How To
6 min read

How Copy.ai Gave Me The Greatest Gift: Time

Marcy Fletchall

June 2, 2022

The world seemed rosy in January of 2020. Small business clients were flourishing, and all was right with the world. 

Then things changed. 

The pandemic sent us into full lockdown. Business owners were closing shops, sending people home, and laying people off. So we began to hunker down.

My story

My business had been going pretty well. I had a few new clients and several repeats. The momentum was accelerating, and this allowed me to have some expendable income. 

Then things quickly changed again for the worse

By May, businesses were closing, projects were canceled, and I was struggling to get invoices paid. I was thrust into early retirement from my full-time Human Resources Consulting career. It had spanned the better part of 25 years.

As a small business owner, it was challenging. There were many difficult decisions we all had to make at that time. I had to figure out what was next quickly. 

I realized I needed to make a change

In April, I realized that I had to do something different. 

Everyone thinks that being retired is living the life of travel, leisure days, and sunning by the beach. However, many of today's retirees are not financially able to do that. 

They need to continue working well into their 70's or 80's. Those of us that fall into that category quickly find that ageism is alive and well. 

This makes it difficult to find meaningful and financially suitable employment. As the pandemic escalated, that was my case. 

My house went on the market and sold. I was living in my motorhome, looking for a reasonably priced place to park. Realizing this wasn't the life I wanted to live, I began to look at alternatives.

One of the most significant advantages of our modern economy is the flexibility in what kinds of careers we can pursue. 

However, there's also a downside: with so many choices available, where could I begin?

How I found a new career

No matter what industry I wanted to break into or what skills I hoped to develop, some basic steps helped me get there. 

Taking my own advice I gave to my career clients, I reviewed those fundamental steps and made a plan.

Brainstorming

The first thing I did was brainstorm using questions and lists

I made a list of:

  • Things that I enjoy doing
  • My passions
  • My dreams 

I thought about what my hobbies are and what I do for fun. What would I rather be doing? 


Asking fundamental questions

I followed my brainstorm by asking myself fundamental questions: 

  • How much money do I need annually? 
  • Do I need to supplement my income with a part-time job? 
  • Do I even want a job? 
  • How will family and friends react to my career change? Will they support me? 

Once I had those straight in my mind, I moved to the next step.


Daring to dream

I dared to dream, focusing on what an ideal retirement might look like. I asked myself:

  • What did I really want out of retirement? 
  • What dreams should I resurrect as I plan for the next phase of my life? 
  • What is the biggest thing to explore, and what new thing might be possible? 

Most importantly, I asked myself: What is the one thing that can never be replaced? 

The answer was easy: time. It’s the one thing that can never be replaced, and you can never get it back.


Asking what brings you joy

The next question I asked myself was: what gives me joy, makes money, lets me live and work where I want, and gives me the time to enjoy life? 

I also wondered where that freedom could be found. 

I've been dreaming about taking control over my schedule, my workload, and my life for as long as I can remember. 

My direction seemed to get more apparent as the questions and lists flowed. 

I didn't need to know exactly where I was going. However, I had a vague sense of what kind of career I'd like to move toward.

Researching

I then needed to do some research. I brainstormed some ideas for jobs I thought might fit the bill. 

Then I asked myself what skills and tools are needed for those jobs.

  1. Narrowing things down

After doing the deep job dive, I narrowed them down to a freelance writer.

I have a passion for conveying knowledge and information. However, it takes time to:

  • Think of ideas 
  • Write an opening
  • Outline
  • Make some bullet points
  • Create exciting articles

All of that took time. Too much time!

I refused to be deterred

I wasn't going to be deterred, though. I needed to start bringing in some income. 

The excitement was building as was the anxiety. I wondered: how do I get time to pursue the writing and skills needed to succeed and live the life I want? 

Doing something that feels meaningful and makes me unique was what I wanted to do. But how does one build extra time into a day?

Copy.ai: the best gift

I read through forums and sought advice from people who have been there and done that. Forum coaching covered topics like:

  • Adding time to your day
  • Writing techniques
  • Potential freelance gigs
  • New writing tools

Checking out Copy.ai was the most significant piece of advice I received.



My world is now forever changed. I went to the website, tried the product for a few days, and then bought it. 


It has been the best software tool investment I've ever made. 

What is Copy.ai? 

Copy.ai is an AI-powered content writing tool. 

It is a practical assistant providing original content that generates all types of copy, including but not limited to:

  • Marketing copy
  • Emails
  • Blogs
  • Social media posts

It also has templates for various writing activities like:

  • Case studies
  • Blogs
  • Websites
  • Videos


You can see all of Copy.ai’s videos here.


How Copy.ai helped me

Push past writer’s block

The first thing Copy.ai did was help me push past writer's block

We've all been there. Sometimes, you believe you know precisely what you want to write, but the words just won't come out. 

Other times, you might not even be sure what your thoughts are on the subject. How do you get started? 

I was stuck for ideas and felt like I was muddling through an endless tunnel with no light in sight. 

Sometimes when I could think of ideas, I didn't know where to start or what to write. 

Copy.ai filled in all the blanks. It gave me content that was:

  • Educational
  • Editable
  • Exciting

Become a better writer

The second thing it did was assist me in being a better writer

I had a killer content plan, and I was ready to start writing. Sweet! I hoped I had this writing thing down pat. 

Writing the type of content that people wanted to engage with would help me build a relationship with my readers and sell articles. 

But I was stuck. My writing wasn't doing much of anything. 

Copy.ai offered ideas and formats. It also aggregated copy from various places, helping my blog resonate with my readers. 

It made my content more stirring and exhilarating. Copy.ai showed me that content that would get my readers to click would:

  • Give the readers value
  • Tell a story
  • Use the right tone of voice
  • Allow me to have fun 

Receive the gift of time

The best thing Copy.ai gave me was the gift of time. Writer’s block, idea generation, and writing can be very challenging and stressful. Then there’s lots of research, choosing the right word or sentence, and so many other things to consider.

Pretty soon, the deadline is closing in, and you have barely started your article. 

However, when using this tool, all of those stressors diminish. With Copy.ai, I found the right:

  • Idea
  • Title
  • Content
  • Conclusion

The tool gave me time and money because my articles and pitches sell. 

Advancing as a freelance writer

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I'm rapidly moving forward on the career path as a freelance writer. It generates the income I need with little effort. It also provides me the time to enjoy the rest of my life. 

I love writing about:

  • Things that interest me
  • Pet peeves
  • Exciting challenges in every industry, subject, and idea 

It gives me the freedom to explore the world in a new way and the time to do it. 

Working for myself is the best feeling

When I work for myself as a freelance writer, I get to pick the clients and projects I want to work on. I have complete control over what I'm doing. 

It’s an amazing feeling! 

No one can make me do anything I don't want to do. I set my own schedule. I can take breaks whenever I want to. I can work from anywhere in the world as long as there's an internet connection or a Wifi hotspot.

I've even added my photography to my kaleidoscopecompass.com website where I plan to begin blogging.

Copy.ai made changing careers way less stressful

Transitioning from one career to the next is still challenging. However, Copy.ai and other tools that support my lifestyle made it less stressful than anticipated. 

The way forward is having a passion for your dreams, making a plan, and executing that plan using modern tools that support your dreams.

Try out Copy.ai's free tools yourself:

Email subject line generator
Meta description generator
Caption generator
Instagram hashtag generator
Free paraphrase tool
Blog post ideas
Sentence rewriter
Linkedin headline generator


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