How To
18 min read

Dropshipping Marketing Tips for a Successful E-commerce Store

Soniya Jain

November 8, 2022

In this article, we’ll teach you how to do dropshipping marketing to boost sales and revenue as quickly as possible, helping you lessen the learning curve in advertising physical products.

Many methods are available to market your dropshipping business, some more impactful than others. This guide will cover several effective dropshipping marketing techniques and how you should use them. You can expect your dropshipping business to flourish when combined with winning products and reliable suppliers.

Many people think that dropshipping is all about just setting up an online store and waiting for the money to roll in.

However, there's more to it than that.

You need to know how to market your products effectively if you want your dropshipping business to succeed.

It is what differentiates your store from your competitors and helps you get your products in front of potential customers.

Steps to create a powerful marketing strategy for your dropshipping business

There are a few fundamental steps in every dropshipping store's marketing strategy. For simplicity, let’s assume your store focuses on one product and its marketing.

Here is what the process would look like.

Become familiar with the product

The first step is to understand the product. You must know what it is, how it works, and its benefits.

If you don't understand the product, how will you be able to sell it?

Spend time learning what the product can do for your customers. In addition, you should understand how it compares with similar offerings.

The better your understanding of the product, the easier it will be to answer customer questions and concerns in your marketing communications.

Get the facts straight. Ensure that all the information in your messages is accurate and up-to-date. Your credibility and reputation depend on it.

Understand the product's audience

Now that you understand what you are marketing, it is time to be clear about who you are marketing to, also known as your target audience.

It is a crucial step because it will help you focus on the right people and ensure that your marketing strategy is effective.

Create a buyer persona you and your team can refer to when planning the channels, messages, and advertising.

It should include their demographic, psychographic, and behavioral characteristics. Further, also gather information about why they need your product and what challenges they are facing. What problem does it solve for your potential clients?

Develop a unique value proposition that will appeal to your audience.

It should highlight how you are different and why they should choose your product over others in the market.

Define goals and allocate budget

You need a plan to dive into marketing your business online. You need to clearly understand what you want to accomplish and how much you are willing to spend.

It doesn't mean that you need a 50-page document outlining every step of what needs doing and why. It just means knowing what the outcomes should look like so that everything will align with those goals when you're ready to start executing your plan.

Once you have devised a plan, it is time to determine how much money you will put into it each month.

Depending on the size of your business and the amount of traffic and conversions you expect from each dollar spent, this number will vary.

For example, investing in paid advertising is generally good if you have a brand-new dropshipping store and want to generate sales immediately. 

On the other hand, spending money on paid advertising may not be necessary if you have an established e-commerce business with a solid organic traffic flow and conversion rate.

Set up your dropshipping store

Your dropshipping website will be your online storefront. It is how people will browse and buy your products.

Setting up a dropshipping website is relatively easy nowadays, thanks to platforms like Shopify and WooCommerce.

You can use them to quickly create a beautiful e-commerce store, add your products, and start selling. You don't need to worry about technical details like early days of the web.

Drive traffic to the product landing page

Once your store's website is up and running, it is time to drive traffic to your product's landing pages.

Traffic is the lifeblood of your dropshipping business. Without traffic, you'll be unable to generate sales and make money through your dropshipping store.

Traffic is what makes money on the internet. The more people visiting your website, the more money you can make.

You can drive traffic to your website through several marketing channels, from social media marketing to Facebook ads to content marketing.

We later explain many effective marketing techniques to bring visitors knocking at your online storefront.

Apply conversion optimization techniques

Traffic alone will not bring sales, however. You need to convert the traffic into sales, and that's where conversion optimization comes in.

Conversion optimization involves several techniques to increase the chances of a website visitor buying from you.

A higher conversion rate means you can make more money from the same number of visitors. You will have fewer shopping cart abandonments and more sales overall.

Top-performing dropshipping stores often have both high traffic and conversion rates.

We later uncover some powerful conversion optimization tips for dropshipping websites in the guide.

Analyze results and optimize

Tracking your dropshipping results is a crucial step in optimizing your marketing strategy.

By tracking and analyzing your results, you can identify which marketing strategies are working and which aren't, so that you can focus on the ones that drive the most sales.

For example, you might find that Facebook ads drive the best return on investment, so you should allocate more budget to that channel.

Or, maybe you discover that running Google Ads is the most profitable, so you should focus on optimizing your ad copy and setting up retargeting campaigns.

Ultimately, tracking key metrics and making informed decisions based on their results is vital.

9 ways to drive traffic to your dropshipping website

Here are some proven methods you can put into action to drive quality traffic to your dropshipping website's product landing pages.

Create an optimized landing page for SEO

Organic search is arguably the most effective channel for any e-commerce business.

Specifically, being able to rank for transactional product-focused keywords is the single largest source of quality traffic and sales for many successful dropshipping websites.

However, this also makes Google search one of the most competitive marketing channels for e-commerce businesses.

Your dropshipping store, too, will compete with other stores in Google SERPs (search engine result pages) for relevant product-focused searches.

To rank for these valuable keywords, you must create optimized landing pages for SEO (search engine optimization) for your product.

Start by picking the right e-commerce keywords and then follow the best practices for on-page SEO.

Further, invest in building links to your website and landing page(s) while ironing out any technical SEO issues with your website.

It does take time and effort to rank a product page on Google, but the results are well worth it.

Start SEO-focused content marketing on your website

While nothing can directly beat organic search traffic to a landing page, it can sometimes take a lot of work to rank for transactional keywords.

This is where content marketing can give you an advantage.

How content marketing can help your dropshipping store

  • Tap into informational search queries and increase brand awareness and trust amongst your audience.
  • Gain backlinks to your informational pages to improve website authority and rankings.
  • Funnel traffic from your content pages to your product landing pages.
  • Support your product landing pages to rank by passing link juice through interlinking.

At a minimum, your dropshipping website should have a dedicated blog where you can publish helpful, relevant content that answers your audience's questions related to your product or niche and make them aware of your product.

For example, if you are dropshipping "under-the-desk exercise bikes," you can create related content about work from home fitness tips. You can also create an infographic showing the benefits of exercising when working from home that you can send to relevant fitness blogs to get backlinks to.

Content marketing has the greatest long term RIO in digital marketing that, once complete, is an ongoing cash cow that will bring in traffic for years to come with little additional work or investment other than updating content.

Partner with influencers

Example of an influencer promoting a product in a YouTube video.

Source

More and more dropshipping businesses are unlocking the power of influencer marketing to drive relevant traffic to their stores.

It works by partnering with social media influencers and content creators with thousands or even millions of followers on social media sites like Instagram, Facebook, and Twitter.

These influencers will promote your brand in exchange for complimentary products or cash payments in return for an honest review or recommendation about their experience using them.

For example, you might have an influencer with thousands of followers on Instagram who is known for posting photos of themselves using fitness products they love. You can offer them a free product in exchange for a review or recommendation about their experience using it or pay them for the content produced and published on their accounts.

You can reasonably expect numerous sales if you know how to find the right influencers. We have a guide on how to find, hire and work with the best influencers for your campaigns.

Ensure you know how to create briefs for your influencers to prevent mistakes and misunderstandings, and you can implement software to manage your influencers.

Grow your YouTube channel

YouTube is one of the most popular search engines in the world, and it's only getting more popular.

The good news is that with some know-how, you can start using YouTube as a powerful traffic source for your online store.

How to drive relevant traffic to your dropshipping website from YouTube

  • Create a YouTube channel that reflects your brand's personality.
  • Publish video content that's useful to your audience.
  • Show your product in use during the videos.
  • Optimize your videos for YouTube SEO.
  • Include links to your website and landing pages in the video description.
  • Boost top-performing videos with YouTube ads.

Like content marketing on your website, YouTube content marketing should also take an audience-first approach. We have a guide on Youtube marketing for businesses that could cut your learning curve down significantly.

Join and engage in online communities

If you want to drive traffic to your dropshipping website, joining and engaging in online communities, groups, and forums can be advantageous.

These can be subreddits, Facebook groups, or niche forum websites.

A primary advantage of this method is that the communities are usually very niche-specific and, therefore, highly targeted by nature. You can share relevant content, improving your credibility and authority in that niche.

For instance, if you sell "trekking equipment," you can join a Facebook group focused on trekking and share valuable tips and advice. It will help you build community trust and drive interested members to your website.

Remember, you’re not there to sell, but rather to help them attain their goals, dreams, and desires. Make every post about them, not you, your company or product line regardless of the number of products you offer.

Utilize email marketing

Email marketing allows you to communicate with your customers individually, building relationships with them by providing them with the information they want and need.

Start and grow your email subscription list by providing value and giving customers a reason to sign up using lead magnets like ebooks or quizzes.

Here’s the bonus with ecomm and email. Each purchase requires an email address, and by default, they opt into your emails in the purchase process. It’s part of ecommerce website design and functionality out of the box.

Once you have a healthy email list, send regular updates about new products or services, special offers, discounts, and links to blog posts on your website that provide more information on topics of interest to your audience. There are many different email marketing strategies that you can implement.

Make sure you respect your subscribers' time by sending emails only when it's relevant and valuable.

You can also use email marketing to get feedback from your customers, which will help you improve your products.

Push organic social content

Social media platforms like Facebook, Instagram, and TikTok can be significant website traffic sources. This takes a time to accomplish because building a social media following is almost as powerful as content marketing. 

However, defining a robust social media content strategy is essential to identify which platforms are most likely to drive traffic. Then, you can choose which content types are most suitable for each social channel and create engaging posts that will draw in more site visitors.

For example, if you sell "Apple watch bands for young women,” you could create a post on Instagram or a TikTok ad about how your Apple watch band goes with a summer dress. The content could include video footage of the worn product and provide tips for creating your unique look. If you are targeting males, Youtube may be a better option.

Run Google Ads

Example of a Google Shopping ad

For new dropshipping websites, running Google Ads is one of the fastest ways to drive targeted search traffic and sales from your website.

The best part is that you don't need to spend much upfront on Google Ads. You can start with a small budget, set your cost-per-click (CPC) low, run some tests, and then scale up your PPC (pay-per-click) campaigns when profitable.

Google Shopping is one of the most effective ad campaign types for e-commerce-focused businesses.

It allows you to show your product visually at the top of search results when someone searches for a related term to your product.

For example, if someone searches for "Apple watch bands for women," you can show your product at the top of the search results page if your CPC is higher than others. It allows you to drive sales from people actively searching for products like yours.

There are variables with this information that are too detailed to conver here. Still, you can take a free course from Google that will help you reach a decent level of competence with this ad platform that can become profitable, and you get a free Google certification for taking this free course.

Make sure you take the course before starting because Googles add platform can break you as quickly as it can make you financially comfortable.

Run Facebook & Instagram Ads

The Facebook Ad platform offers powerful ad targeting options based on a person's interests, demographics, and more.

You can run ads on both Facebook and Instagram from the same campaign setup and will be able to measure the results of both platforms in one place.

Video ads on Facebook are one of the most popular ad formats for dropshipping stores and are very effective for building brand awareness and attracting new customers.

For example, you can run a short video ad showcasing your product and target people interested in similar products. 

You can also use custom audiences to retarget visitors who have already visited your site or added items to their cart but didn't purchase.

As you get more visitors from ads, you’ll want to make sure they are converting into customers. To do this, you’ll need conversion optimization.

6 practical tips to boost your dropshipping website's conversion rate

Conversion optimization focuses on making every website visit count. Here are some popular techniques to improve your website's conversion ratio.

Write compelling landing page copy

To sell more products online, you need well-written content that engages potential customers and converts them into buyers.

The landing page copy should be clear, simple, engaging, and persuasive enough to convince people to buy from you rather than from someone else.

Your product description should clarify what people will receive if they purchase it. Product descriptions should provide all the unique features and details of your product so people know the dimensions and what to expect with your product.

You can also add FAQs and other supporting content to help answer potential buyers' questions about the product you are offering.

Pro Tip: Write actionable product descriptions with this free AI-powered product description copy generator.

CopyAI Product Description Generator tool in action

Highlight social proof elements

Example of social proof elements on an e-commerce website landing page

Social proof is based on the idea that our decisions are influenced by what others do. 

When people see that others have bought from you, they feel more confident about spending their money with your online business.

You should include social proof elements on your landing page, like reviews, ratings, testimonials, and case studies.

For example, displaying customer reviews is a great way to show that others have already taken the plunge and purchased your product.

You can also use these reviews in your copy to mention the product's specific features or benefits that other people have liked.

A quote from a happy customer can go a long way in convincing others that they should buy your product too. Make sure that these quotes are genuine and not fabricated.

Showcase high-quality product photos and videos

One of the easiest ways to boost your conversion rate is by adding high-quality product images and videos to your landing page.

Product photos are essential for getting your customers to buy a product, as they give them a glimpse of what they'll receive in the box.

Video ads also help boost conversion rates, allowing you to show off your products in action and demonstrate their benefits in ways that still images and text alone can't.

Investing in top-notch product media can pay off in a big way, as it gives you a leg up on your competitors and can help you stand out from the crowd. It also feeds your social media posts and ad campaigns.

Offer a seamless checkout experience

An essential element of your e-commerce store is the checkout experience. Your goal should be to make it as seamless as possible so that customers don't leave your website before they've made a purchase.

One tip to make checkouts easy is to offer multiple payment options. You want to refrain from forcing customers to use a particular payment method. Instead, you should provide as many options as possible, like PayPal, credit card, Apple Pay, or Google Pay, so they can choose what works best for them.

Upsell and cross-sell other products

Upselling is a sales tactic that encourages customers to purchase more expensive items or services than they originally intended to buy.

Cross-selling is a technique that encourages customers to purchase additional relevant products from the same category as their original purchase.

Many online businesses use up-selling and cross-selling techniques because they're proven to increase sales and reduce cart abandonment rates. You can offer discounts when using either technique to further increase your revenue from each purchasing customer.

Set up shopping cart abandonment emails

When you have an abandoned cart on your site, it means that people are interested in buying from you at some point, but they have yet to be ready to make a purchase right now.

Abandoned cart emails are a great way to boost your online store's revenue by driving customers back to the site after they've left their shopping carts.

You can use email marketing software like Klaviyo to set up automatic card abandonment email sequences triggered by the rules you define and offer a discount to incentivize them to finish their purchase.

For example, you can set up a multi-step email sequence that will be sent to customers on your email list who add an item to their cart but don't complete the checkout process.

Pro Tip: Write persuasive email subject lines with this free AI-powered email subject line generator.

Analyze and optimize

Finally, it is time to measure your marketing performance and make necessary changes.

Make sure you track the right metrics to help you understand what is working and what isn't. Then, use the insights from your analysis to adjust your strategy and improve future performance.

Commonly used marketing metrics for e-commerce websites

  • Number of new visitors per month
  • Revenue per month
  • Return on ad spend (ROAS)
  • Landing page conversion rate
  • Conversion rate
  • Bounce rate
  • Average order value
  • Customer lifetime value
  • Cost-per-click

You’ll find these metrics in Google Analytics, WooCommerce, Google or Facebook ad campaigns, or the back-end of your Shopify store, all of which will help you to create baselines to continuously tweak and improve your online business as a dropshipper.

Create and maintain an easy-to-understand dashboard of your most important advertising and digital marketing metrics and review them regularly.

Closing thoughts on dropshipping marketing

With order fulfillment outsourced to your dropshipping supplier, marketing becomes an increasingly important aspect of the dropshipping business owner's role.

The more effective your marketing, the faster you can scale your business.

To succeed with this type of business model, you need to clearly understand what marketing strategies will work best and how to implement them effectively.

We hope this guide has offered practical marketing advice to grow your website's traffic and generate product sales.

If you need more resources to create marketing content for your business, give CopyAI's suite of content creation tools a free trial today and get one more thing off your shoulder.

How To
18 min read

Dropshipping Marketing Tips for a Successful E-commerce Store

Soniya Jain
November 8, 2022

In this article, we’ll teach you how to do dropshipping marketing to boost sales and revenue as quickly as possible, helping you lessen the learning curve in advertising physical products.

Many methods are available to market your dropshipping business, some more impactful than others. This guide will cover several effective dropshipping marketing techniques and how you should use them. You can expect your dropshipping business to flourish when combined with winning products and reliable suppliers.

Many people think that dropshipping is all about just setting up an online store and waiting for the money to roll in.

However, there's more to it than that.

You need to know how to market your products effectively if you want your dropshipping business to succeed.

It is what differentiates your store from your competitors and helps you get your products in front of potential customers.

Steps to create a powerful marketing strategy for your dropshipping business

There are a few fundamental steps in every dropshipping store's marketing strategy. For simplicity, let’s assume your store focuses on one product and its marketing.

Here is what the process would look like.

Become familiar with the product

The first step is to understand the product. You must know what it is, how it works, and its benefits.

If you don't understand the product, how will you be able to sell it?

Spend time learning what the product can do for your customers. In addition, you should understand how it compares with similar offerings.

The better your understanding of the product, the easier it will be to answer customer questions and concerns in your marketing communications.

Get the facts straight. Ensure that all the information in your messages is accurate and up-to-date. Your credibility and reputation depend on it.

Understand the product's audience

Now that you understand what you are marketing, it is time to be clear about who you are marketing to, also known as your target audience.

It is a crucial step because it will help you focus on the right people and ensure that your marketing strategy is effective.

Create a buyer persona you and your team can refer to when planning the channels, messages, and advertising.

It should include their demographic, psychographic, and behavioral characteristics. Further, also gather information about why they need your product and what challenges they are facing. What problem does it solve for your potential clients?

Develop a unique value proposition that will appeal to your audience.

It should highlight how you are different and why they should choose your product over others in the market.

Define goals and allocate budget

You need a plan to dive into marketing your business online. You need to clearly understand what you want to accomplish and how much you are willing to spend.

It doesn't mean that you need a 50-page document outlining every step of what needs doing and why. It just means knowing what the outcomes should look like so that everything will align with those goals when you're ready to start executing your plan.

Once you have devised a plan, it is time to determine how much money you will put into it each month.

Depending on the size of your business and the amount of traffic and conversions you expect from each dollar spent, this number will vary.

For example, investing in paid advertising is generally good if you have a brand-new dropshipping store and want to generate sales immediately. 

On the other hand, spending money on paid advertising may not be necessary if you have an established e-commerce business with a solid organic traffic flow and conversion rate.

Set up your dropshipping store

Your dropshipping website will be your online storefront. It is how people will browse and buy your products.

Setting up a dropshipping website is relatively easy nowadays, thanks to platforms like Shopify and WooCommerce.

You can use them to quickly create a beautiful e-commerce store, add your products, and start selling. You don't need to worry about technical details like early days of the web.

Drive traffic to the product landing page

Once your store's website is up and running, it is time to drive traffic to your product's landing pages.

Traffic is the lifeblood of your dropshipping business. Without traffic, you'll be unable to generate sales and make money through your dropshipping store.

Traffic is what makes money on the internet. The more people visiting your website, the more money you can make.

You can drive traffic to your website through several marketing channels, from social media marketing to Facebook ads to content marketing.

We later explain many effective marketing techniques to bring visitors knocking at your online storefront.

Apply conversion optimization techniques

Traffic alone will not bring sales, however. You need to convert the traffic into sales, and that's where conversion optimization comes in.

Conversion optimization involves several techniques to increase the chances of a website visitor buying from you.

A higher conversion rate means you can make more money from the same number of visitors. You will have fewer shopping cart abandonments and more sales overall.

Top-performing dropshipping stores often have both high traffic and conversion rates.

We later uncover some powerful conversion optimization tips for dropshipping websites in the guide.

Analyze results and optimize

Tracking your dropshipping results is a crucial step in optimizing your marketing strategy.

By tracking and analyzing your results, you can identify which marketing strategies are working and which aren't, so that you can focus on the ones that drive the most sales.

For example, you might find that Facebook ads drive the best return on investment, so you should allocate more budget to that channel.

Or, maybe you discover that running Google Ads is the most profitable, so you should focus on optimizing your ad copy and setting up retargeting campaigns.

Ultimately, tracking key metrics and making informed decisions based on their results is vital.

9 ways to drive traffic to your dropshipping website

Here are some proven methods you can put into action to drive quality traffic to your dropshipping website's product landing pages.

Create an optimized landing page for SEO

Organic search is arguably the most effective channel for any e-commerce business.

Specifically, being able to rank for transactional product-focused keywords is the single largest source of quality traffic and sales for many successful dropshipping websites.

However, this also makes Google search one of the most competitive marketing channels for e-commerce businesses.

Your dropshipping store, too, will compete with other stores in Google SERPs (search engine result pages) for relevant product-focused searches.

To rank for these valuable keywords, you must create optimized landing pages for SEO (search engine optimization) for your product.

Start by picking the right e-commerce keywords and then follow the best practices for on-page SEO.

Further, invest in building links to your website and landing page(s) while ironing out any technical SEO issues with your website.

It does take time and effort to rank a product page on Google, but the results are well worth it.

Start SEO-focused content marketing on your website

While nothing can directly beat organic search traffic to a landing page, it can sometimes take a lot of work to rank for transactional keywords.

This is where content marketing can give you an advantage.

How content marketing can help your dropshipping store

  • Tap into informational search queries and increase brand awareness and trust amongst your audience.
  • Gain backlinks to your informational pages to improve website authority and rankings.
  • Funnel traffic from your content pages to your product landing pages.
  • Support your product landing pages to rank by passing link juice through interlinking.

At a minimum, your dropshipping website should have a dedicated blog where you can publish helpful, relevant content that answers your audience's questions related to your product or niche and make them aware of your product.

For example, if you are dropshipping "under-the-desk exercise bikes," you can create related content about work from home fitness tips. You can also create an infographic showing the benefits of exercising when working from home that you can send to relevant fitness blogs to get backlinks to.

Content marketing has the greatest long term RIO in digital marketing that, once complete, is an ongoing cash cow that will bring in traffic for years to come with little additional work or investment other than updating content.

Partner with influencers

Example of an influencer promoting a product in a YouTube video.

Source

More and more dropshipping businesses are unlocking the power of influencer marketing to drive relevant traffic to their stores.

It works by partnering with social media influencers and content creators with thousands or even millions of followers on social media sites like Instagram, Facebook, and Twitter.

These influencers will promote your brand in exchange for complimentary products or cash payments in return for an honest review or recommendation about their experience using them.

For example, you might have an influencer with thousands of followers on Instagram who is known for posting photos of themselves using fitness products they love. You can offer them a free product in exchange for a review or recommendation about their experience using it or pay them for the content produced and published on their accounts.

You can reasonably expect numerous sales if you know how to find the right influencers. We have a guide on how to find, hire and work with the best influencers for your campaigns.

Ensure you know how to create briefs for your influencers to prevent mistakes and misunderstandings, and you can implement software to manage your influencers.

Grow your YouTube channel

YouTube is one of the most popular search engines in the world, and it's only getting more popular.

The good news is that with some know-how, you can start using YouTube as a powerful traffic source for your online store.

How to drive relevant traffic to your dropshipping website from YouTube

  • Create a YouTube channel that reflects your brand's personality.
  • Publish video content that's useful to your audience.
  • Show your product in use during the videos.
  • Optimize your videos for YouTube SEO.
  • Include links to your website and landing pages in the video description.
  • Boost top-performing videos with YouTube ads.

Like content marketing on your website, YouTube content marketing should also take an audience-first approach. We have a guide on Youtube marketing for businesses that could cut your learning curve down significantly.

Join and engage in online communities

If you want to drive traffic to your dropshipping website, joining and engaging in online communities, groups, and forums can be advantageous.

These can be subreddits, Facebook groups, or niche forum websites.

A primary advantage of this method is that the communities are usually very niche-specific and, therefore, highly targeted by nature. You can share relevant content, improving your credibility and authority in that niche.

For instance, if you sell "trekking equipment," you can join a Facebook group focused on trekking and share valuable tips and advice. It will help you build community trust and drive interested members to your website.

Remember, you’re not there to sell, but rather to help them attain their goals, dreams, and desires. Make every post about them, not you, your company or product line regardless of the number of products you offer.

Utilize email marketing

Email marketing allows you to communicate with your customers individually, building relationships with them by providing them with the information they want and need.

Start and grow your email subscription list by providing value and giving customers a reason to sign up using lead magnets like ebooks or quizzes.

Here’s the bonus with ecomm and email. Each purchase requires an email address, and by default, they opt into your emails in the purchase process. It’s part of ecommerce website design and functionality out of the box.

Once you have a healthy email list, send regular updates about new products or services, special offers, discounts, and links to blog posts on your website that provide more information on topics of interest to your audience. There are many different email marketing strategies that you can implement.

Make sure you respect your subscribers' time by sending emails only when it's relevant and valuable.

You can also use email marketing to get feedback from your customers, which will help you improve your products.

Push organic social content

Social media platforms like Facebook, Instagram, and TikTok can be significant website traffic sources. This takes a time to accomplish because building a social media following is almost as powerful as content marketing. 

However, defining a robust social media content strategy is essential to identify which platforms are most likely to drive traffic. Then, you can choose which content types are most suitable for each social channel and create engaging posts that will draw in more site visitors.

For example, if you sell "Apple watch bands for young women,” you could create a post on Instagram or a TikTok ad about how your Apple watch band goes with a summer dress. The content could include video footage of the worn product and provide tips for creating your unique look. If you are targeting males, Youtube may be a better option.

Run Google Ads

Example of a Google Shopping ad

For new dropshipping websites, running Google Ads is one of the fastest ways to drive targeted search traffic and sales from your website.

The best part is that you don't need to spend much upfront on Google Ads. You can start with a small budget, set your cost-per-click (CPC) low, run some tests, and then scale up your PPC (pay-per-click) campaigns when profitable.

Google Shopping is one of the most effective ad campaign types for e-commerce-focused businesses.

It allows you to show your product visually at the top of search results when someone searches for a related term to your product.

For example, if someone searches for "Apple watch bands for women," you can show your product at the top of the search results page if your CPC is higher than others. It allows you to drive sales from people actively searching for products like yours.

There are variables with this information that are too detailed to conver here. Still, you can take a free course from Google that will help you reach a decent level of competence with this ad platform that can become profitable, and you get a free Google certification for taking this free course.

Make sure you take the course before starting because Googles add platform can break you as quickly as it can make you financially comfortable.

Run Facebook & Instagram Ads

The Facebook Ad platform offers powerful ad targeting options based on a person's interests, demographics, and more.

You can run ads on both Facebook and Instagram from the same campaign setup and will be able to measure the results of both platforms in one place.

Video ads on Facebook are one of the most popular ad formats for dropshipping stores and are very effective for building brand awareness and attracting new customers.

For example, you can run a short video ad showcasing your product and target people interested in similar products. 

You can also use custom audiences to retarget visitors who have already visited your site or added items to their cart but didn't purchase.

As you get more visitors from ads, you’ll want to make sure they are converting into customers. To do this, you’ll need conversion optimization.

6 practical tips to boost your dropshipping website's conversion rate

Conversion optimization focuses on making every website visit count. Here are some popular techniques to improve your website's conversion ratio.

Write compelling landing page copy

To sell more products online, you need well-written content that engages potential customers and converts them into buyers.

The landing page copy should be clear, simple, engaging, and persuasive enough to convince people to buy from you rather than from someone else.

Your product description should clarify what people will receive if they purchase it. Product descriptions should provide all the unique features and details of your product so people know the dimensions and what to expect with your product.

You can also add FAQs and other supporting content to help answer potential buyers' questions about the product you are offering.

Pro Tip: Write actionable product descriptions with this free AI-powered product description copy generator.

CopyAI Product Description Generator tool in action

Highlight social proof elements

Example of social proof elements on an e-commerce website landing page

Social proof is based on the idea that our decisions are influenced by what others do. 

When people see that others have bought from you, they feel more confident about spending their money with your online business.

You should include social proof elements on your landing page, like reviews, ratings, testimonials, and case studies.

For example, displaying customer reviews is a great way to show that others have already taken the plunge and purchased your product.

You can also use these reviews in your copy to mention the product's specific features or benefits that other people have liked.

A quote from a happy customer can go a long way in convincing others that they should buy your product too. Make sure that these quotes are genuine and not fabricated.

Showcase high-quality product photos and videos

One of the easiest ways to boost your conversion rate is by adding high-quality product images and videos to your landing page.

Product photos are essential for getting your customers to buy a product, as they give them a glimpse of what they'll receive in the box.

Video ads also help boost conversion rates, allowing you to show off your products in action and demonstrate their benefits in ways that still images and text alone can't.

Investing in top-notch product media can pay off in a big way, as it gives you a leg up on your competitors and can help you stand out from the crowd. It also feeds your social media posts and ad campaigns.

Offer a seamless checkout experience

An essential element of your e-commerce store is the checkout experience. Your goal should be to make it as seamless as possible so that customers don't leave your website before they've made a purchase.

One tip to make checkouts easy is to offer multiple payment options. You want to refrain from forcing customers to use a particular payment method. Instead, you should provide as many options as possible, like PayPal, credit card, Apple Pay, or Google Pay, so they can choose what works best for them.

Upsell and cross-sell other products

Upselling is a sales tactic that encourages customers to purchase more expensive items or services than they originally intended to buy.

Cross-selling is a technique that encourages customers to purchase additional relevant products from the same category as their original purchase.

Many online businesses use up-selling and cross-selling techniques because they're proven to increase sales and reduce cart abandonment rates. You can offer discounts when using either technique to further increase your revenue from each purchasing customer.

Set up shopping cart abandonment emails

When you have an abandoned cart on your site, it means that people are interested in buying from you at some point, but they have yet to be ready to make a purchase right now.

Abandoned cart emails are a great way to boost your online store's revenue by driving customers back to the site after they've left their shopping carts.

You can use email marketing software like Klaviyo to set up automatic card abandonment email sequences triggered by the rules you define and offer a discount to incentivize them to finish their purchase.

For example, you can set up a multi-step email sequence that will be sent to customers on your email list who add an item to their cart but don't complete the checkout process.

Pro Tip: Write persuasive email subject lines with this free AI-powered email subject line generator.

Analyze and optimize

Finally, it is time to measure your marketing performance and make necessary changes.

Make sure you track the right metrics to help you understand what is working and what isn't. Then, use the insights from your analysis to adjust your strategy and improve future performance.

Commonly used marketing metrics for e-commerce websites

  • Number of new visitors per month
  • Revenue per month
  • Return on ad spend (ROAS)
  • Landing page conversion rate
  • Conversion rate
  • Bounce rate
  • Average order value
  • Customer lifetime value
  • Cost-per-click

You’ll find these metrics in Google Analytics, WooCommerce, Google or Facebook ad campaigns, or the back-end of your Shopify store, all of which will help you to create baselines to continuously tweak and improve your online business as a dropshipper.

Create and maintain an easy-to-understand dashboard of your most important advertising and digital marketing metrics and review them regularly.

Closing thoughts on dropshipping marketing

With order fulfillment outsourced to your dropshipping supplier, marketing becomes an increasingly important aspect of the dropshipping business owner's role.

The more effective your marketing, the faster you can scale your business.

To succeed with this type of business model, you need to clearly understand what marketing strategies will work best and how to implement them effectively.

We hope this guide has offered practical marketing advice to grow your website's traffic and generate product sales.

If you need more resources to create marketing content for your business, give CopyAI's suite of content creation tools a free trial today and get one more thing off your shoulder.

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