You’ve heard the whispers: Is blogging really dead?
We’re here to tell you this rumor is far from the truth.
Sure, blogging has evolved and changed over the years. What worked back in 2015 may no longer yield the same results today, and bloggers are adjusting their business models to meet shifting content marketing demands.
According to SEMRush, bloggers that leverage blogging for marketing purposes have seen thirteen times the ROI of businesses that don’t blog.
Around 56% of marketers who use blogging say it’s effective, and 10% of those bloggers have seen the biggest return on investment for their businesses from blogging.
Long story short, blogging is still a key player in the big, wide world of content marketing, and it looks like it won’t be going anywhere any time soon.
If you’re new to the content marketing realm, maintaining a blog can be a driving factor in helping you connect to your audience and make sales in your business. A blog can also be instrumental in helping you build credibility online. That’s why 82% of marketers actively use content marketing as part of their broader content strategy. Blogs are an opportunity to share long-form content that ranks at the top of the content funnel — this means it can easily be repurposed into smaller pieces of content to share with your community, such as social media and email lists. Blogging is a content marketing strategy that nurtures your current audience, introduces new communities into your space, and builds authority by providing consistent value.
Guest blogging is a great way to get your website seen by more people, increase traffic, and become an authority on search engines like Google, Yahoo, Bing, or Duckduckgo.
In simple terms, guest blogging or “guest posting” is a content marketing strategy where you create and publish an article for another website. In many cases, the blog publishes you as a “contributor” or “guest” on their blog.
You may be thinking — Why would I create content for another blog instead of publishing content on my own website?
According to Optinmonster, 62.96% of readers perceive blogs with more than one author to be more credible than those with a single author.
This may be why 60% of blogs write 1-5 guest blogs per month.
There are numerous benefits to guest blogging and connecting with a larger online community. In this article, we’ll dive into the eight reasons why guest blogging can help you build authority as a personal brand, attract readers into your community, and scale your business.
Guest blogging opens up new opportunities for you to get in front of people who may have not heard of you or your blog. For instance, you can partner with people in your same niche or who may share the same target audience — they’ll likely have an interest in the same type of content that you are producing and sharing on your blog.
Guest blogging can help you gain exposure and leverage the existing traffic and social media following of another blog. If your article is compelling enough to pique readers’ interest, you could potentially see a surge in traffic to your own blog.
It’s a win-win!
Are you looking to introduce new niches and audiences into your space? Guest blogging is a great way to broaden your reach. Now, you’re probably thinking, “Why would I want to reach new niches? Isn’t it better to focus my expertise in one niche?”
As a brand and a business, focusing on a specific niche is essential to connect to your ideal clients. You’re more than likely connecting to people who have similar interests, values, and beliefs. However, reaching new niches can also prove helpful by introducing your content to potential readers you wouldn’t normally reach. For instance, the value you provide in your guest post could be applicable to people in an industry adjacent to yours.
For a list of sites that accept guest posts, check out this article from Theme Circle. They have curated a list and a set of instructions to help you find blogs in new niches that are relevant to your business.
Once you’ve identified a site you’d like to write a guest post for, you can pitch an article idea to the blog and get the ball rolling from there.
Before you pitch your idea, conduct diligent research on the blog.
A few questions to ask yourself:
Understanding the answers to these questions will help you when you pitch yourself to the blog you’d like to work with.
Curate a list of blogs you would like to guest post for. Once you’ve made your list, find out whether they accept guest posts on their site.
Before anything else, think about what kind of value you can offer this blog. It’s easy to write and talk about ourselves, but this post won’t be about you, your business, your products, or your services. Readers are always wondering, “What’s in it for me?” A compelling reason behind the pitch will make it more valuable to the person behind the blog and their audience.
According to Neil Patel, the best time to pitch a guest post is when the blog mentions you, advertises they are looking for guest posts, or has published guest posts on their site.
You may not get an acceptance from every pitch you make, and that’s okay.
Approximately 50% of bloggers outreach 10 or fewer contacts each month, while 7% of those bloggers outreach to over 100 blogs per month.
Focus on opportunities and areas where you do get accepted. The benefit of a guest post is that the host website receives free content for their site. Particularly for solopreneurs, who are usually swamped with work and creating all of their content on their own, any opportunity for help and collaboration will likely be welcomed with open arms.
According to Orbit Media, there are five ways a blog post can be promoted:
Of course, the blog post can also be promoted through the blog’s channels and yours.
For more information on how to promote your blog, check out our blog promotion checklist.
For all the value you provide the host website, what’s in it for you? One of the answers is links directing back to your own website.
When it comes to search engine optimization (SEO), links leading to your website can help rank it higher in search engines. A higher search engine ranking can direct more traffic to your site, helping you build brand awareness and even increase sales. Many people who use search engines are looking for quick answers to questions they have.
According to Hubspot, 75% of search users never scroll past the first page of search results that appear on search engines.
This is why it’s essential (or at least ideal) for your search results to rank on the first page. Having more sources linking back to your article can help you establish domain authority, improve SEO, and of course, get your article seen by more people.
Oftentimes, guest posts feature links directing people back to your main site. SEMRush reports 53% of digital marketers find guest posting to be the most effective method of building links.
If you're a beginner, check out this resource from Moz on how to start link-building.
Guest blogging is a great way to build brand awareness and promote your product or service. After all, surveys show that 71% of people are more likely to buy from a brand they recognize. A well-crafted brand is the key to success — and with so many competitors in every industry, it’s more important than ever to stand out from the crowd and show people what makes you special!
When you associate yourself with trusted communities and blogs, people develop confidence and trust in your brand. These readers have developed a connection to the blog you are collaborating with, so your affiliation with a trusted blog establishes you as someone who can be trusted.
This way, you can introduce yourself to a new audience by providing value or demonstrating ways your expertise could be beneficial to them.
For example, if you’re a marketer focused on helping product-based businesses, why not reach out to a service-based business and show people how they can receive a quick win or learn something new for their business.
Provide value by answering the reader’s questions, whether they’re explicit or implied. Make the information relevant for them by meeting them where they’re at — this goes back to understanding the customer and where they are on the buyer’s journey. People who read your blog post will want to find out more about what you do, so you can provide more information about yourself in the author bio of the blog post.
So, now that you have introduced yourself to new readers, how can you generate leads?
Lead generation is a marketing method that turns prospects into paying customers through strategic nurture throughout the customer buyer’s journey. Usually, guest blogging will come with a link to your website. By inserting a call to action at the end of your blog post, you may be able to use your guest blog to meet your business’s marketing objectives and goals. For instance, if you’re looking to get more eyeballs on your website or landing page, you can add a link redirecting readers back to your website. Perhaps you’re launching a new product and would love to get people excited and informed when you’re ready!
Give people a reason to sign up for your email list. When you provide real and obvious value, readers will be more enticed to stay up to date on the latest offers, news, or launches your business is promoting. One of the best ways to encourage people to sign up for your mailing list is by drawing them in with a compelling blog post — this is just one of the things that makes guest blogging so effective. Another way to get people to take action is by offering an incentive for people to sign up, such as a free download. You could also offer exclusive content that is only available via subscription.
No matter what platform you’re using, social media marketing is always evolving. There are constant algorithm changes, new tools added, and the latest social media marketing strategies to grow your following. Think of your website as your digital real estate online — with the latest algorithm changes on social media, no one can take your digital asset away from you. Your website functions as a space where you can connect with your readers and new prospects on your products or services.
According to Social Media Writing, people measure the success of a blog by the number of social media shares each article receives. Social shares can get your blog noticed by a wider range of people and potentially increase your social media following in the process.
In this sense, guest blogging is also a great way to help you grow your social media following. Guest posts on other sites can help you benefit from the credibility of other trusted domains on the internet. Let’s say that one person comes across your content on the website you’re guest blogging for. The reader loves your post and wants to continue following your work. What do they do? They hit the ‘follow’ button and stay connected to your community. This person might even share the blog on social media platforms like Instagram, Facebook, LinkedIn, Pinterest, or Twitter. You can direct readers to your socials by sharing your social media handles in the author’s bio.
Imagine what this could do for you and your business! For instance, 98% of Pinterest users admit to trying out products they have seen on the platform. There is practically unlimited opportunity for your business when it comes to the power of shares on social media networks.
Backlinks are — you guessed it — links that direct people back to your website. Guest blogging backlinks from credible sources can help your SEO ranking. Search engines like Google view links from other websites to your website as a vote of confidence; the more credible the source, the more valuable the vote, and the higher your site will rank in search results. The more backlinks there are, the more your domain authority grows.
Looking to learn more about SEO? Read our blog post on SEO content marketing.
Are you a freelancer or entrepreneur looking to build more authority and have your work published? Guest blogging provides the perfect opportunity to use your posts as samples when you’re pitching new pieces or looking for work.
Think of your articles as pieces of work in your portfolio. Writing blogs shows potential clients or employers that you’re capable of content research, SEO, writing for different audiences, and adaptability to different tones of voice. Guest blogging can help you do this by allowing you to write for a variety of different blogs, all while refining your communication skills. You can link your blog articles from your site to showcase your work.
While you’re creating and publishing articles, you are also cultivating and building a personal brand. Your brand is how you present yourself to the public — whether you believe it or not, what you say and share matters. You never know who’s watching the work you put out there, so always try to make a good impression. How do you want to represent your brand?
In simple words, yes — guest blogging is definitely worth the time.
It may take a bit of time before you start to see results, but playing the long game will yield results for years to come — you’ll build your portfolio, achieve sustainable organic traffic, and connect with a wide range of online communities.
Guest posting is a great way to increase your blog's exposure, reach a new audience, and build links to increase your domain authority and boost your SEO. Guest posts can generate leads, contribute to your social media marketing strategy, and so much more!
What are you waiting for? Leverage guest blogging as part of your top-of-funnel marketing strategy. It’s never too late to start, and the results could change your business forever!
Write 10x faster, engage your audience, & never struggle with the blank page again.