In digital marketing, it's easy to get left behind if you're not constantly innovating and trying new things. But as with anything else, not all things are worth your time, and some are even downright counterproductive.
So, how do you decide what to invest your time in and what to drop? We've done the hard work for you and compiled a list of digital marketing tips you should implement in 2022 if you want to stay ahead of the competition. Let's get started!
Suppose you're not familiar with the semantic web. In that case, it's a system of standards and protocols that allows computers to understand human-readable content by "reading" it similarly to how humans do. Following those standards makes your site's content more accessible and searchable on search engines like Google, Bing, and Yahoo!
So, how do you optimize your site for the semantic web? There are a few different things you can do, including:
By following these tips, you can ensure that your site is as searchable as possible and that your content is easy for humans and computers to understand.
Social media is at the heart of digital marketing, so it's no surprise that you need to be active on social media to stay ahead of the competition. But with so many different social media platforms, it can be tough to know where to focus your attention.
If we had to choose one particularly important platform for digital marketers right now, it would be Instagram. Not only is Instagram a great place to build your brand and find your target audience, but it's also an incredibly powerful platform for:
So if you're not already active on Instagram, now is the time to start. And if you are active on Instagram, make sure you're using all of its features to your advantage, especially reels, stories, and collaborations.
P.S.: This doesn't mean that other social media platforms are unimportant. Facebook, Twitter, Snapchat, and TikTok are all still incredibly popular and can be used to reach different target audiences. So don't forget about them–just choose one or two platforms to focus on and do them well.
Contrary to popular belief, long-form content is not dead–it's more important than ever. Not only is long-form content more likely to rank for multiple keywords, but it's also more likely to be shared on social media and linked to from other websites, which helps you bring in more leads and boosts your SEO rankings.
According to SEMRush,
So if someone tells you that long-form content is a waste of time, don't believe them! Long-form content is still incredibly important and can help you boost your SEO and organic traffic. How so?
Well, for multiple reasons, but the most important is that it allows you to target a broader range of keywords.
If you have a 3000-word article, you can target 30 different keywords (or even more if you use LSI keywords). But if you only have a 1000-word article, you can only target 10 different keywords. This is important because longer articles allow you to rank for a greater variety of keywords, which means more website traffic and, eventually, more leads and sales.
So if you're not already using long-form content, make sure to start–it could be the boost your digital marketing strategy needs.
Pro Tip: From Blog Post Ideas and Blog Titles to Blog Outlines, Blog Intros, and Blog Post Conclusions, CopyAI has everything you need to write high-quality, long-form content that ranks–without all the fluff.
Did you know that 54% of customers WANT to see more video content from their favorite brands and businesses? That's not surprising, considering that video is consumers' favorite type of content to consume.
Video is a great way to engage with your audience and promote your products or services. But that's not the only purpose; video can also be used to:
The possibilities are endless, so using more videos in your marketing efforts is important. Not only will it help you connect with your audience on a more personal level, but it will also help you boost your SEO and organic traffic.
And one final thing: one of the reasons video is so popular is because it's compatible with mobile devices. People love being able to watch videos on their smartphones and tablets, so when you create videos, make sure they're optimized for mobile viewing so you don't exclude those who don't have access to desktops or laptops when they're on the go.
Pro Tip: Whether you'll be creating the videos on YouTube or another platform, make sure to optimize them for SEO by including keywords in the title, description, and tags. You should also include a link back to your website in the video description so viewers can easily find it after watching the video.
In today's era, 60% of customers expect an immediate response when initiating a live chat, and 44% of people say live chat is the most valuable tool a company can offer on their website. If anything, these numbers will only go up in the future, so investing in live chat support is essential.
Live chat provides an excellent customer experience by allowing customers to get their questions answered quickly and efficiently and empowers you to engage with leads and customers in real-time. This is valuable because it allows you to build relationships, address concerns immediately, and even upsell or cross-sell products/services, resulting in higher conversion rates.
And apart from that, you'll no longer have to send out surveys to get feedback from your customers (or at least not as frequently). By opening up more opportunities for interaction between you and your customers, you're more likely to get the organic and consistent feedback you need to improve your website and overall customer experience.
Gone are the days when customers had to wait for business hours to get their questions answered. With live chat support, they can reach out to you 24/7/365 on any device, be it a desktop, laptop, or mobile phone. Customers have come to expect this type of convenience, and if you're not providing it, they will likely take their business elsewhere.
Finally, live chat is a huge cost-saver. You can save your business a lot of money by eliminating the need for expensive toll charges when calling long-distance numbers. Not to mention, it's also more efficient because customers can get their questions answered without having to wait on hold or be transferred to another department.
Word of mouth still matters; in the digital age, user-generated content (UGC) is the new word of mouth. This is content created by your customers that promotes your brand, product, or service. It’s an effective way to reach new audiences and build trust with potential customers because it comes from a third-party source (i.e., someone other than your company).
Its effectiveness is clear in the below statistics:
As a result, word-of-mouth marketing leads to more than twice the sales of paid advertising, so it's important to find ways to incorporate UGC into your digital marketing strategy.
There are many ways to do this, but some popular methods include featuring customer testimonials on your website or using social media platforms (such as Instagram) to showcase user-generated content. You can also encourage customers to leave reviews on third-party sites (like Google or Yelp) or create brand ambassadors to help promote your business.
Whatever route you decide to go, ensure that you're regularly featuring UGC across your channels to build trust with potential customers and drive conversions. But here are a few quick tips:
When done right, user-generated content can be a powerful tool in your digital marketing arsenal. It serves as free advertising, and customers are likelier to share UGC since it's relatable and useful.
Once you start incorporating UGC into your strategy, you'll likely see an uptick in engagement and conversions!
As opposed to paid search results, which are displayed as a result of an advertisement, SEO is about making your website the best it can be so that Google (and other search engines) will want to rank it high in their organic search results. For that reason, it's referred to as “organic” search (or natural or earned–all terms that mean the same thing).
But it's worth noting that SEO isn't only about the standard Google search. It can also apply to other types of searches, including:
These are all examples of what's known as “vertical search,” which is a type of search that allows users to find specific types of content on the internet. And what's common among all these searches is that they're all powered by algorithms– a set of rules or guidelines that a computer program, like a search engine, follows to accomplish a task.
In the context of SEO, search engines use algorithms to crawl the internet, index websites, and rank pages in their organic search results. So, to rank on any search engine, you need to understand how their algorithms work and what you can do to improve your website so that it meets their criteria.
There's sometimes confusion between SEO (search engine optimization) and local business optimization. So, what's the difference between the two?
Local business optimization is optimizing a company's online presence so that its web pages will be displayed by popular search engines when users enter relevant keywords into their search engine query (e.g., "plumber in Irvine").
Conversely, SEO is about making your website the best it can be so that Google (and other search engines) will want to rank it high in their organic search results. It's a more general term that can apply to any search, including local business searches.
Another common confusion is between PPC (pay-per-click) and SEO. This one is clear-cut: PPC is when you pay to have your ad displayed at the top of the search results, and SEO is when you improve your website to rank organically at the top.
PPC is a type of paid search, meaning you only see results if you're willing to pay for them. In contrast, you don’t pay for SEO –you don't have to pay Google AdWords or Facebook Ads for your website to rank in the organic search results.
Of course, that doesn't mean that SEO is entirely free. It takes time, effort, and even money (for things like keyword research tools) to improve your website, so it meets the criteria of the search engine algorithms. But once you do that, your website will rank high in the organic search results, and you won't have to pay for each click as you do with PPC.
Websites that aren't responsive and mobile-friendly are at a serious disadvantage in today's digital landscape. Google long ago stated that responsive design is their recommended mobile configuration, and they penalize sites that aren't mobile-friendly by pushing them further down in the search results.
Apart from that, mobile accounts for more than half of all global internet traffic, so if your site isn't designed for mobile users, you're missing out on a huge portion of your potential audience, and who wants that?
So if your website is difficult to navigate on a mobile device, users are likely to give up and go to a competitor's site that's designed better for their needs.
Here's what you can do to make sure your site is responsive and mobile-friendly:
Like investing in live chat support, chatbots can be a great way to improve your customer service. Chatbots are computer programs that mimic human conversation. They can be used to answer common questions, provide customer support, and even generate leads.
What's great about chatbots is that they're available 24/7, so your customers can get the answers they need whenever they need them. And since they're automated, they can handle many inquiries without getting overwhelmed.
Chatbots are also relatively easy to set up. You can use many platforms, such as Chatfuel or Manychat. All you need to do is create an account, add your chatbot to your website or messaging app, and start training it to understand human conversation and set up your responses.
Chatbots can tremendously improve your business by:
Pro Tip: Don't forget to test your chatbot regularly to make sure it's working properly and giving accurate answers to users. You can do this by asking questions or setting up tests with a group of beta testers.
Last but not least, there are 4 billion daily email users, meaning that email marketing is still one of the most cost-effective ways to reach your target audience. In fact, for every $1 spent on email marketing, businesses could make up to $44 in return.
However, it's not just about having a large email list but also a targeted and engaged email list. There's no point in having a list of subscribers who never open your emails or don't care about your brand.
To grow a quality email list, you need to:
Your email list is the most important asset when marketing your business online, so ensure you're focused on building a quality list from the start. With a responsive and engaged email list, you'll be able to achieve your business goals–generating leads, making sales, or retaining customers.
With these ten digital marketing tips, you can start creating your robust digital marketing strategy to take your business to new heights. Don't forget to track your progress along the way to see what's working and not–digital marketing always changes, so it's important to stay on top of the latest trends.
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