcribing an interview that's already occurred, you can still expect to pay anywhere from three to five hours for creation.
Inspirational posts are an excellent way for any brand or entrepreneur to dive deep and develop content that inspires, motivates, and encourages others. It's a chance to be creative and write something that moves their audience.
While this sounds easy enough, writing an inspirational post is challenging to do. Not only is the writer tasked with finding a topic that the audience will feel is inspirational and motivating, but they also need to write the post in a way that evokes emotion. For some of these posts, the research portion may be more complex, while expressive writing will take more time for others.
Inspirational posts can be anywhere from 300 words to 1,500, and so the length of the post itself will dictate how long it takes to write. However, most writers can expect to take 45 minutes to two hours to write this post. It's important to consider that it may take a few weeks or days for "inspiration to strike." Therefore, this post's research portion or topic development may take a while (and this is why these posts are so complicated and often posted far and few by brands).
Expert roundup posts are fun to highlight the different thoughts, opinions, and beliefs that various experts may have on a particular topic or question. With these posts, an interviewer will ask other thought leaders a question or speak on a topic and use their answers to formulate a post.
A significant deal of planning and research is required before writing the posts or interviewing the experts. The interviewer will have to find various experts, sometimes with different opinions or in other industries, to give their insights on the question or topic. Before approaching them, the interviewer must know who these experts are and what makes them experts.
The interviewer will then need to decide either the specific niched-down topic or question that each expert will have to answer before reaching out and interviewing everyone. As previously stated, it requires a significant amount of planning; however, the outcome is worth it. Especially if you want a highly anticipated blog post that will provide lots of value.
Once the interviews have been conducted, the writer must use the quotes and answers to create the base.
Research for this type of post can take weeks, especially if you plan to interview many experts and highlight the best elements.
The interview process may take a while, considering various schedules and sometimes even time zones that the interviewer may be working with.
Once all is done and the answers have been collected, the writing and creation process can take four or five hours to two or three days. There's much content that has to be sorted through and edited to create a post that's short enough for someone to read through online and valuable enough to encourage the user to keep reading.
From start to finish, writers can be looking at a timeline of two to three weeks to two to three months to complete. As we said: it's worth it!
If you're looking to create helpful content, stay relevant, and position your brand as an expert, then you'll want to create a resource list.
Resource lists, like listicle posts, can be found all over the internet given their value, easy flow, and ability to scan. They're posts that contain a list of resources for a specific topic that links to other websites, products, or reviews. This will be your best post in terms of creating authority and building a linkable asset.
When creating these types of posts, you'll want to ensure that you have an in-depth list of resources, that your list is relevant and up to date, and have accurate descriptions to help describe each resource. Essentially, you want to put in the time and effort to create a great list that will help your audience when researching the topic at hand and will be incredibly valuable. Fluff pieces will not work here.
Due to the amount of effort and research involved, plus the time it will take to find accurate, resourceful, and high-quality links, writers for this type of post should be prepared to spend anywhere from three hours to even a week to create this post. Again, timing is determined by how long the post is and how valuable you want it to be. So if the list is short and requires little research, you can rest assured knowing it will take a shorter period.
We've saved the best for last. Some brands and entrepreneurs will want to provide their audience with an in-depth guide on a topic or activity. While this can be done for just about any industry, popularity with the travel industry, with in-depth travel or destination guides, has grown enormously.
These in-depth guides are highly researched resources and provide the reader with everything they should know about the topic. There are plenty of external resources and assets involved. To make the guide most practical, the writer or creator will add in videos, article links, images, infographics, and other content that will help.
The timeline for these types of posts varies as well, always depending on the length of the writer's aim.
However, given the amount of prep work, research, writing, and asset collection that has to be done, writers can expect the process to be anywhere from a week to three months.
When writing a blog post, there's usually significant time and effort spent on the research and preparations that go into writing the post versus the actual writing process. If you are a freelance writer on a minor marketing team or want to produce copious amounts of content for a website, you may not have the time to create your posts. So, here are some efficient tips that will help speed up the process:
Everyone's writing process is different. Some like to work at it day-by-day, and others prefer to sit down for sprints and get a massive chunk done at a single time. To write efficiently and effectively, you need to find the process that works for you and helps you stay on track for your deadlines. Once you've nailed down your routine, you'll find it a lot quicker to create content.
Often the thought of doing the work is a lot harder than doing the work itself. Give yourself some credit and take off the pressure by committing to writing in batches rather than trying to get everything done at once. This will help you create a deadline to stay on track and get your post completed in time. It will also prevent you from wasting time when you know you only have to write two paragraphs or complete the research phase rather than doing it all at once.
Most authoritative, valuable, and insightful posts require extensive research. It's usually the phase of the project that's most time-consuming. Save yourself time during the writing and editing phase by researching upfront. This will also help you stay on track.
Creating an outline may seem like a waste of time, but it is incredibly beneficial. You'll be able to save time and energy when you know what needs to be done when or what your entire post will be about right from the beginning. Stay on track with this easy one-pager that has helped several times over.
After all your research or once the interview is complete, you'll want to create your first draft as quickly as possible. The information and topic will be fresh in your mind, helping you make the post quickly and efficiently. If you wait too long, you'll find yourself spending time going back and checking in on your notes repeatedly. Don't waste any time here. Get the first draft done and over with.
Odds are your first draft won't be perfect, and your second may not be either. Rather than trying to rewrite your post over and over again to make it incredible, focus on editing it to perfection. Greatness is found in the fourth, fifth, or even tenth draft. But you'll never get there if you keep trying to rewrite and start over.
When it comes to blog writing, the time it takes to complete the post is always going to vary, given that it is entirely dependent on what you're writing, how much research is needed, and of course, how long you want it to be.
For example, if you're writing an in-depth guide on backpacking through all of Southeast Asia, you should expect to spend anywhere from a week to a month to create it. But, on the other hand, a simple listicle post that includes four items on the list may only take you 45 minutes. The takeaway:
Be decisive and plan out your content upfront. Once you know your writing and how long and in-depth you want it to be, you can probably determine how long it will take you.
Need to write blog posts? Check out our articles on:
How to write a blog post
The best way to write affiliate blog posts
How to write a food blog
How to write a listicle
How to write a blog post about an event
How to turn an interview into a blog post
How to write a travel blog
How to write a comparison blog post
How to write a B2B case study
Write 10x faster, engage your audience, & never struggle with the blank page again.