No matter how good your product or service is, if you don't know how to write compelling copy, you won't be very successful at selling it.
Take a look at any successful advertising campaign today, and you'll find that they all have one thing in common - sales copy that grabs the readers' attention and convinces them to purchase.
Gone are the days of struggling to write engaging copy and wasting precious time. Recent studies shown that you get 36% more responses to a copy that is understandable to third-graders
With these seven simple tips, you, too, can master the art of sales copywriting and grow your business in no time.
1. Create a strong headline and hook.
The first step for writing a successful sales page is to start with a strong headline and hook. 8 out of 10 people only read the headlines according to Codeless study.
A great headline stops the viewer in their tracks. It draws them into your message and entices them to keep reading. It also sets the tone for the rest of your copy.
Let's take a look at a few of the most common types of headlines:
- Question headlines: "Do you want to learn how to write better sales copy?"
- How-to headline: "How to write better sales copy."
- Numbers headline: "3 new tips on writing better sales copy"
- Benefit headline: "Learn how to write better sales copy and increase your sales."
Use a plagiarism checker to avoid having the same headlines as your competitors. It is essential to create unique headlines to stand out from the crowd.
If you don't have a catchy headline and hook, it's unlikely that your readers will make it past the first paragraph.
2. Sell the benefits, not just the features.
You need to communicate the product's benefits to make your sales page resonate with your potential customers. The best way to do this is to highlight the pain points.
Pain points are areas of your customers' lives that cause them physical, emotional, or mental pain. What does your customer want? Why do they have that problem? What do they stand to lose if you don't help them with it?
Consumers are looking for a specific solution to their problems. They don't want to know what things they can do when buying your software; consumers want to know how much easier their life will be once they have it.
This sales page for data center monitoring is an excellent example of a highly descriptive product page that helps sell the product. It explains what the product is, the benefits, how it works, who it is for, and it lists out all of the features on a well-designed easy-to-digest web page.
3. Turn buzzwords into promises.
As a copywriter, your job is to tell people the value of your brand and why they should be interested in doing business with you. While good storytelling requires unique angles and descriptive adjectives, that's not your job on a sales page.
Don't worry about making every sentence profound or poetic. It will only distract from the main point: making a sale.
Taking a look at this example from Copy Course, you'll want to use short sentences (one idea per sentence) and avoid buzzwords.
Buzzwords distract readers from the content and make it harder for them to understand what you're trying to say. Instead, opt for conversational language the way you'd speak to someone in real life.
4. Don’t underestimate the power of AI.
When you're trying to sell something, the more you can personalize your sales page to appeal to the specific needs of your target market, the more likely they are to buy.
Not only do you have to spend time researching these specific needs, but then you also have to write the copy. And, of course, you cannot skip it altogether. Nobody will know that they should be buying from you without a sales copy, and that's bad news for your business.
But we believe that AI should be able to help with one of the most challenging aspects of running a business: sales copywriting.
CopyAI helps small businesses write sales copy that's personalized, engaging, and effective.
It's easy to use. You start by choosing the keywords and phrases you're looking for (like 'relaxing' or 'easy'). Then select the type of product or service you offer (phone service or cosmetics, for example), and whether it's an existing product or not—and it will create personalized sales copy for you in seconds.
The results are excellent! With eight sales copy tools at your disposal, you will have a winning sales page in under 5 minutes.
5. Share social proof and testimonials.
One of the best ways to increase your sales is through testimonials, which are reviews from real customers who have used your product and experienced great results.
They're an essential part of the marketing process because they give potential buyers social proof that your product works and others have bought it before them.
Sharing testimonials is a powerful way to show that others have been delighted with their purchase and the customer service that was offered to them. So if you don't already have one on your home page, start by asking some customers for reviews. Include their name and a photo to make it more personal, and include links back to their website or business if they are open to it (most will be).
6. Use a limited-time offer to create urgency.
Adding a timer is one of the best-known tricks in sales copywriting. There's nothing like a limited-time offer to get people to take action and buy now. It isn't just because they don't want to lose out on the discount you are offering, but also because your prospect will start wondering if they'll ever have another chance to repurchase your product or service.
The deadline for your promotion should be whatever makes sense for your business. You could have a sale from Monday until Friday at midnight, or you could make it last for 24 hours once someone visits your page, similar to Amazon's countdown sales.
When you include a time limit on your sales page, we recommend clarifying why the offer is only available for so long and what happens when the time is up: "48-hour Sale! Save 25% off our services until Thursday at midnight! Call today; Supplies limited!"
7. Provide a money-back guarantee to eliminate risk.
Offering a money-back guarantee will help improve your customers' buying decision process. This is especially true for higher-priced products or services.
Take Peloton, for example. Their cheapest bike starts at $1,495. Yikes.
By offering a 100% money-back guarantee, they eliminate any risk the customer may have when deciding to buy an expensive bike and hesitate or avoid the purchase altogether at the possibility that they won't like it.
It's a great way to increase trust in your brand and build rapport with your prospect to convert them into paying customers.
Your sales department has limited time and resources. Lead scoring can help them zero in on leads who need immediate attention and those they can put on the back burner.
Writing excellent copy for your sales pages is like any other skill: it takes time and practice. Don't expect your first few sales pages to be perfect; most likely, they won't be.
But as time goes on, you'll find that the quality of your copy gets better, and your leads are beginning to convert into immediate sales.