How To
9 min read

A Beginner's Guide to Using Snapchat for Business

Soniya Jain

June 2, 2022

Snapchat has a reputation for being the place where your friends go to share their experiences in photos or short videos that disappear within seconds. 

Snapchat may be a great social media tool, but it's so much more than that!

Businesses can take advantage of Snapchat to connect with their customers on a personal level, share behind-the-scenes updates, offer sneak peeks into new products or services, or even promote special events.

In this article, we'll explore why businesses are using Snapchat, the benefits of using it, and how to incorporate Snapchat into your marketing strategy. 

As you read on, keep in mind: If your audience is primarily millennials, Snapchat might be one of the essential pillars of your marketing strategy.

Benefits of using Snapchat for business

An increasing number of brands are marketing on Snapchat, and with good reason: It offers some truly incredible opportunities to connect with customers in a fun, fresh way.

Here are a few benefits Snapchat can offer for your business:

  1. It will drive traffic to your website, blog, or social channels.
  2. It will boost engagement with customers who already love your brand.
  3. It will build brand awareness among new audiences and attract new followers.
  4. The app's younger demographic will help you connect with a broader range of customers.
  5. It will influence your fans' buying decisions in a more private setting.
  6. It offers another way for customers to interact with your content, which is essential when trying to reach them on multiple platforms.
  7. It will allow you to show your audience that there are real people behind your brand—and that they have some personality! This helps people connect with you on a more human level, making them more likely to remember your brand, engage with it more often, and even promote it. After all, people trust other people more than they trust companies.

Can a Snapchat advertising campaign be profitable?

Source: Snapchat

The days of marketing a business with TV ads and flyers are long gone. If you want to reach your customers, you need to find out which social media platforms they're using. Snapchat is used by over 300 million people every day, and it's the perfect platform for businesses that want to reach a younger audience with visual content.

But how do you make an ad that will stand out?

Before designing and producing your ad, think about what makes Snapchat unique. Because of the casual nature of the app, ads are often seen as an interruption to users' enjoyment of the platform—so your goal is to show them why your ad is worth watching.

The best way to do this is by keeping your content short and sweet, using bright colors, and making sure you're sharing fun content worth watching!

You can also create a Snapchat ad, which allows you to target specific audiences based on demographics like age and gender, location, interests, and more.

So if you're looking to create some buzz around your company (or even just your brand), Snapchat is an excellent tool to add to your arsenal. With the right strategy, you can use the platform to spread your message far and wide in a more engaging way than traditional advertising tactics.

How to use Snapchat for your business

Create a Snapchat profile

Source: Snapchat

Creating a Snapchat profile is easy. When you're getting started, here are a few things to keep in mind:

  • Your username should be easy to find, simple to spell, and something you'll remember.

  • Create a snapcode using your logo or an image that represents your brand. This makes it easier for people to find and follow you.

  • Use a custom background photo. This is the first thing people will see when they visit your page, and it helps them get a feel for what you're about.

  • Add a link to your website or landing page so people can learn more about what you do.

  • Add your location—especially if you have a brick-and-mortar business! You never know when someone might stop by for an impromptu visit.

  • Add your phone number so people can easily contact you with questions or comments.

Build your following on other platforms

If you have a Snapchat account, you're probably aiming to build your following and make new Snapchat friends. Here's one way to do it: leverage the power of other social media platforms.

For example, if you have an Instagram following (or even just a close group of friends who follow you), post a video encouraging them to follow you on Snapchat. Remind them that they can see more of what's going on with your life by checking out your snaps.

Particularly for older audiences, you can also use Facebook to promote your Snapchat account. The best way to do this is usually through a longer-form post explaining what kind of content your Snapchat followers will be able to access and how it will be different from the content they see on Facebook.

You can also tweet about your Snapchat account and include links that take people directly to your account from Twitter.

Remember to use the same profile pictures or header images on all of your social media profiles—this way, people who see you on one platform will recognize you when they see you on another. This makes it more likely that they'll click through to check out what you're doing on Snapchat!

Create attention-grabbing short stories

Source: Lifewire

There's a reason why Snapchat has become one of the most popular social media platforms globally: It's fun! In fact, it's so fun that many social media influencers have created a presence there to connect more directly with their fans. If you're interested in doing the same, here are a few tips.

First of all—and this may sound obvious—you need to tell a good story. 

Don't just snap a few pictures in a row and call it a day. Instead, break up your story into scenes and use Snapchat's wide selection of tools to keep the audience engaged. For example, try captioning your images with different colors or using geofilters and emojis. And when you have something important to say, don't be afraid to speak up!

It’s also important to engage with your followers as much as possible. One great way to do this is by taking advantage of Snapchat features like polls—for instance, you can ask your followers what they think of a new product or an outfit you're thinking about wearing for a big event.

Finally, don't forget the call to action! Let your followers know what you want them to do after watching your story: visit your website, enter a contest, follow another user—whatever it is, tell them!

Post behind-the-scenes content

Use Snapchat to give your audience a behind-the-scenes peek at your company—this will help humanize your brand and engage people more with what you do. 

Here are some ways you can use Snapchat to inform and delight your followers with inside info about your company:

Show your customers how your business works

Since most people don't get a chance to see how businesses operate, giving followers the inside scoop on your day-to-day operations will give them a different perspective on your business and make them feel more connected.

Offer an inside look at how your team produces your product or service

Giving people insight into how their favorite products are made can make them feel more invested in their purchases. This way, they're not just buying an object anymore—they're buying a piece of the process that brings that object into existence.

Show off the fun you and your employees have together

People want to support companies whose employees enjoy working there, so highlighting your positive company culture on Snapchat can be a real win for customer loyalty.

Show how you connect with your local community

Posting about events and festivals you attend is a great way to show that you are an active member of your community and that people can trust your company to stick around for the long haul.

Describe how you celebrate your company's successes

Did you hit an important milestone recently? Did someone get promoted? Did someone just get married, and now there's an engagement photo on the wall? Posting about awards, sales milestones, and holiday parties will give your viewers a better idea of what it's like to work at your company, making them more invested in your success.

Consider Snapchat ads for your business

Source: Buffer

Snapchat isn’t just a good social media platform for engaging your existing customers. You can also use the app to expand your audience and bring in new customers! 

If you have a Snapchat account for your business, you should consider trying Snapchat ads. Here's a quick breakdown of everything you need to know.

The first step is to contact an official Snapchat advertising partner. These partners get you started by creating an account for your business and helping you set up your first Snapchat ad campaign.

Your advertising partner will work with you to determine your target audience. Based on this information, they'll ensure that your ad is shown to people who are interested in what you're offering and therefore more likely to take action on your ad (such as by following your account or buying something).

Once you've got a few campaigns up and running, it's important to check the performance of those campaigns regularly. Snapchat offers a few different metrics to help you evaluate how successfully your ads reach your desired audience. Check these metrics regularly to track the efficacy of each of your campaigns.

Snapchat ads are great for promoting your brand and increasing awareness about what makes you unique. For example, if you're selling cosmetics, consider using an image instead of just text; this way, people will be able to see precisely what they're getting before deciding whether or not to make a purchase!

Check how well your story performs

It's no surprise that Snapchat analytics is a huge part of making your Snapchat marketing as effective as possible.

Snapchat analytics allow you to see how your story is performing and make changes that improve your content. The metrics available give you an idea of who is watching, what they're doing, and which pieces of content are getting the best results.

With this information, you can identify high-performing and low-performing content and use that knowledge to improve your strategy.

For example, you can use Snapchat analytics to see who viewed your story and how many times it was viewed. You can also see who viewed it multiple times and forwarded it to other people.

If you want a more granular look at your audience's behavior, read through their comments and time stamps on the screenshots they took of your story (if any). Also, keep an eye out for any new followers that came aboard after you posted your story.

Snapchat is not just for Gen Z

Snapchat might seem like it's just for younger Gen Z consumers, but older generations are using it too. If you've been ignoring the platform because you think it's not right for your business, then take another look.

You don't need to be a teenager to use Snapchat; the platform offers a wide range of benefits for businesses with any target age demographic. Among other things, Snapchat can help your business:

1. Reach a younger demographic

Snapchat is a great way to reach people between the ages of 18 and 22 years old. Draw in younger audiences by offering discounts or promotions exclusively on Snapchat, and direct them to your other social channels by targeting them on Snapchat first.

2. Increase brand awareness

Snapchat makes it easy and fun to share content with your community. As you post your snaps, encourage your followers to share them with their friends and family. This will drastically increase the number of people who see your posts.

3. Engage with your customers

Snapchat offers plenty of ways to engage with customers of any age—you can message directly with your followers, or even offer live Q&As!

4. Build your brand

A great way to build a personal brand is to give the world a window into your day-to-day life. Particularly if you’re an entrepreneur, social media is an incredible tool for creating content that sparks interest in your product or service. If people get to know you and what you care about through social media, they're more likely to be interested in what you offer.

5. Promote an event

If you have an event coming up and want people to come, why not invite them on Snapchat? Give your followers a sneak peek at what's happening on the day of the event, or even host a mini-event on your Snap story! This will make attending the actual event more exciting for people who do come, and it will create more buzz around the event itself. Even if people can’t attend in person, they can still feel like they're there!

6. Grow your email list

If you're looking for ways to grow your email list, Snapchat is a great place to start! Try offering incentives like exclusive coupon codes or early access to products for followers who sign up for your email list through Snapchat.

Making the most of Snapchat for business

There are countless ways to use Snapchat for business, so you’re bound to find a strategy that works for you. Don’t be afraid to experiment! Try a new Story idea. Create a geofilter for the block where your office is located. Create a special filter just for your team's next conference or event. 

With Snapchat, there are hundreds of ways to get creative and engage with your audience. Try something new and see what happens!

If you're looking for a new way to grow your business on Snapchat, Copy.ai can help! Unlock tons of ideas and caption examples you can use in your Story and Snaps. Try it out today!

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