How To
7 min read

Best 15 Business Tools to Grow Your Startup

Lily-Ann Greene
November 20, 2022

Startups are the lifeblood of the U.S. economy, but they're also some of the most likely companies to fail. According to a study by Harvard Business School, 75% of venture-backed startups fail, and only one-tenth of one percent make it to IPO.

Fortunately, plenty of tools can help you avoid common startup pitfalls and stack the odds in your favor for success. When it comes to starting and making your business the best it can be, you want a combination of affordable and accessible tools to use. 

To help save you time researching, we have compiled the best 15 business tools to grow your startup in 2022.

Branding and Design Tools

Branding is one of your startup's most important assets. Branding has the power to influence, inspire, and motivate people in your target market to take action.

Whether you're just starting with a new idea, have been working on your product or service for months or even years, or are just looking for a fresh perspective on how you can improve your branding—make sure to check out these tools. 

1.  Picsart

Compelling visuals are essential to a successful marketing strategy, no matter your goals or industry. And while you can hire an in-house designer—or even outsource creative work to an agency—the right tool can empower you and your team to manage these tasks independently. 

For those founders with more experience in the business world than art, Picsart is your go-to tool. Whether you need to create something from scratch or enhance the quality of existing images, this app has everything you need to do: filters, effects, collage creation tools, and even the ability to change the background of a photo online

2. Typedream

Typedream is the one-stop shop for website building. No more searching through design templates and no more spending weeks figuring out how to code your site. 

Typedream makes it possible to build a beautiful, optimized site in minutes, with a super-easy drag-and-drop interface. You can even set up custom domains and SEO tags for maximum visibility and traffic.

3. Freepik

Freepik is one of the most popular graphic resource sites, with more than 5 million free graphics. You can find a wide variety of vector graphics without breaking the bank; you also have access to stock photos and PSDs to make your content stand out from the masses.  

Freepik offers both a free and premium version. It's completely free if you're willing to attribute credit to the designer.

Marketing Tools 

Having a great product or service is not enough to generate sales. The majority of product markets are highly saturated. So how will you stand out from the crowd? Marketing efforts help drive potential customers to your product or servicing offering by depicting the value you bring to the table.

As powerful as marketing can be for a new business, it's expensive if you don't know what you're doing. Running ads and hiring agencies costs money; it takes time to develop good content, and many other resources drain your budget quickly. We've rounded up a few of the best marketing tools around that will help boost your company's image without breaking the bank.

4. ConvertKit

ConvertKit is one of the best email marketing tools for bloggers and course creators. This software helps you create forms on your website to collect emails from visitors and send emails to them. 

Using their visual automation builder, you can automate your mailing list, create segments based on your user's actions and interests, run giveaways, etc. ConvertKit has a free plan for up to 1,000 subscribers and a 14-day free trial for all paid plans.

5. CopyAI

CopyAI is an AI-powered copywriting tool that helps you create compelling copy for your website. 

You can use it to create copy for landing pages, emails, ads, and more, significantly reducing the time to write a document. You can choose from templates or create your own. 

Whatever you decide, CopyAI will help you produce content that converts.

6. Wordable

Wordable is the easiest way to convert your Google Docs into blog posts for WordPress.

With it, you can generate posts faster and more efficiently by moving text and images from Google Docs to WordPress without copying and pasting. Wordable exports your content while keeping all formatting and images intact. You can even schedule the export of a document anywhere in the future.

If you're running many websites or own an agency that manages multiple clients, Wordable makes it easy to export and import pages and posts between sites in bulk.

7. Exploding Topics

Exploding Topics scans millions of internet searches, conversations, and mentions and finds trends months or years in advance. This tool can help with product development or content creation for your startup.

For instance, if you're developing a new product, you can use Exploding Topics to see what keywords and categories are hot and how they're likely to change over time. By using this data, you can stay ahead of your competition.  

Suppose you're creating content for your company blog or social media channels. In that case, you discover what people are talking about right now and see which topics are likely to take off in the future, helping prepare your content schedule to score new leads.

8. SparkToro

Billions of people share their interests online, so you'd think it'd be easy to get actionable insights into your audience. But manually parsing through all that information is impossible.

That's why we recommend SparkToro. It crawls over 80 million social profiles and web pages to find what (and who) your audience reads, listens to, watches, follows, shares, and talks about online.

In just a few seconds, you'll get actionable data on what's influencing people so you can execute your marketing in all the right places.

9. Siteliner

Siteliner is a tool that will crawl your website and show you any errors or duplicated content in a very easy-to-use interface. It is also an excellent way to check for broken links and slow-loading pages. 

You can even compare the speed of your website with other websites' rates. It will also give you tips on how to improve your site architecture and internal linking structure to improve SEO to help drive sales. 

Finance Tools

When starting a business, it's vital to use finance tools to track revenue, expenses, invoices, and budgets.

Having a handle on your finances is crucial for your startup. Not only does tracking your finances help you know how much money you have coming in and going out, but it also lets you know if you can afford to hire new employees or launch that new product line.

10. Personal Capital

Personal Capital is a free finance tracking tool that makes it easy to manage your finances. The service is available online and as an app and can be used to track your spending and manage investments and budgets.

If you want to grow your business, you need to know how much money is coming in and going out. Using Personal Capital’s Financial Roadmap tool will help you gain an insightful overview of your entire financial picture — including investments you need and have planned for your startup's growth. 

11. FreshBooks

FreshBooks is accounting software that automates invoicing, expense tracking, and payment collection tasks. It helps small business owners, freelancers, and self-employed professionals get paid faster. In addition to its invoice features, FreshBooks also includes time tracking functionality to monitor your billable hours and ensure you're getting paid for all of the time you spend working on a given project.

Suppose you're running a one-person operation or leading a small team with different people handling different parts of the business (like bookkeeping and billing). In that case, FreshBooks has a lot to offer. The tool is fast and easy to use from any device—including your mobile phone—so it's not difficult to keep up with, even if things are moving quickly with your startup.

Productivity Tools

Growing a startup requires an impressive amount of dedication, effort, and time. If you want your business to succeed, you need to make the most of that time and find ways to increase productivity and efficiency.

The good news is that many tools can help you do just that—from project management software that enables you to organize all your projects in one place to time tracking apps that help you better understand how long tasks take.

12. Fivetran

Fivetran is a data integration SaaS that delivers connectors capable of synchronizing constantly-changing data from various source applications to any destination, ensuring analysts access the freshest information.

A modern data stack is a cloud computing tool used for data integration and controls how the data flows. It lowers technical barriers between users, allowing for a more accessible entry for data integration - doing so provides for data to be readily available for consumers, saving your business time, money and effort.

13. Stack 

As a startup founder, you have many duties and responsibilities to juggle. If you aren't careful, it can be easy to let something important slip through the cracks.

Stack a web browser to make working on the internet much more effortless. It allows you to use different applications simultaneously, with easy-to-navigate features and a neat, intuitive user experience. 

It is known as the first operating system for the internet because, as development continues, it will do more than help you browse—it'll help you organize your entire internet experience.

14. Asana 

Asana is a project management tool that helps you keep track of your team's work and progress on any project.

You can create a new project, set deadlines, and assign tasks to specific team members. Each member can then check off their progress as they go and comment with questions or notes. Asana has free and paid versions, so it won't cost you anything if you're getting started.

Asana is the perfect tool to keep your team coordinated as you work together to launch your startup.

15. Loom

It's easy to get caught up in the day-to-day work of running a startup. Sometimes, it can be challenging to find time to do the things necessary for growing your business—like sharing content with your community. 

Perhaps you want to log into Amazon and create a new product listing, but you're busy sending out daily newsletters. Or maybe you'd love to make videos about your products, but you don't have the time or resources for fancy editing software.

If you feel like you need something more than just an app or a browser extension to do all of this stuff in one place, check out Loom.

Loom is a web platform that lets anyone create and share interactive videos for their website or blog without the coding knowledge required. All you need is access to a reliable webcam.

Bonus: VEED Webcam Test Tool

VEED Webcam Test tool allows you to verify that your webcam is working perfectly before joining a call. It's great for remote workers who want to ensure that their webcam is configured correctly before joining a call on Microsoft Teams, Google Meet, Zoom, and other video conferencing platforms. The tool will also enable you to test different resolutions and frame rates, so that you can choose the best one for your needs.

Final Thoughts 

Whether you're new to startup life, or a seasoned entrepreneur, it never hurts to be informed on the different types of business tools out there. 

But don't fall into the trap of sinking time and resources into tools that don't help you reach your goals. These fifteen tools will help you with everything you need to keep your business on track.

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