18 min read

Affiliate Marketing Content Types for a Better Affiliate Strategy

Soniya Jain
November 20, 2022

Affiliate marketing is one of the most effective ways to make money online. In fact, it's estimated to reach $8.2 billion in 2022.

However, successful affiliate marketing campaigns don't just happen overnight; they take time and effort to create. Understanding how content can play a significant role in your digital marketing goals is an essential first step.

In this guide, we will discuss the different types of content you can use for affiliate marketing. We will also discuss how a successful affiliate marketer can use this content to generate leads and affiliate sales.

Let's dive deep into it.

Benefits of having affiliate marketing content in your strategy

Affiliate marketing content is an excellent way to drive traffic, build brand awareness, and generate leads. There are many benefits of having affiliate marketing content in your strategy. 

Here are some ways it can help your affiliate marketing strategy.

  • Build a stronger connection with your target audience.
  • Increase your brand credibility and authority.
  • Raises engagement and conversion rates.
  • Establish industry authority, which increases your competitive advantage.
  • Build up your email list and grow your audience.
  • Develop a community around your brand.

13 different types of affiliate marketing content

Regarding writing quality content, affiliate marketers and content creators have quite a few options. Affiliate marketing content can be anything from a product listicle to an eBook to a coupon code and a deal. 

Here are some of the most popular types of affiliate marketing content.

Best product listicles

Product listicles are one of the most popular types of affiliate marketing content. They're easy to create and have a good chance of getting shared on social media. 

People like reading lists; it makes them feel like they're getting all their information at once—instead of going through a long-form blog post or video. The best product listicles are highly visual and include a variety of products. 

They also usually contain a ranking system—such as "the best" or "top 10 best"—to help readers quickly find which products they want to buy.

Best product listicle
Source: BestReviews.com

To create a compelling listicle, make sure your ideas flow logically from one to another and that each item feels like it belongs. Focus on only the best products and ensure an explanation for why they're so great! This will help your viewers find new products they love and understand how to use them correctly.

Buyer guides

Buyer guides are like long-form product reviews that include information on how each product works, why it's better than other similar products on the market, and how much it costs (including any discounts or deals). 

They're also great for helping readers determine which products would be best for their needs—and if they buy something through one of your links, you'll get paid an affiliate commission!

Buyer guides example
Source: Choice

The best thing about buyer guides is that they can be written in various styles, depending on the product or brand you're writing about. 

You could write a traditional review or an entertaining listicle that uses humor to get people excited about your topic. You may also try a video review—either way, it's essential to experiment with different formats until you find one that works for you and your audience.

Product reviews

Product reviews typically focus on one particular product or brand and describe its features, benefits, and drawbacks.

You can use this content to inform your audience about a new product they may not have heard about before, or you can write a review for an existing product that's already on the market. The latter option works quite well if you're trying to build brand loyalty with current customers and want them to see how much you value their feedback.

Product review example
Source: Android Authority

When writing product reviews, it's necessary to be unbiased, fair, and honest. This way, your readers can draw their conclusions about whether or not they want to purchase a particular item based on what they've learned from your content.

Product vs. product comparisons

Comparisons are a great way to show your readers why one product is better than another in certain areas or features. You can also use comparisons to show how one thing compares to something different, like cable modem vs wireless router or running shoes to walking shoes.

When doing a product vs. product comparison, cover each item's details so your readers can get a better idea of what they should be looking for in their next purchase.

For example, if you compare two types of smartphones, ensure to cover each phone's features, like megapixels, screen size, resolution, battery life, processor speed, etc. 

You can even include a table with all the features side-by-side so that readers can get an idea of which features they value more than others. This way, your product comparison article can be more than just a list of features and specs.

Product vs product comparison
Source: Tom’s Guide

Affiliate landing pages

Affiliate landing pages are pages that you want people to click through, but they don't bring the user through to your site. This may be because you'd like them to sign up for your email list or purchase something directly from the page.

You can also use affiliate landing pages to generate leads, which you can follow up on later. 

For example, if you're promoting an email marketing course and have an affiliate program, you could create a page where people can sign up for the course and enter their email addresses. This will help grow your list faster than relying solely on organic traffic.

When creating affiliate landing pages, the most important thing to remember is that you should be transparent about your intentions. If someone clicks through from an affiliate link on another site but doesn't know what's going on, they may feel tricked or deceived and leave immediately.

Landing page example
Source: Funnel Engine

The easiest way to avoid this is by letting people know what they're getting into before they click your link. You can do this with a short description of the product and an explanation of how it works.

Informational how-to posts

Informational posts are great for helping customers understand how your product works or how they can benefit from using it. They might include step-by-step instructions on how someone can use your product or service in their daily life. They may provide general information about a topic related to your brand but not directly related to what you sell (like tips on saving money).

These posts are generally early funnel content—they're not designed to convert people into paying customers directly. Instead, they serve as a way to build trust with your audience and get them interested in what you have to offer.

For example, if you sell instant pots, you can create an informative how-to post on how to cook rice in an instant pot. You might also make a post about the best recipes for instant pots. 

Include the brand name in these posts, but don't be too prominent. You want people to read your content and feel like they can trust you enough that they'll be interested in buying from you later on down the funnel.

Informational how to post example
Source: Simply Recipes

Resource pages

Resource pages are an excellent way to help your audience find the information they need about the products you sell. You can link these pages to your sales page once people have read through the content on your resource. By doing this, you'll be able to keep people engaged with your site and make sure they're seeing everything you have to offer before they leave.

You can also use a resource page to tell people about yourself, how you started affiliate marketing, or even why you love it so much!

Resource page example
Source: Minimalist Baker

Resource pages can build credibility with your audience and give them a better understanding of who you are as a person. It will also help them get to know you better, so they can see that you're not just some random affiliate marketer trying to sell them something. 

Make sure each resource page has high-quality content about the topic, so people can learn more about it if they're interested in learning more.


With tutorials, you can teach people how to do something you're good at. You can demonstrate how to do something using screenshots and videos, or you can link to other resources with tutorials. If you create tutorials, ensure they're high quality and helpful for your audience.

Here is a great example of a video tutorial from Ahrefs on how to find someone’s email address.

<iframe width="560" height="315" src="https://www.youtube.com/embed/HA5tLHG80js" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Tutorials can be either text-based or video-based, depending on the nature of your content. They're usually aimed at teaching someone how to do something—like how to set up an email newsletter or how to make a specific recipe.


Another great option is creating an eBook that teaches readers about a specific topic in your niche (or even multiple topics!). 

You could also create an eBook that goes over popular questions people might have about your industry, like why certain products are better than others or how they can get started making a specific type of item. You can even offer your eBook as a free download, which will help increase your email list (more on that later).

Ebook example for affiliate marketers
Source: Passive Income Superstars

However, writing an eBook from scratch can be a lot of work, especially if you're not an expert in your niche. If this is the case, you can use tools like Copy.ai to help you create a high-quality eBook. Just pick a topic you'd like to write about, and the tool will generate an outline for you. Then all you have to do is fill in the blanks with your content, or use Copy.ai to help you do that!

Case studies

Case studies show potential customers how your product or service has helped others. It demonstrates that your offer is compelling, which is essential for increasing conversions.

Case studies are also relatively easy to create, which makes them a great content type for beginners. All you have to do is find past customers, interview them about their experience with your product or service, and then write up their responses.

Case study example
Source: Contentellect

The best case studies are written in a conversational tone, as though you're telling the story of your customer's experience. This makes them easy to read and keeps readers engaged. You can also include screenshots of their website or social media posts to show how they used your product or service.

Unboxing videos

Unboxing videos are the best way to get people hooked on your brand or showcase a great affiliate product with video content. They're like a mini show you can watch every day and get excited about, but also learn about products you might be interested in.

You can do an unboxing video of anything! From makeup palettes to clothing items to plants (yes, really). Unboxing videos are an excellent way to show off what's new and exciting in your world and help others by showcasing product features they may want without having to write much.

It also helps people see how easy (or difficult!) it is to use an item so that they know whether or not it's worth the price tag.

These videos are becoming more popular among affiliate marketers as they allow you to show off the features of a product while also helping consumers understand how it works.

If you have a difficult product from an affiliate partner to explain, an unboxing video can be a great way to show people how it works without writing long descriptions that not everyone will read.

Gift guides

Gift guides offer another opportunity for affiliates to show off their knowledge while also providing helpful tips for readers who may be looking for new gifts this holiday season!

Gift guides are lists of items that would make great gifts for different occasions—like anniversaries, birthdays, etc.—and can help people decide what gifts they want for themselves or others at any time of year!

Gift guide ideas
Source:  GQ

You can also include information about why your suggested list has good gifts or what makes them unique. This is especially helpful if you're an affiliate marketer for a specific brand and want to highlight some of their best products or services!

You should have affiliate links to where people can buy these items, or you can link to other places on the web that have more information about them. A good gift guide should be easy to read and understand at a glance, so make sure each item has its photo (or two) and description below it!

Coupon codes and deals

These are another great way to drive traffic to your site. If you have a coupon code, make sure it's easy for people to find and use. You can include it in your gift guide, or if you have a separate page where people can access the code, link back to that page.

Coupon code example
Source: Retailmenot

Here are some ways to use a coupon code:

  • Offer it as an incentive for a potential customer to sign up for your mailing list.
  • Send it out in an email blast or post on social media (this is especially effective if you have an audience that loves coupons and deals).
  • Include it in your gift guide to thank readers for checking out the list and supporting you.

You can also use coupon codes in conjunction with deals, such as offering free shipping when someone uses the code or offering an additional discount if they spend over a certain amount.

Coupon codes and deals allow you to give back to your readers in some way while still making money off of their purchases through affiliate links.

How to create content for affiliate marketing that sells

Creating affiliate marketing content is about getting your visitors to take action. You want them to click on your affiliate links and buy the product you're promoting, so you need to make it as easy as possible for them to do so.

Here are some best practices for creating content that will help you attract readers and sell products through your affiliate links.

Be unbiased and honest

When it comes to affiliate marketing, you want your readers to trust you. You want them to believe that you're telling them the truth about the product and the company behind it, so don't make any claims about a product or service you wouldn't be comfortable making if someone asked for your advice in person.

Also, don't just list the positive aspects of a product and ignore any negatives. 

Instead, be as objective as possible and provide information about both sides of the issue so that readers can make their own decision. They will be glad you were honest, and if those negatives don’t bother them, they’re more likely to buy through your affiliate link since you built trust with them.

Research keywords with search volume

When writing content for your blog or website, it's important to include specific keywords. These are words that people will search for to find what they're looking for online. Keywords with high search volume can help you reach more people looking for the type of content you're creating.

You should also include keywords in your meta descriptions and titles so that search engines know what information they need to provide when someone searches for those words. One of the ways a search engine ranks pages is according to their relevance to keywords, which means that if you don't include relevant keywords in your content, it may not rank well.

However, there's a catch. You can't just throw random words into your copy and expect it to work. Instead, research which relevant and long-tail keywords will help increase your website's traffic and rankings.

You can use many tools to find the right keywords for your website. The most straightforward (and free) way is to use Google's Keyword Planner, which allows you to enter several different queries that people might search for to find keywords for your content. 

This will give you an idea of how many people are searching for each term and their difficulty in ranking, which Keyword Planner scores as low, medium, or high. (whether they're looking for product information or just browsing).

Show that you've used the product

Another way to get users to trust your review is by showing them that you've used the product. You can accomplish this in a number of ways:

  1. If you're reviewing an app, mention what features you use most often and show how to use them.
  2. If you're reviewing a physical product like an umbrella or flashlight, show off its durability by using it in the rain or dark!
  3. If you can’t get the product—at least go above and beyond in researching the product to show the reader you’ve researched so they don’t have to.

This is a great way to show off your product knowledge and why it's better than what's out there. It also shows that you're an expert on the topic and not just some random affiliate marketer talking about something they don't know much about!

Create and use affiliate marketing templates

Creating templates for your blog posts is a good idea if you're doing a lot of affiliate marketing. This will save time and ensure that all your content looks consistent and professional.

Affiliate marketing templates are pre-written documents that contain everything you need to get started with a new campaign, including:

  1. An introduction
  2. An explanation of what the product does
  3. Proof of your experience
  4. A call-to-action statement
  5. Links to buy or learn more

There are a lot of websites that offer free templates for you to use, so you should take advantage of these. 

Here is one from Affilimate for product reviews.

Product review template
Source: Affilimate

Here is another from Niche Site Project that you can use for best of listicles and product reviews geared toward an Amazon Associate affiliate marketer, but you can tweak them for any affiliate program.

How to write the perfect Amazon review for affiliate marketers
Source: Niche Site Project

As you can see, both product review templates are set up slightly differently, so use them as a starting point and customize them to fit your needs.

Use AI to help with outlines and writing content

AI-powered software can help you with the more mundane parts of content creation, such as brainstorming ideas, creating outlines, or writing affiliate blog posts. It can also help you craft content that's more engaging and persuasive.

This is especially useful if you have a long list of topics you want to cover but aren't sure where to start with each one. This can save you time as a content creator and help ensure your content is properly structured when using outlines.

If you're an entrepreneur who needs to create a lot of content in a short period, AI can help you generate ideas, write an outline, and even write the first draft for you.

One such tool is Copy.ai, a content creation platform that uses artificial intelligence and machine learning to help you create better content faster with a few tweaks. Copy.ai can help you write blog posts, articles, and even social media posts—all in seconds.

Copy.ai can also help you find content ideas based on your industry and keywords. You can turn those ideas into drafts or send them to content writers for editing if necessary.

Give pros and cons

The affiliate marketing world is filled with products that promise significant results but don't deliver. Consumers are savvy enough that they know when a product is a scam and will often take their business elsewhere if they feel like they've been duped. 

You can help alleviate some of these concerns by providing your readers with a list of pros and cons for each product you recommend.

Talk about the positive and negative aspects of the product and give your readers a balanced view, not just tell them that it's incredible and they should buy it right away.

You can also talk about how it's helped other people and what kind of results they've seen. If it's a product that requires some work on their part, explain what steps are involved in using it. This will help your readers feel more comfortable making a purchase decision.

Include visuals and videos

Visuals are always an excellent way to make your content more appealing. Include photos of the product, screenshots of its features in action, and videos showing how it works. This will help your readers see what they're getting into before they buy anything. If specific steps are involved in using a product, create an instructional video so people can follow along step by step.

These can be helpful for people who aren't tech-savvy or unfamiliar with specific features. An excellent example of this type of video is an IKEA assembly instruction video. It walks viewers through each step of building something complicated and gives them the information they need to complete it successfully.

The key to making these videos is to think about what you're trying to accomplish to make it easier for the viewer to want to purchase from your affiliate marketing work.

Use affiliate links in resourceful content

Don't just shove an affiliate link into the middle of an article; include it as part of a resource that readers will find helpful. 

An  example affiliate blog post could contain a list of the best products for a given topic or an infographic that compares different brands in a niche. The key here is to ensure that the content is valuable and informative, but also consider ways to improve it by adding value along with your affiliate links.

When you include affiliate links in your resources, you give people a reason to click on them because you show them something they want or need. You can tell them they'll get special deals or discounts if they click those links, so everyone wins!

Display an affiliate disclosure

Your readers legally need to know that you're earning commissions when they buy something through your affiliate link. The Federal Trade Commission (FTC) requires you to include an affiliate disclosure on any page with an affiliate link to protect consumers from deceiving them with dishonesty and keeps your marketing practices honest.  

You can add a short disclosure at the top of each affiliate article, saying, "This post contains affiliate links." You will be fine if it’s easily viewable by the reader when they are on a page with your affiliate links.

Create a sense of urgency

People don't enjoy waiting around for things—when they see something, they want it now! Let them know what they're missing out on by having an expiration date on any special offers or bonuses they might receive if they purchase now (or even better, before the sale ends).

This will create a sense of urgency and get them to act now instead of later. If you don't have an end date for your sale, consider adding one—it will make people feel like they should take advantage while they still can!

Have a clear call-to-action

If you want people to take action, make it as easy as possible! Don't leave your readers wondering what they should do next. Make sure you have a clear call to action at the end of your post that tells people exactly what to do. This could be anything from clicking on an affiliate link (if one is available), filling out a form, or sharing the post with their friends.

It's also important not to overuse calls-to-action (CTA). You don't want to distract from the rest of your content by having too many links or buttons in one place. Instead, try using one or two CTAs at most!

If you're not sure what kind of call-to-action you should use, try asking yourself these questions:

  1. What do I want people to do next?
  2. How can I make this action as easy as possible for them?
  3. What's in it for them?

This way, you can create a call-to-action that will motivate your readers to follow through.

How to develop an affiliate content marketing strategy

Affiliate content marketing is a great way to generate leads and sales from your website. If you're just starting this type of marketing, you may wonder how to develop an affiliate content marketing strategy.

Here are some tips for developing an affiliate content marketing strategy that can help you get started:

Research keywords and create topic clusters

A good affiliate content marketing strategy starts with affiliate keyword research. You should create a list of keywords related to your product or service, then put them together into topic clusters. 

These topic clusters will help you create a content marketing strategy that appeals to your target audience.

Each topic cluster should be made up of related keywords, and each keyword should be associated with a specific topic. For example, if you are developing a cluster about knives, your keyword cluster might look something like this:

  • Sabatier knife review
  • best kitchen knives
  • how to buy a knife set
  • how to sharpen kitchen knives

This way, each piece of content will be focused on a specific topic, and the content will be internally linked to create a cluster and show search engine crawlers what content is related.

Consider keyword difficulty when content planning

A keyword's difficulty is calculated using several factors, usually from 0 to 100, including the search volume and competition. The higher the difficulty the keyword is to rank for, the harder it will be to get traffic from it. 

That's why you should consider this metric when content planning. Even though this seems obvious, many affiliate marketers overlook this step when creating their affiliate content marketing strategy.

Create an affiliate content marketing calendar

You know that your time is valuable as an affiliate marketer, content creator, influencer, or business owner. You likely have other responsibilities, like running your company or working on influencer marketing campaigns. That's why scheduling all your content in advance is important, so you don't have to worry about running out of ideas or publishing new content. 

When inspiration strikes, add them to your content calendar and keep producing valuable content to generate more affiliate income.

An affiliate content marketing calendar helps you plan your strategy and track which affiliate network works best with your content and offers.

Develop outlines and briefs for writers

When working with content writers, it's essential to ensure they know what you want from them. You don't want your content to come out completely different from what you had in mind, so be sure to provide detailed outlines and briefs for all the content being created. 

This will help ensure that there are no miscommunications between you and your writers, leading to a more efficient process overall.

Produce more informational content than affiliate

While affiliate content is excellent for driving traffic to your site, it doesn't help build your brand. You want to focus on producing more informational content to help your readers and followers become more familiar with you and what you offer.

Search engines also want more informational content to show that you are truly trying to help readers instead of only having a made-for-money website.

Informational content tends to be more in-depth and provides more value for your readers, which will help them remember you when they're ready to buy.

Hence, it's essential to maintain an info to money content ratio to keep your readers engaged and informed.

As you can see in this study by Diggity Marketing, affiliate sites are using far more informational content than commercial (or affiliate) content. Furthermore, authority sites use an even higher percentage of informational content at 70% compared to 27% commercial, which shows that more resourceful content can help you become an authority.

Informational content vs commercial content
Source: Diggity Marketing

Optimize anchor texts and internal links

You should use anchor text and internal links as you write your content, especially when linking together your topic clusters.

Anchor text is the clickable text in a link that directs readers to another page on the site. It's important to ensure that your anchor texts are keyword-rich so search engines can easily identify what that page it’s linking to is about.

You should naturally include internal links in your content so readers can explore other relevant website areas in which they could be interested. 

Optimizing anchor text and internal links is an effective way to improve your search rankings with on-page optimization. It also helps to pass “link juice” from one page to another, helping your pages rank higher in Google and other search engines.

Share content on social media

Social media is a powerful way to reach potential customers. You should share your content on social media platforms to build brand awareness and increase traffic to your website. You can also use social media to answer questions about your industry or create conversations about related topics. This will help you establish yourself as an authority in the space and position yourself as someone whose opinion people should care about.

Pinterest and Facebook are great social media networks to build a following and share your informational and affiliate content to generate traffic towards an affiliate sale or valuable content on your site. 

Re-evaluate plan and adapt to what's working

Once you have your content strategy and start seeing some results, it's important to re-evaluate and adapt. If one type of content isn't performing well, try something different. The key is to keep testing new ideas so you can find what works best for your audience.

Check your keyword rankings and traffic to see what keywords are doing the best, and what pages are getting the most traffic. This will help you to adapt your strategy to build out a topic cluster if certain keywords and ranking and perform better than others.

Final thoughts on affiliate marketing content

Content is the backbone of your affiliate marketing campaign. It drives conversions, increases affiliate sales, and helps you achieve your conversion goals. But that's not all—it's also what will set you apart from the competition.

When it comes to content, don't be afraid to experiment. Try different styles and types of content and see what converts best for your audience. Stick with what works, but don't hesitate to test new types of content with your affiliate marketing efforts!

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