27 min read

67 Best Products to Sell Online in 2022 and Beyond

Mariana Krasteva
November 20, 2022

We must admit it: Except for a few prohibited and restricted products, you can sell everything online. 

Ecommerce has grown to achieve excellent marketing and sales potential. How can you take full benefit from this golden opportunity? 

Selecting the right products is the key. This is vital when making a fresh start with the eCommerce business, as picking out the best products to sell online will help you stay on top of your 26 million competitors.

So, take a pen and your notebook as we’ll walk you through sixty-seven best-selling eCommerce products we’ve grouped into seven categories. You’ll also find their five-year Google Trends scores so you can get an accurate picture of the variations of their popularity on a yearly and seasonal basis.

Ready to take some valuable notes that can save the day?

Let’s start with the very beginning of your eCommerce journey. 

How to sell the best products online

To succeed in selling online, you need to know the right strategies and techniques. Here are some essential steps you have to take to start your eCommerce business on the right foot.

Build your eCommerce website

If you're selling physical products, you'll need a proper product display to show them in detail and at their best. 

That's where your eCommerce website comes in. What’s more, you must get it up and running as soon as possible. 

Starting from scratch will take some time and effort, but plenty of resources are available to help you set your foot in the door. 

You can create your online shop using WordPress, Shopify, or other platforms like Squarespace and Wix. You'll also want to ensure that you're using a professional-looking template so that customers feel confident making purchases on your site. 

To get the ropes of building an eCommerce website that stands out and attracts potential buyers.

Price profitable products

Once you have created an eCommerce website, it's time to select profitable products to show and price them accordingly so they'll sell well. 

Many factors determine what price customers are willing to pay for a product, such as features, quality, brand name, etc.

Also, you should choose your prices wisely, considering all costs involved in selling the particular product, including storage fees and other expenses like shipping costs or taxes. 

Moreover, your prices need to be competitive enough so that the products can be sold quickly without loss in profit.

Find unique items to sell

How can you thrive in the highly competitive market? 

You have two options. 

If you sell products buyers could easily find with other merchants, you should offer an irresistible combination of superior quality and affordable price. 

The other alternative is providing customers the chance to get a unique item they are looking for but could hardly find anywhere else. 

To get inspiration, go through our niche eCommerce ideas. They’ll help you find goods for a specific customer base or category. Niche products could be one-of-a-kind or handmade items becoming popular. Usually, they are produced on demand or in small batches. 

If you can't find an existing product that fits this description, consider making your own. You can also look for unique items others might sell on Amazon or eBay. Think of ways to customize them further and offer them at a lower price so that shoppers are tempted to buy from you rather than from your competitors. 

Market and promote your products

Once you've created your eCommerce website and found great products to sell, it's time to start marketing them. 

An omnichannel strategy can do miracles in promoting your brand and products to a large audience. Tapping into the potential of multiple marketing and sales channels will help offer a consistent and smooth customer experience across all touchpoints of the buyer journey. 

Spread the word about your online store and products using email marketing, social media, SEO capabilities, and paid advertisements to build your online presence and brand awareness.

For example, Instagram, which brings excellent opportunities for eCommerce businesses, should become your marketing go-to. If you’re wondering how to take advantage of this platform, go through our ultimate guide on how to use Instagram for marketing

Also, create a Facebook Business Page and promote your brand and products there.

A fascinating advantage of social media is the ability to make sales from your profile within the platforms. 

Highlight your product listings, share happy customer stories, and include links to your online store in newsletter emails and social media posts

Alternatively, you can post ads on Google AdWords and Bing Ads. You only need to craft a compelling ad copy and get out there, letting people know about your brand and products.

Best products to sell online in 2022 and beyond

When looking to recognize the best online products to sell, think about the potential customer. What will trigger their buyer desire and drive their buying decision? 

The answers boil down to needs, pain points, and passion. Responding to them will help you increase eCommerce sales.

So, the ​​best online products to sell are high-demand goods of everyday use, solve people's problems, or are items customers are passionate about.  

Are you trying to come up with a great product idea? 

Think about your life problems and products that can help you solve them. Now, take a step further and consider ways to improve these products – these are the best products to sell!

The best product:

  • It is something that customers need and uses daily.
  • Solves a specific pain point. If you can't pinpoint the problem, you won’t be able to determine the product’s purpose and functionalities.
  • It is better than any alternative options available. Note that if somebody already has a solution to their problem, they won't buy yours unless it offers something better than what they already have. It might be cheaper, faster, more reliable, or easier to use – it’s imperative to provide a product that is superior in some way.
  • Offers a breakthrough and not just an incremental improvement on existing solutions. This is how Apple was able to create such excitement around iPhone.
  • It is an item that potential customers are passionate about. If you manage to feel the pulse of your audiences and appeal to their emotions, the chances are you’ll be able to offer the best eCommerce products to sell.

Curious to know the top options?

Here are the best-selling eCommerce products in 2022 and their Google Trends graph over the past five years.

Baby products and accessories to sell online

Babies and kids are always a top priority. Parents know that the cost of raising a child is steep, and new products are always needed. Here are some baby products and accessories you’ll want to consider selling online.

Nursing pillows

Source: Amazon

These are designed to help mothers breastfeed their babies. Nursing pillows help mothers hold their babies close while feeding them without holding on with just one arm. They come in many different shapes and sizes, so you can offer a great variety to match your target audience's needs.

The nursing pillow will help mothers avoid sore arms and neck and back pain after a long day caring for their baby. Therefore, these products show a stable average demand over the years.

Nursing bras

Source: Amazon

Nursing bras are designed specifically for women nursing young children (or planning on doing so). These bras are made with cups that come out so that mothers can pull out their breasts and feed their babies directly without having to take off their clothes first.

Nursing bras benefit women who work outside their homes and need something easy and discreet under their clothes when feeding babies at work or on business trips. They have high average demand over the year and are inexpensive to source, light, and easy to ship, which makes them an excellent eCommerce product idea.

Baby monitors

Source: Amazon

Baby monitors let parents watch their children while awake or sleeping. These devices bring buyers peace of mind anywhere in the house – from the room next door to the other floor. 

The product is in high demand as it can be used as a home security device or as a way for parents to keep track of their children while they’re away from home.

Baby swings and bouncers

Source: Amazon

Baby swings and bouncers are one of the best products to sell online. They are extremely popular with parents as they’re safe for babies to play with.

Baby swings and bouncers help keep babies calm when they need soothing and give them joy if they want entertainment. Moreover, this product is a considerable problem-solver if your target audience travels a lot.

Baby bottles

Source: Amazon

Baby bottles are a top-rated product to sell online. There are a few reasons behind this. First, the demand for baby bottles is always high because about 140 million newborns are born annually. Secondly, this is a product that people usually renew regularly and buy new rather than second-hand. 

As you can see from the graph, the best part about selling baby bottles is that they're easy to find and cheap to buy. All you need is some inventory, an attractive website, and some marketing savvy.

Baby carriers

Source: Amazon

When you have an active toddler, it is hard to keep them still while shopping or going out for a walk. And that’s a problem for most parents. A baby carrier is an excellent solution for carrying little ones without worrying if they will run away or get hurt.

Baby carriers come in many styles and types, so there's much room for variation in your range of products. You could offer basic pages which aren't too expensive but still provide comfort and safety for your target audience’s children. 

High chairs

Source: Amazon

Parents always look for the best products for their children, and high chairs are a must-have in their home. Babies are messy and can't sit up straight yet, so they need something to keep them safe while eating.  

High chairs provide an excellent solution by safely securing your potential customer’s baby so they can all enjoy a happy meal time together. Therefore, they are constantly in high demand and are a profitable item to add to your listings.

Baby toys

Source: Amazon

They’re never enough! Parents buy baby toys because they want to give their children something fun and educational to play with. But you don’t have to be a parent to buy baby toys. They are the most common present for families with kids on many occasions.

As you can see, there’s a high demand for baby toys yearly, particularly around Christmas. It's important to remember that when selling baby toys, you have to consider their safety features and entertainment value. If a toy is dangerous or too loud, it might scare the child, resulting in the parents leaving a negative review for your store. And this is what you don’t need.

Bottle sterilizers

Source: Amazon

Bottle sterilizers are used by parents looking for an easy way to keep their baby’s feeding bottles safe, clean, and ready for use. It’s a machine that uses steam to sterilize baby bottles and other feeding accessories like pacifiers and nipple shields.

Do you see the high demand for this product every year? Consider selling an electric bottle sterilizer. Not only does it have better performance, but it’s also time-saving, and this is an important advantage for parents.

Water play mats

Source: Amazon

Water play mats are another fantastic product to sell online. They're very popular with parents who want a comfortable and amusing product for their children. 

Moreover, water play mats provide a safe place for kids to play, protecting floors and carpets from damage. The average demand for this product has risen over the past four years.

Kids products and toys to sell online

The kid's products and toys industry is a very competitive market, especially now. With so many new toys coming out every year, here are some of the trending ones that are in high demand.


Source: Amazon

Drones are one of the hottest new products on the market and make great gifts for children. Kids enjoy flying them around their backyard and neighborhood parks. 

Note that you can also target adults because they’re using drones as an alternative way to take photos or even for business purposes.

Children's trending toys

Source: Amazon

You probably know that certain toys are popular yearly, no matter what season or holidays are coming up. One example is Lego, which is always popular among kids because they can use their imagination and creativity and develop their precision and skills.

Other trending children's products include arts and crafts supplies like paints and markers, coloring books, games like Hungry Hungry Hippos and Candyland, dolls like Barbie®, toy cars, such as Hot Wheels® or Matchbox® cars, and even board games like Chutes and Ladders.

Trending toys have always been popular with children, especially when they become fads in their schools or neighborhoods. This is why certain toys can be valuable and profitable for sellers online. Toys that become popular among kids tend to sell out quickly, so you should get them in stock as soon as possible. 

Fidget toys

Source: Amazon

Fidget toys are a great product to sell online. They come in all shapes and sizes and are lightweight and easy to ship. 

People buy fidget toys because they are fun to play with and help kids focus and learn to control their need to move and touch. This is beneficial for keeping children calm and attentive. After the peak demand for fidget toys in 2021, their popularity plunged. However, they remain an eCommerce product of great potential because they’re cheap, diverse, light, and easy to source and ship.

Plush toys

Source: Amazon

Plush toys also make a great option to sell on your eCommerce site. Children love them because they are soft and cuddly and feel like real pets. They are perfect for children's gifts, especially if they have a special occasion like a birthday coming up.

Plush toys are cheap and easy to find and transport – you don’t have to worry about their condition upon arrival. Combined with the traditionally high demands, stuffed animals are a good choice for your online store.

Children's clothing

Source: Amazon

Children grow quickly and change sizes fast. This means that parents will need new clothes every few months or even weeks (depending on the age and the season).  

As you can see, kid clothes are always in high demand. People love shopping for their children's clothes and will always make purchases – with and without particular occasion.

Electronics and technology products to sell

There's always an audience for electronics. People love gadgets and gizmos, especially if they are useful or provide entertainment. So, there will always be an audience for anything related to electronics - smartphones, tablets, TVs, computers... the list goes on.

Bluetooth speakers 

Source: Amazon

Bluetooth speakers have grown in popularity since their invention. Many people use them because they’re compact enough to fit into any purse or bag without taking up too much space.

Moreover, people buy Bluetooth speakers because they're easy to use and don’t require electricity or batteries. Also, they're great for traveling and enjoying their favorite music. 


Source: Amazon

Smartwatches can have both business and personal applications. Here are some of the reasons why smartwatches are a great product to sell online:

  • Mobile phone compatibility: Smart watches can connect to mobile phones, so your target audience can receive calls and messages directly on their wrist. 
  • Activity tracker: Many smartwatches have built-in fitness tracking features, making them perfect for anyone looking to get fit or stay healthy.
  • Notifications: Notifications on the watch means that people don't need to constantly check their mobile phones for new emails, texts, or social media updates throughout the day. 

Another reason smartwatches are in high demand is that they're more affordable than many other electronic products. The Google Trends graph indicates the steadily growing demand for this product.

Smartphone accessories

Source: iStock

The smartphone accessory market is huge. People use their phones all the time, and they often change their accessories. For example, it's especially easy to sell smartphone cases because everyone needs to protect their phone. Also, users want to keep up with the latest technology trends to stay ahead of the curve. 

Smartphone accessories are an evergreen product that will always be in demand. You can get a good deal on these items by buying them bulk from wholesalers or dropshippers.

Qi wireless charging devices

Source: Amazon

Wireless charging devices are in high demand and will continue to sell well for years. They are easy to use, convenient, portable, and prevent cable mess. This makes them perfect if your target audiences are people who travel often and need their phones charged at all times.

The technology is universal across different devices, so your target audience won't have to worry about compatibility issues. 

Laptop and tablet accessories

Source: Amazon

People buy a wide range of laptop and tablet accessories – from a new power cord or battery to a new mouse or keyboard. So, these products offer great sales potential because they make the user’s life easier. Also, they break at some point and require replacement.

The main benefit of selling these products is that they are not seasonal or time-sensitive, unlike some other items. Plus, they haven’t shown any sign of a decrease in demand over the years. 

Wifi extenders

Source: Amazon

People buy WiFi extenders to solve one main pain point: to increase the range of their wireless network. WiFi extenders can be placed in areas of poor or no coverage. 

This product is a great problem-solver for ensuring a stable and reliable network. Its popularity dramatically surged with the Coronavirus outbreak and still remains high.

DJ equipment

Source: Amazon

People buy DJ equipment because they want to be the life of the party, the center of attention, and the coolest person in the room. So, there’s no exception here. 

As you can see, DJ equipment maintains relatively stable high demand levels, which means you can rely on predictably good sales if you include this item in your eCommerce offerings.

Portable solar chargers

Source: Amazon

In today's world, everything relies on electricity. Portable solar chargers will provide users with an endless supply of energy wherever they go, making this product invaluable, particularly if your target audience is campers or hikers. 

With the modern trend toward sustainable energy, portable solar chargers are likely to gain a solid position in the market. So, they’ll make a perfect green addition to your online store.

Sports and outdoor products

If you're looking for a new business idea, look no further than the fitness industry. It's one of the fastest-growing industries in the world, with revenue expected to reach almost $37 billion by the end of 2022 in the USA only.

Athleisure and workout clothing

Source: Amazon

Athleisure and workout clothing are great products because it's something that every sportsman needs and uses. Whether your target audience is into yoga or weightlifting, they need clothes that look good and fit well too.

With so many different types of athleisure clothing of various styles, fabrics, and colors available on the market today, chances are you’re likely to hit your target audience’s taste. Besides, they’re heavily used and regularly wear out, which means maintaining good long-term sales levels.

Golf clothing and shoes

Source: Amazon

Golf is one of the most popular sports, and golf clothing is a huge market. Did you know that 1 out of every 3 USA citizens played golf, watched the game on television, or read about golf in 2021? 

Millions of people play golf every day around the world, and they also need clothes, so it's a good idea to target this market with your online store.

Golf accessories and gadgets

Source: Amazon

People who play golf are always looking for new ways to level up their game or add more fun to their experience on the course.

Golfers need different things when they go out for a round of golf: balls, tees, gloves, shoes, towels, and much more. So, make sure to add those to your online store.

Workout accessories

Source: Amazon

Workout accessories include gloves, wrist straps, knee sleeves, wraps, and elbow sleeves. People buy these products because they want to get more out of their workouts by protecting their joints and muscles from overuse or injury.

Workout accessories bring a lot of health benefits and wear out when used. They are promising eCommerce products. Moreover, they’re cheap, light, space-saving and easy to source and ship. So, extending your offerings to include them is a profitable step.

Resistance bands

Source: Amazon

Resistance bands are great for people who don't have time to go to the gym or are looking for an inexpensive way to get a good workout at home.

Resistance bands can be used in various ways and resistance levels, making them versatile enough for any exercise program. They work well with most weight training exercises and can also be used during cardio workouts, so there is something for everyone. 

The demand climbed sharply when the Covid pandemic broke out and gradually returned to normal levels. The easy shipment, versatility, and cost-effectiveness of this product tip the scales in the favor of including it in your eCommerce site.

Exercise and yoga mats

Source: Amazon

Exercise and yoga mats are great products to sell online. People buy yoga mats because they need them for their workouts and to protect the floors. They are also sold as accessories for other workout routines, such as Zumba and cardio kickboxing.

As you can see, during the lockdown of COVID-19, there was a huge demand for exercise and yoga mats. So, be prepared for the next boom.  

Hiking accessories and gear

Source: Amazon

Hiking accessories include water bottles, hats, gloves, tents, and sleeping bags. They can make an outdoor adventure more enjoyable and comfortable. 

Hikers need good quality water bottles that won't leak or break when dropped on the ground. The same goes for other accessories like trekking poles, tents, and sleeping bags. So, make sure you source high-quality hiking accessories and gear.

Hiking shoes

Source: Amazon

Hiking shoes are made with durable, lightweight materials to provide the best performance and comfort during walks, hikes, or treks. 

A good pair of hiking shoes is the best companion when your target audience is on a hiking trip, as the shoes will protect their feet from any type of injury or discomfort. 

That’s why people are willing to buy top-quality shoes, and you should be selling this product. Moreover, Google Trends indicate a steady increase in the demand for them.

Hiking backpacks

Source: Amazon

Another great product to sell online. Why? Hiking backpacks are durable and long-lasting. The average backpack can last at least five years if not more. This could have a downside – your customers won’t need to replace their items so often. 

But let’s look on the bright side… There is no need to worry about replenishing your inventory every season because this product will last for years.

People buy hiking backpacks because they are highly functional and versatile. They can be used for any travel or adventure activity, such as camping, climbing, or even just going on a day hike with friends or family members. 

Given the stable demand for this product, opting for including it in your online store would be a wise decision.

Fishing accessories

Source: Amazon

Fishing is one of the most popular outdoor activities in the US, which means that there are plenty of potential customers out there for your products. It's also one of the most expensive hobbies, too. 

People who love fishing often spend thousands of dollars on their gear and fishing accessories to enjoy their favorite pastime. These items show stable demand levels and make a profitable addition to your online shop.

Gardening supplies

Source: Amazon

People buy gardening supplies to keep their gardens in good condition. This category includes a huge range of products – from seeds to tools and accessories.

Before you start selling anything related to gardening, you should have basic knowledge about the topic to help your customers when they have questions or concerns about their gardens.

Beach towels

Source: Amazon

Who doesn’t love summer and going to the beach? The sun, water, sand, and wind make people feel relaxed and happy. Beach towels are an excellent product to sell online. They're lightweight, easily shipped, and easy to store. 

These items are always in high demand, particularly in summer. They're also relatively low-cost, so you can make a healthy profit when you buy them in bulk.

Pet products

People love their pets and want to ensure that they take the best care. It's no wonder that there are so many products out there designed specifically for pets. Here are some items that are definitely worth adding to your store.

Grooming accessories

Source: Amazon

Grooming accessories include combs, brushes, nail clippers, and other pet care products that help your target audience keep their pets clean and healthy. 

These fairly inexpensive items are essential for every pet owner, making selling them online a great opportunity to drive good profits.

Automatic pet feeders

Source: Amazon

Pets can be very demanding. So, when people have to leave for work in the morning and are unsure if their cat is hungry, the automatic pet feeder frees them from worrying about their pet's well-being. It's a simple device that allows pet owners to program the time and quantity of food supply.

With this automatic pet feeder, your target audience will never have to worry about their dog going hungry again. It shows a stable average demand over the years, so you can rely on making regular profits by adding it to your product listings.

Pet water fountains

Source: Amazon

People who have pets love them dearly and want to provide the best for them. A pet fountain provides clean drinking water for pets in an appealing way.

It's a product of increasing demand, and you should offer it to your potential online buyers.

Food and water bowls

Source: Amazon

Food and water bowls are very practical items, which means that people will always need them, and they will never become outdated and redundant.

The demand for these products will never go down because pets need to eat every day, and your target audience has to provide them with fresh food at all times. So, you should consider selling these items online.

Dog and cat toys

Source: Amazon

Pet owners want their dearest friends to have fun, and pet toys are perfect. This is one of the most popular items in any pet shop. 

If you want to sell dog or cat toys on your website, consider finding unique and interesting options rather than the same old stuff anyone can buy from any local store.

Leashes and harnesses

Source: Amazon

Leashes and harnesses are products that most pet owners need to buy and renew at some point in time.

If you can find a good supplier of these items, then you can be sure that there will always be customers for them.

Pet carriers

Source: Amazon

Pet carriers are a necessity when pet owners take their pets on an airplane or when going to the vet.

Pet owners also want their pets to be safe while on the road, so they don't have to worry about their cat wandering around or getting into trouble when left unattended in the car for a while. That’s why pet carriers come in handy and people are buying them. 

Dog and cat beds

Source: Amazon

Providing comfort for their pets is a priority for pet owners. So, they wouldn’t hesitate to buy a pet bed that is soft and cozy. 

What’s more, pet beds help protect the floor from pet hair and dirt, which makes them great for homes where allergies are an issue. 

Looking at the Google Trends graph, this is a trending eCommerce product in high demand, and you should take advantage of selling it in your online store.

Health and wellness trending products to sell

Running on today's fast-paced, stressful treadmill, many people have started prioritizing well-being and healthy lifestyles. An increasing number of consumers are looking for various products to go with their everyday routines. 

So, let’s look at some ideas for finding best-selling health and wellness products to sell online.


Source: Amazon

Massagers are an excellent product to sell online. If your customers are tired, stressed, or sore, they'll need one of these!

In addition, there are so many different types of massagers on the market today. There’s something for everyone’s pain, starting from handheld massagers and neck & back massagers to foot massagers. If you don’t know which one to choose, consider adding them all to your online store. 

Still not sure whether to opt for adding them? Simply take a look at the Google Trends graph above.

Electric toothbrushes and accessories

Source: Amazon

Electric toothbrushes are relatively cheap and easy to source from China, and the cost per unit is low. You can start with small quantities and grow your inventory as your business grows.

Electric toothbrushes are an essential item that people need every day and renew regularly. So, no shortage of demand is expected. In addition, as dental care becomes more expensive, this trend will likely continue.

Water flossers

Source: Amazon

Water flossers are becoming more and more popular, and for good reason. It's estimated that almost 50% of Americans have gum disease, but water flossers can help prevent that.

If you're looking for health products that sell consistently well, consider adding a water flosser to your inventory. Its benefits will easily sell it.

Pulse oximeters

Source: Amazon

Pulse oximeters are a great health and wellness trending product used by consumers and medical professionals alike to measure blood oxygen levels. 

The popularity of pulse oximeters has increased significantly due to increased awareness of health issues and the importance of healthy breathing levels.

They're durable and tough devices that can withstand wear and tear. So, you don't have to worry about them breaking during transportation.

Nail extensions

Source: Amazon

Nail extensions are one of the most popular beauty products to sell online, and you can make a ton of money off them. They’re easy to ship and don’t take up much space in your inventory. 

The popularity of nail extensions has increased over the years due to their convenience. So, the increasing trend is likely to stay.


Source: Amazon

Wig sales are unlikely to drop off any time soon, so if you're looking for an opportunity to sell health and wellness products, you'll find plenty of customers in this market.

The best thing about selling wigs is that they aren’t too expensive, and people will always need them.

They are light and easy to ship and don't break. In addition, they can be styled in a variety of ways and can be worn by both men and women.

Compression wear

Source: Amazon

Compression wear is a great product to sell online because it’s popular and stylish. The market for compression wear is growing rapidly and is forecast to continue going up.

This product is relatively light, cheap, and easy to ship. Its popularity among both men and women, gymsters and those who never go to the gym make it a promising addition to your online store inventory.


Source: Amazon

Supplements are a viable option because millions of people are willing to spend money on products that will help them see the best results from their workouts or diets.

Supplements are usually taken on a regular basis, which gives you an opportunity to build a long-term relationship with these customers. 

You'll want to keep in touch with them regularly so they feel like they're part of something special and receive exclusive deals or coupons only available through your email list or website.


Source: Amazon

Haircare is one of the most popular health and wellness product categories. Whether you are selling shampoo, conditioner, or other haircare products, it is important to understand what makes these products so popular with customers.

It's an easy niche with high demand. With so many people struggling with their hair every day and spending money on expensive salon treatments, there will always be a large market for these products.

CBD products

Image Source: Reakiro

CBD products increasingly draw buyers’ attention globally. This is because they are seen as having several benefits for the body and mind. They can be used to treat a range of conditions from anxiety to insomnia and chronic pain.

This is a product offering considerable sales potential as people want natural solutions rather than relying on prescription drugs. However, note that you have to research the market and ensure full compliance with each state’s CBD-related legislation. In addition, the detailed guidance issued by USPS regulates the mailability of hemp and cannabis-based products.  

Yoga pants

Source: Amazon

Yoga pants are the perfect product for eCommerce sellers. They're trendy, popular, and easy to ship and sell online. They're also quite affordable and come in many styles, colors, and sizes.

The demand for yoga pants is relatively stable, unlike some other products that are seasonal (such as Christmas decorations) or trendy (such as portable speakers). 

So, if you're looking at a long-term investment opportunity in online retailing, then yoga pants might be right up your alley.

Home and kitchen products

Home, sweet home! This is one of the evergreen niches that features an exquisite variety of products every household needs and uses. 

Let’s take a look at these thirteen best-sellers in this niche. 

Water bottles

Source: Amazon

The market is constantly growing with so many people who need water bottles for various purposes. Water bottles are a must-have for any home and office. Whether you want to stay hydrated at work or at the gym, you'll need a water bottle that's durable enough to last through the rough and tumble of everyday life.

Water bottles are a great product to sell online for several reasons. They're useful, affordable, and easy to ship. Plus, they’re trendy and require regular replacement.

Air fryers

Source: Amazon

Air fryers are one of the most popular kitchen products on the market nowadays. They are relatively new, but they are quickly becoming a must-have in most kitchens.

As you can see, the popularity of air fryers is on the rise. They’re perfect for anyone who wants healthy cooking options for their home or office kitchen. They’re trendy and can make the customer’s life easier and your online store thriving.

Electric tea kettles

Source: Amazon

These items are popular with customers, and particularly those who like their beverages piping hot. Electric tea kettles are a convenient way to boil water. They also make a great gift.

As a universal, inexpensive, and convenient item that is extremely easy to operate, electric kettles are a great product to add to your eCommerce website listing, especially in winter.

Portable blenders

Source: Amazon

Portable blenders have become very popular in recent years in line with the expanding healthy lifestyle trend. They are perfect for people who are always on the go and love to make smoothies or shakes.

They're easy to clean and affordable. Portable blenders come in a wide range of prices depending on the features you want included.

Portable blenders have high demand due to their health benefits and daily use. Irrespective of the sharp fluctuations, their popularity doesn’t show any signs of decline.

Mandoline slicers

Source: Amazon

The main reason why people buy mandolines is the ability to slice their fruit and vegetables quickly and efficiently. They're an extremely useful tool that can help you create beautiful dishes in no time at all. The best ones will have a safety feature as well.

Offering a fast and easy cooking option with style, this relatively cheap product is light and easy to ship. If marketed well, it can bring significant sales to your online store.

Measuring cups

Source: Amazon

Measuring cups are a great product to sell online because they are heavily used in the kitchen. People need them to measure out their ingredients when they're cooking.

Accurate measurements mean culinary success and an end to wasting food. This makes measuring cups an attractive small investment for buyers that love cooking.

Coffee and tea tumblers

Source: Amazon

Coffee and tea tumblers are popular because they allow people to enjoy their favorite beverages while on the go without worrying about spilling or making a mess. The lid can be conveniently closed when not in use.

These products offer the opportunity for branding and personalization, which makes them appealing items for individual and corporate customers alike. Coffee and tea tumblers can make a trendy promising addition to your online product listing.

Home decoration

Source: Amazon

Most people are constantly on the lookout for creative and original decorations for their homes. This means that you have a lot of potential customers who will be viewing your products online.

Home decorations are an evergreen that brings buyers joy and can be used as gifts for family members and friends on special occasions. So, Halloween, Christmas, and Easter are the best seasons to let your online shop window shine and sparkle.

Bed accessories

Source: Amazon

Whether they need to replace old bedding that has worn out or just want to spruce up their bedrooms, people are regularly buying bedding. This makes bed accessories a very popular product category. 

Some popular bedding includes sheets, pillowcases, and mattress protectors. 

Bed accessories are one of the most searched-for items online. You’ll find all kinds of different styles, fabrics, and sizes, so you can easily cater to the various needs of your potential customers. 

Kitchen and bathroom towels

Source: Amazon

Towels are a heavily used household item that tends to wear out and get stained fast. They also make a perfect refreshing addition to the bathroom and kitchen look and feel. So, no wonder that they rank high among the products purchased online.

Kitchen and bathroom towels are in high demand, easy to ship, and have a long shelf life. So, make sure to include them in your online store offerings.

Wall art

Source: Amazon

This is a final brush that can brighten up a space and create a unique, personalized atmosphere. Wall art is selected so as to match a decorating style or room decor perfectly. This means you need to offer a wide range of color schemes, patterns, and styles for your customers to choose from. 

People love unique pieces that reflect their personalities or interests. Selling wall art items following a print-on-demand model is one of the best strategies that will help you avoid investing in excessive amounts of hard-to-sell inventory.  


Source: Amazon

Pillows are one of the most popular home products to sell online. They are relatively inexpensive and come in a variety of shapes, sizes, and colors. People often look for pillows when they move into a new home, seek extra comfort, or just refresh their interior. 

As you can judge from the graph, the chances are, there is always an opportunity for new customers to buy pillows, irrespective of the season and the year.

Storage and organizers

Source: Amazon

These are versatile items every household needs. They can be used in the kitchen, bathroom, closets, basement, or garage, to name just a few. Storage and organizers can even make a stylish living room addition. 

Storage and organizers are practical and convenient items that maintain a consistently high average demand with short-period fluctuations. 

They are relatively cheap, easy to source, and come in various materials, sizes, shapes, and colors. So, you can easily provide for the different tastes and needs of your potential customers. 

Have you already picked out your top products to sell? If you still need some more inspirational ideas, there is a way to find them… 

How do you find products to sell?

There are several ways to find the best products to sell online to make money.

1. Research your market.

2. Check out Amazon's top-selling products.

3. Search for products that are trending on social media platforms like Pinterest and Instagram.

4. Look at what people are searching for on Google Trends, Google Insights, and Google Keyword Planner tool.

How do you find trending eCommerce products to sell online?

Google Trends is a tool that allows you to search for any keyword and see how popular it is over time. It also shows you which regions of the world are searching for it and which websites are linking to it.

For example, if you enter "yoga pants," Google will show you how many times people have searched for that term, its relative popularity compared to other terms, and which countries have the highest search volume for it. You can select the period to track – from an hour to seven days, to five years. You can even go back as far in the past as 2004. 

This can be useful for finding out what people are interested in right now, and which trends are on the rise. 

You shouldn’t just look at the current popularity of a keyword though. You can also look at historical data and see how popular that keyword was in previous years. 

This will enable you to roughly predict the demand for a given product at a particular time of the year.

How do you find the demand for products?

Ecommerce keyword research can help you understand which products are most popular among your potential customers. 

In addition, Google Trends can provide you with valuable insights into the popularity of top search queries in Google Search. It analyzes keyword search volume for various languages and regions over time. 

You can also check Trendhunter, which delivers data on micro-trends and viral news on a daily basis.

How can you tell if a product is good to sell?

The main thing you want to look at when deciding whether or not to sell an item is the profit margin. The profit margin is calculated by subtracting the product cost from its selling price. 

The product cost is the cost of manufacturing or buying a product. It includes the material, labor, and any other expenses associated with production and sourcing. The lower the product cost, the higher your profit margin will be when you resell it.

If a product costs $10 to make and you sell it for $20, then half of every sale will go toward paying off the original production costs, leaving you with $10 profit per item sold.

You need the product margin to be as high as possible because it means increased profits for your business in the long run. 

How do you source products to sell online?

This may be a challenging and tricky task to do. Generally, you can opt for domestic and international sourcing. Online marketplaces, wholesalers, dropshippers, and manufacturers are among the most widely used product sourcing strategies. 

Other viable options include print-on-demand suppliers, handcrafted or homemade products, and trade shows that can bring in valuable contacts and excellent ideas. 

To get a better and more detailed understanding that will help you buy products to offer in your online store, look at our product sourcing guide, which will walk you through the steps of the process.

What is the best eCommerce platform to sell products online?

You can choose from a great variety of available options. For example, you can build your online store using platforms like Shopify, Squarespace, Magento, or Bigcommerce. 

To be able to compare the different platforms and identify the one that will work best for your specific needs, check out our guide on eCommerce platforms and website builders. 

Final thoughts: Time to shine, sell, and thrive 

Remember that every sale starts with your customer’s needs. It may sound vague, but there are easy and practical steps that will take you closer to your marketing goals:

  • Build your eCommerce website.
  • Think of your ideal customer. What are their struggles? What are they passionate about? What do they need in their everyday lives? The deeper you understand your target buyer, the more efficiently you’ll manage to respond to their demands. After all, perhaps, their needs and aspirations aren’t much different from yours.
  • Now, think about the products that will best help your potential customers. Identify them and find the best ways to source.
  • With the best products in place, it’s time to use your creativity and imagination to build the most enticing picture of these items for your audience. Use high-quality photos that will make them stand out. Write your converting copy focusing on the benefits your products will bring. Highlight extra perks and reasons for buying from you instead of the myriad of online sellers.

If it all sounds too complicated and tedious, fear not. Take a look at Copy.AI’s full suite of free tools designed to help you create captivating product descriptions, craft your social media posts, write irresistible email subject lines, and much more.

It’s your turn to shine and attract your customers now!

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